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The Ordinary vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and No7 are two established skincare brands, with the Canadian brand founded in 2016 and the British brand established in 1935. The Ordinary offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while No7 provides serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid. Both suit dry skin, though the brand from Canada also fits dry sensitive skin best, and the brand from the United Kingdom suits mature skin best. They differ in their core formulations and specific targeted solutions, with the Canadian brand featuring targeted treatments like Niacinamide and Mandelic Acid, and the British brand featuring specialized options like Future Renew and Pure Retinol.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The Ordinary and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs No7 products

People Say

The OrdinaryNo7
  • Hydration, plumping, and value Mostly MentionedMostly Mentioned
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Smoothes skin texture and improves glow Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Reduces redness and clears acne Often MentionedNot noted
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
  • Irritation, stinging, and breakouts Mostly MentionedMostly Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Texture and pilling issues under makeup Mostly MentionedNot noted
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs No7 routines for dry skin

See multi-brand routine · 98% fit

The Ordinary vs No7 routines for oily skin

See multi-brand routine · 96% fit

The Ordinary vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

The Ordinary or No7: which is better?

Both The Ordinary and No7 are great choices, with The Ordinary doing better for reducing redness and clearing acne while both offer equal benefits for hydration, plumping, and value on the products on this page.

What is the difference between The Ordinary and No7?

The Ordinary offers fragrance-free formulas with superior fits for oily skin, combination skin, and skin with dark spots, whereas No7 includes fragrance in some products and performs better for texture and pilling issues under makeup. Hyaluronic acid helps maintain skin hydration and improve skin quality across both brands.

Dermatologic Therapy, 2022

The Ordinary or No7 for dry skin?

Both The Ordinary and No7 provide a Superior routine fit for dry skin. Hyaluronic acid helps improve skin hydration and moisture on dry skin.

Drug Delivery, 2017Dermatologic Therapy, 2022

The Ordinary or No7: which moisturizer is better?

Both The Ordinary and No7 offer moisturizers with a High or Superior Lovi fit for dry skin, such as The Ordinary's Natural Moisturizing Factors + HA and No7's Future Renew Damage Reversal Night Cream. Hyaluronic acid helps provide deep hydration and moisture in these products.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or No7?

The Ordinary products on this page are often noted by reviewers as affordable and offering great value serums, while No7 is not highlighted for this specific benefit.

Which brand has more fragrance-free products, The Ordinary or No7?

The Ordinary has more fragrance-free products on the page, as all of its products list no fragrance in their ingredients, whereas 10 out of 13 No7 products on this page are fragrance-free.

How do the founding years and current ownership of The Ordinary and No7 compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners.

Which brand is better suited for mature skin, The Ordinary or No7?

Both The Ordinary and No7 achieve a Superior Lovi routine fit for mature skin. Reviewers note that both brands offer effective anti-aging and line reduction benefits across the products on this page.

The Ordinary or No7 for oily skin?

For oily skin, The Ordinary reaches a Superior routine fit, whereas No7 reaches a High fit level. The Ordinary better helps reduce redness and clear acne for the products on this page.

The Ordinary or No7 for sensitive skin?

Both The Ordinary and No7 offer a Superior routine fit for sensitive skin. The Ordinary also states that every product on this page lists no fragrance in its ingredients.

The Ordinary or No7 for acne-prone skin?

Both The Ordinary and No7 achieve a High routine fit level for acne-prone skin. The Ordinary helps reduce redness and clear acne better, as seen in the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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