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SKIN1004 vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Purito are Korean skincare brands offering gentle toners, moisturizers, sunscreens, serums, masks, and makeup removers built around soothing ingredients like centella asiatica, hyaluronic acid, and niacinamide. SKIN1004 fits combination skin and sensitive skin best, while Purito suits dry skin and sensitive skin best with its focus on thoughtful, calming daily care. The brands differ primarily in their specific targeted formulations and textures, yet both provide reliable nourishment to support a calm complexion.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular SKIN1004 and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Purito products

People Say

SKIN1004Purito
  • Lightweight texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Soothing and calming Mostly MentionedMostly Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
  • Other product benefits and traits Mostly MentionedOften Mentioned
    • “absorbs practically immediately — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “perfect for oily skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Gentle cleansing and care Often MentionedOften Mentioned
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “skin feels plump — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
  • Finish and makeup performance Sometimes NotedSometimes Noted
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Other product drawbacks and issues Often MentionedMostly Mentioned
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “didn't affect the pores — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “shiny on oily skin — Purito Daily Soft Touch Sunscreen”
    • “turned brown quickly — Purito Pure Vitamin C Serum”
  • Insufficient hydration or dryness Sometimes NotedOften Mentioned
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “too light for winter — SKIN1004 Hyalu-Cica Moisture Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Breakouts and irritation Sometimes NotedOften Mentioned
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “caused cystic acne — Purito From Green Cleansing Oil”

SKIN1004 vs Purito routines for dry skin

See multi-brand routine · 99% fit

SKIN1004 vs Purito routines for oily skin

See multi-brand routine · 96% fit

SKIN1004 vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Purito: which is better?

Purito is a better fit for dry and sensitive skin on the products on this page, while SKIN1004 is also well suited for combination and acne-prone skin.

What is the difference between SKIN1004 and Purito?

SKIN1004 products on this page best fit combination, sensitive, and acne-prone skin, while Purito products on this page best fit dry, sensitive, and dry sensitive skin. Purito also achieves a Superior routine fit for dry, sensitive, acne-prone, mature, dark spot, and dry sensitive skin compared to SKIN1004's High fit level for those same skin types.

SKIN1004 or Purito for dry skin?

Purito is a better fit for dry skin, as its routine fit level on this page is Superior compared to SKIN1004's High level.

SKIN1004 or Purito: which moisturizer is better?

Purito is better for dry skin and sensitive skin, where its routines reach a Superior fit compared to SKIN1004 at High, while both brands offer lightweight, fragrance-free moisturizers. Purito's moisturizers help soothe skin with ingredients like Centella asiatica and panthenol, and the products on this page are unlikely to cause heavy irritation.

Which is more affordable, SKIN1004 or Purito?

This page does not contain pricing information, so a comparison of affordability between SKIN1004 and Purito cannot be made.

Between SKIN1004 and Purito, which brand performs better for dry sensitive skin?

Purito performs better for dry sensitive skin, as Lovi rates its routine fit as Superior compared to High for SKIN1004. Both brands list no fragrance in their products on this page.

How do the founding years and ownership of SKIN1004 and Purito compare?

SKIN1004 was founded in South Korea in 2012 and is owned by Goodai Global Inc. since 2024, whereas Purito was founded there in 2017 and is owned by Corstone Capital since 2022.

Which brand does better when it comes to lightweight texture according to review themes?

Purito does better when it comes to lightweight texture according to the review themes.

SKIN1004 or Purito for oily skin?

Both SKIN1004 and Purito offer a High routine fit for oily skin, meaning they are well-suited for this skin type.

SKIN1004 or Purito: which sunscreen is better?

Both SKIN1004 and Purito offer sunscreens with a Lovi fit level of Superior for acne-prone skin, while Purito is rated Superior for dry sensitive skin compared to SKIN1004 at High. The products on this page list no fragrance in their ingredients.

SKIN1004 or Purito for sensitive skin?

Purito is the better choice for sensitive skin because its routine fit is Superior, compared to High for SKIN1004. Both brands feature fragrance-free products on the products on this page, but Purito focuses heavily on gentle and soothing care.

SKIN1004 or Purito for acne-prone skin?

Purito has a Superior routine fit for acne-prone skin, while SKIN1004 has a High routine fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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