Some By Mi vs Purito
Some By Mi and Purito are Korean skincare brands founded in 2016 and 2017, respectively. Some By Mi features serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the other offers thoughtful moisturizers, serums, sunscreens, and makeup removers with gentle formulas. Both fit dry skin and dry sensitive skin best, with the first brand relying on active ingredients like salicylic acid for acne and niacinamide for dark spots, whereas its counterpart delivers a steady and soothing approach through comforting formulations.
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
kedglobal.compreqin.comtracxn.com
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
preqin.comtracxn.commk.co.krv.daum.net
This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Some By Mi vs Purito products
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AHA-BHA-PHA 30 Days Miracle Toner
€20.50
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Retinol Intense Reactivating Serum
€13.50
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
€17.95
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AHA BHA PHA 30 Days Miracle Serum
€21.50
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Retinol Intense Advanced Triple Action Eye Cream
€18.50
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Super Matcha Pore Clean Clay Mask
€17.42
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Beta Panthenol Repair Cream
€20.50
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Yuja Niacin Brightening Moisture Gel Cream
€18.99
People Say
Lightweight and fast absorbing Often MentionedMostly Mentioned
- “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Gentle formulation Often MentionedMostly Mentioned
- “non-stinging — Purito Centella Unscented Toner”
- “no stinging on sensitive skin — Purito Centella Unscented Serum”
- “doesn't dry out my skin — Purito From Green Cleansing Oil”
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
Hydrating and moisturizing Often MentionedMostly Mentioned
- “feels like lotion — Purito Daily Soft Touch Sunscreen”
- “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
- “layering multiple times — Purito Centella Unscented Toner”
- “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
Calms redness and soothes skin Sometimes NotedOften Mentioned
- “calmed my redness instantly — Purito Centella Unscented Serum”
- “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
- “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
- “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
Improves skin texture Mostly MentionedRarely Noted
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
- “plump — Purito Centella Unscented Toner”
Clears and controls acne Often MentionedRarely Noted
- “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
- “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
- “fungal acne safe — Purito Oat-in Calming Gel Cream”
Strong scent or fragrance Often MentionedSometimes Noted
- “metallic scent — Purito Pure Vitamin C Serum”
- “smells like cooking oil — Purito From Green Cleansing Oil”
- “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
Insufficient moisture Rarely NotedOften Mentioned
- “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
- “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
Causes purging or breakouts Sometimes NotedSometimes Noted
- “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
- “caused cystic acne — Purito From Green Cleansing Oil”
- “gave me tiny whiteheads — Purito Centella Unscented Serum”
Some By Mi vs Purito routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
€14.68
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Hydrating Toner
Centella Unscented Toner
Morning
€18.00
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Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
€21.55
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SPF
Daily Soft Touch Sunscreen
Morning
€20.81
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Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
€24.99
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Serum or Treatment
Centella Unscented Serum
Evening · Once a week
€17.00
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€18.98
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
€19.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€18.99
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€29.05
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
-
Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
€23.95
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Some By Mi vs Purito routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€21.45
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
€18.00
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
€21.55
-
SPF
Daily Soft Touch Sunscreen
Morning
€20.81
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
€24.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
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Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
€17.89
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€18.98
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€18.99
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€29.05
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
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Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
€20.50
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€21.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€17.42
Some By Mi vs Purito routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
€56.86
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Hydrating Toner
Centella Unscented Toner
Morning · Once a week
€18.00
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
€21.55
-
SPF
Daily Soft Touch Sunscreen
Morning
€20.81
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
€24.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
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Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
€17.89
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€18.98
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€18.99
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€29.05
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
€20.50
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€21.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€17.42
Questions and answers
Some By Mi or Purito: which is better?
Some By Mi is better for improving skin texture and clearing acne, while Purito does better with gentle formulation, calming redness, and providing hydration. Niacinamide in these products helps reduce pigmentation.
What is the difference between Some By Mi and Purito?
Some By Mi and Purito both offer fragrance-free products, but Some By Mi does better at improving skin texture and clearing acne, while Purito performs better at lightweight hydration, soothing redness, and gentle formulation. For routine fit, Purito is High for acne-prone skin and mature skin, whereas Some By Mi is High for acne-prone skin and High for mature skin.
Some By Mi or Purito for dry skin?
Both Some By Mi and Purito are great options for dry skin, as Lovi rates the routine fit for both brands as Superior. The products on this page help provide deep hydration and moisture while remaining gentle on sensitive skin types.
Some By Mi or Purito: which moisturizer is better?
When comparing moisturizers, Purito is better for a soothing and calming feel, while Some By Mi offers options that help improve texture and brighten the complexion. For dry skin, Lovi rates both the Beta Panthenol Repair Cream from Some By Mi and the Oat-in Calming Gel Cream from Purito as having a High fit level.
Which is more affordable, Some By Mi or Purito?
This page does not provide pricing or affordability information for either Some By Mi or Purito.
Which brand is better for mature skin, Some By Mi or Purito?
Purito is better for mature skin, as Lovi rates its routine as a Superior fit compared to Some By Mi's High fit level. Niacinamide helps reduce signs of aging and pigmentation.
Between Some By Mi and Purito, which is better for treating skin with dark spots?
Both brands are a great match for treating skin with dark spots, as Lovi rates Some By Mi as Superior and Purito as Superior for this skin concern. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.
Which brand does better for improving skin texture, Some By Mi or Purito?
Some By Mi does better for improving skin texture. Niacinamide helps control skin aging and pigmentation.
Some By Mi or Purito for oily skin?
For oily skin, both Some By Mi and Purito are strong options, as Lovi rates both brands at a High routine fit level. Some By Mi excels at clearing and controlling acne and improving skin texture, whereas Purito is known for lightweight, fast-absorbing, and soothing moisturizers.
Some By Mi or Purito: which sunscreen is better?
When it comes to sunscreens on this page, both Some By Mi and Purito offer the V10 Hyal Air Fit Sunscreen and Daily Soft Touch Sunscreen respectively, with Lovi fit levels of High or Superior across various skin types like dry, sensitive, and oily skin.
Some By Mi or Purito for sensitive skin?
Both Some By Mi and Purito fit sensitive skin well, as Lovi rates both brands as having a Superior routine fit for sensitive skin. Purito tends to do better for gentle formulation and calming redness, while every product on this page for both brands lists no fragrance in its ingredients.
Some By Mi or Purito for acne-prone skin?
Purito is better suited for acne-prone skin because it achieves a Superior routine fit compared to the High fit of Some By Mi. Additionally, Purito is noted for being soothing and calming, whereas Some By Mi is sometimes noted for drying or stripping effects.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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