Purito skincare
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the Centella Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.
This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.
Other Purito products
People Say
★4.6Overall rating based on 15.6k+ reviewsReviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.
Highlights
Lightweight moisturizers Mostly Mentioned
- “absorbs instantly into skin — Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
- “sinks in instantly without residue — Deep Sea Pure Water Cream”
Soothing and calming moisturizers Mostly Mentioned
- “calmed my redness immediately — Oat-in Calming Gel Cream”
- “helped calm down my acne — Mighty Bamboo Panthenol Cream”
- “calms down my redness immediately — Deep Sea Pure Water Cream”
Gentle and lightweight serums Mostly Mentioned
- “calmed my redness instantly — Centella Unscented Serum”
- “no stinging on sensitive skin — Centella Unscented Serum”
- “absorbs immediately — Centella Unscented Serum”
Acne-safe and barrier-supporting moisturizers Mostly Mentioned
- “fungal acne safe — Oat-in Calming Gel Cream”
- “love that it has no scent — Oat-in Calming Gel Cream”
- “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
Insufficient moisture in moisturizers Sometimes Noted
- “skin felt tight after an hour — Oat-in Calming Gel Cream”
- “incredibly drying for me — Mighty Bamboo Panthenol Cream”
- “not moisturizing enough for winter — Deep Sea Pure Water Cream”
Serum performance and finish issues Sometimes Noted
- “metallic scent — Pure Vitamin C Serum”
- “turned brown quickly — Pure Vitamin C Serum”
- “didn't see any difference — Centella Unscented Serum”
Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more
Questions and answers
Is Purito good for oily skin?
Purito is good for oily skin, as Lovi rates the Purito-focused routine High for oily skin. The Purito products on this page list no fragrance in their ingredients.
Is Purito worth it?
Purito is worth it for shoppers seeking gentle and lightweight care, as Lovi rates its brand-focused routine Superior for dry, sensitive, and acne-prone skin. Reviewers frequently mention that the brand offers soothing moisturizers and acne-safe options, and the Purito products on this page list no fragrance in their ingredients.
What are Purito's best products?
Purito's best products are the Centella Unscented Serum, Daily Soft Touch Sunscreen, and Centella Unscented Toner, which all rate Superior for sensitive skin. Reviewers often mention these items for being gentle and lightweight.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Which Purito moisturizer is best for dry skin?
Does Purito cause breakouts?
Purito is unlikely to cause breakouts because reviewers frequently mention that its moisturizers are acne-safe and barrier-supporting. Lovi rates the brand-focused routine for acne-prone skin as Superior. Additionally, the Purito products on this page list no fragrance.
Is Purito fragrance-free?
Yes, every one of the Purito products on this page lists no fragrance in its ingredients. Reviewers often mention that the brand's moisturizers and serums are light, gentle, and calming.
What are the key ingredients in Purito products?
Purito features calming plant extracts like Centella Asiatica, along with hydration helpers such as sodium hyaluronate and panthenol, and skin-brightening niacinamide and vitamin C. Lovi rates the Purito-focused routine Superior for dry skin, sensitive skin, and acne-prone skin.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
How do I build a Purito skincare routine?
To build a Purito skincare routine for dry skin, start your morning with a hydrating toner like the Centella Unscented Toner, followed by the Deep Sea Pure Water Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, use the From Green Cleansing Oil as a pre-cleanser, apply the Centella Unscented Serum, and seal it in with the Deep Sea Pure Water Cream. Lovi rates the Purito-focused routine for dry skin as Superior.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Where can I buy Purito, and how much does it cost?
Purito is sold in Germany on Lovi, with prices ranging from €9.97 to €19.99, and most products cost between €13.42 and €17.39.
What are good alternatives to Purito?
Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea because they have similar brand pages on Lovi. For dry skin, SKIN1004 offers a routine that Lovi rates Superior, matching Purito.
Purito vs SKIN1004: which is better?
Purito and SKIN1004 are both great choices, as Lovi rates their routines as Superior for dry and sensitive skin, and High for oily and combination skin. For acne-prone skin, Lovi rates the Purito-focused routine as Superior and the SKIN1004-focused routine as High.
Who owns Purito, and where is it from?
Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.
Is Purito cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.
Is Purito good for dry skin?
Yes, Purito is good for dry skin because the brand focuses its routines on this skin type and Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers mostly mention that its moisturizers are lightweight, soothing, and calming, though sometimes they note insufficient moisture.
Which Purito sunscreen is best for sensitive skin?
The Daily Soft Touch Sunscreen is best for sensitive skin on this page, with Lovi rating it Superior for sensitive skin.
Is Purito good for sensitive skin?
Yes, Purito is good for sensitive skin because the Purito products on this page list no fragrance in their ingredients. Lovi rates the Purito-focused routine Superior for sensitive skin.
Is Purito good for acne-prone skin?
Yes, Purito is well-suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand's moisturizers are gentle, acne-safe, and help support the skin barrier.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Is Purito good for skin with dark spots?
Yes, Purito is good for skin with dark spots, as several of its products help brighten and even out skin tone. Lovi rates the Pure Vitamin C Serum High and the Centella Unscented Toner Superior for skin with dark spots. Reviewers often mention that the brand's serums are gentle and lightweight.
Is Purito good for mature skin?
Yes, Purito is good for mature skin. Lovi rates the Centella Unscented Serum and Daily Soft Touch Sunscreen Superior for mature skin. The brand also offers soothing moisturizers that reviewers mention as gentle.
Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024
Research behind Purito's key ingredients
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Dead Sea minerals: New findings on skin and the biology beyond
Functional properties and skin care effects of sodium trehalose sulfate
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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