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Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are skincare brands that offer gentle moisturizers, cleansers, toners, and serums built around hydrating and soothing ingredients. Anua is a Korean brand suited best for dry and oily acne-prone skin through formulations featuring hyaluronic acid and niacinamide, whereas Simple is a British brand suited best for oily and acne-prone skin through formulations featuring niacinamide and glycerin. While both utilize niacinamide to reduce hyperpigmentation, the first brand also employs hyaluronic acid to lengthen wrinkle reduction, and the second brand incorporates glycerin to improve skin hydration and barrier function.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

See multi-brand routine · 99% fit

Anua vs Simple routines for oily skin

See multi-brand routine · 96% fit

Anua vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Simple: which is better?

Anua and Simple offer equal routine fit levels across all skin types, but Anua is better for brightening and dark spot fading.

What is the difference between Anua and Simple?

Anua is founded in South Korea in 2019 and focuses on ingredients like heartleaf and niacinamide, whereas Simple is a British brand founded in 1960. Both brands offer products on this page that show equal routine fit levels across all skin types, but Anua stands out for brightening and dark spot fading while Simple is noted for soothing redness and sensitive skin.

Anua or Simple for dry skin?

Both Anua and Simple are a High fit for dry skin on this page. Anua helps with hydration using key ingredients like hyaluronic acid, which studies show supports skin quality and signs of aging.

Dermatologic Therapy, 2022

Anua or Simple: which cleanser is better?

Anua offers cleansers like the Heartleaf Quercetin Pore Deep Cleansing Foam that fit oily and acne-prone skin at a High level, whereas Simple cleansers such as the Refreshing Facial Wash rate only Average for those skin types and Low for dry skin. Anua also features a wider variety of key ingredients across its products on this page, including heartleaf, hyaluronic acid, and ceramides, compared to Simple.

Which is more affordable, Anua or Simple?

Simple is more affordable, as reviewers often mention its lightweight, value-friendly moisturizers.

What key ingredients are found across Anua and Simple skincare products?

Anua products feature key ingredients such as hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica. Simple products include niacinamide and glycerin across the products on this page.

How do Anua and Simple differ in their review themes regarding brightening and dark spot fading?

Anua does better than Simple when it comes to brightening and dark spot fading review themes. Anua's products on this page frequently get mentioned for brightening serums and fading dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

When was Anua founded and who owns it?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc..

Anua or Simple for oily skin?

Both Anua and Simple are a High fit for oily skin. Anua may help improve skin texture and reduce dark spots with brightening serums, while Simple offers gentle, value-friendly cleansers and makeup removers.

Anua or Simple: which moisturizer is better?

Both Anua and Simple offer moisturizers with an average Lovi fit for dry skin on the products on this page. Anua features soothing and barrier support in its moisturizers, while Simple provides lightweight, value-friendly formulas.

Anua or Simple for sensitive skin?

Anua and Simple both offer a High Lovi fit level for sensitive skin, making them equally suitable options. Simple does better at soothing redness and sensitive skin, while Anua excels in brightening and dark spot fading.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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