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Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are a Korean skincare brand founded in 2016 and a British skincare brand founded in 1960, respectively. Both brands incorporate niacinamide, with the former also utilizing centella asiatica and salicylic acid for its serums, cleansers, toners, and moisturizers, while the latter employs glycerin for its gentle moisturizers, makeup removers, cleansers, and toners. While the Korean brand suits sensitive skin and skin with dark spots best through ingredients like salicylic acid, the British brand suits oily skin and acne-prone skin best through thoughtful formulation. The two differ as the former relies on salicylic acid to reduce acne lesions and maintain clarity, whereas the latter relies on glycerin to improve skin hydration and barrier function.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

See multi-brand routine · 99% fit

Some By Mi vs Simple routines for oily skin

See multi-brand routine · 96% fit

Some By Mi vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for targeted treatments like acne and dark spots, while Simple is better for gentle, budget-friendly hydration on sensitive skin.

What is the difference between Some By Mi and Simple?

Some By Mi is superior for acne-clearing treatments and skin texture, whereas Simple excels in gentleness for sensitive skin and hydration. Lovi rates Some By Mi as Superior for dry sensitive skin, and Simple as Average for that skin type.

Some By Mi or Simple for dry skin?

Some By Mi is better for dry skin as Lovi rates its routine as Superior while Simple receives a High fit. The products on this page help deliver effective hydration and moisture.

Some By Mi or Simple: which cleanser is better?

Some By Mi is better for deep pore cleansing and blemish control with cleansers like the Bye Bye Blackhead Bubble Cleanser, which has a High Lovi fit for oily and acne-prone skin. Simple relies on gentler daily options like the Refreshing Facial Wash, which has an Average Lovi fit across similar skin types.

Which is more affordable, Some By Mi or Simple?

Simple does better for affordability and value, making it the more budget-friendly option between the two brands.

Which brand has better anti-aging or mature skin benefits, Some By Mi or Simple?

Some By Mi is better for mature skin, as Lovi rates its routines and the products on this page higher for that skin type than Simple. Review themes also show Some By Mi does better for skin texture and smoothing. Topical retinol helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Do Some By Mi products or Simple products contain any fragrance?

Every product on the Some By Mi and Simple pages lists no fragrance in its ingredients.

Some By Mi or Simple for oily skin?

Both Some By Mi and Simple are a High fit for oily skin. The products on this page help manage oil and blemishes while remaining fragrance-free.

Some By Mi or Simple: which moisturizer is better?

Some By Mi provides superior moisture options for dry and combination skin types compared to Simple. The products on this page help deliver effective hydration and nourishment, although individual skin reactions may vary.

Some By Mi or Simple for sensitive skin?

Some By Mi is the better choice for sensitive skin, as Lovi rates its fit as Superior while Simple only achieves a High fit level. Some By Mi products on this page help deliver gentle, lightweight care with key soothing ingredients like Centella asiatica.

Some By Mi or Simple for acne-prone skin?

Some By Mi is well-suited for acne-prone skin, as the products on this page achieve a high fit level and offer effective acne-clearing treatments. Simple also fits acne-prone skin well with an equal high routine fit level, though reviewers note that it may occasionally cause breakouts or irritations.

Some By Mi or Simple for skin with dark spots?

Some By Mi is the better choice for skin with dark spots because Lovi rates its overall routine fit as Superior, whereas Simple is rated High. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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