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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are distinct skincare lines originating respectively in South Korea and Britain, offering cleansers, serums, moisturizers, and targeted treatments built around ingredients like hyaluronic acid, niacinamide, and shea butter. The Korean brand fits dry and oily acne-prone skin best through formulations such as its heartleaf and niacinamide products, while the British brand suits dry and mature skin through offerings featuring vitamin C and retinol. They differ notably in their foundational profiles and heritage, with the first founded in 2019 and the second established in 1935.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

See multi-brand routine · 98% fit

Anua vs No7 routines for oily skin

See multi-brand routine · 96% fit

Anua vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or No7: which is better?

Both Anua and No7 are great choices, depending on what your skin needs most. Anua stands out for brightening, glow, and effective cleansing, while No7 is better suited for anti-aging and fine lines.

What is the difference between Anua and No7?

Anua focuses heavily on brightening and gentle cleansing with fragrance-free formulas, while No7 leans toward anti-aging and deep hydration with select products containing fragrance. Lovi rates both brands as High for dry skin, though No7 reaches Superior routine fit for dry skin.

Anua or No7 for dry skin?

For dry skin, No7 has a Superior routine fit while Anua has a High routine fit. Both brands feature hyaluronic acid across their products on this page, which helps hydrate the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or No7: which moisturizer is better?

When it comes to moisturizers, Anua is a strong choice for soothing and barrier support, whereas No7 is well-regarded for deep hydration and anti-aging benefits.

Which is more affordable, Anua or No7?

This page does not provide pricing or affordability information for either Anua or No7.

Anua or No7: which brand has fragrance-free products?

Anua has fragrance-free products since every product on the Anua page lists no fragrance in its ingredients. No7 also offers fragrance-free options, though 3 of 13 products on its page list fragrance.

Anua or No7 for anti-aging and fine lines?

No7 performs better for anti-aging and fine lines. Retinol helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Anua or No7 for oily skin?

For oily skin, Lovi rates both Anua and No7 as a High fit. Anua focuses its routines on oily skin, while No7 focuses on dry, mature, and sensitive skin.

Anua or No7: which sunscreen is better?

Lovi finds that Anua and No7 both offer sunscreen products on this page with various fit levels depending on your skin type. No7 sunscreens feature ingredients like niacinamide and vitamin C, while Anua focuses on calming components like heartleaf. Reviewers indicate that both brands provide lightweight and fast-absorbing textures.

Anua or No7 for sensitive skin?

For sensitive skin, No7 is a better choice because Lovi rates its routine as Superior, compared to High for Anua. Reviewers mention that No7 helps with deep hydration and moisture, though some note skin irritation and adverse reactions.

Anua or No7 for acne-prone skin?

Both Anua and No7 are well-suited for acne-prone skin, with the products on this page offering a High routine fit for this skin type. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Anua or No7 for mature skin?

For mature skin, Lovi rates both Anua and No7 as a High and Superior fit respectively. No7 stands out for anti-aging and fine lines, while Anua leads in glow, brightening, and radiance. Retinol, found in No7's products, helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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