🇩🇪Germany

COSRX vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Purito are Korean skincare brands founded in 2013 and 2017, respectively. The former is dearly loved for its expertly formulated serums, moisturizers, cleansers, and masks featuring hyaluronic acid, glycerin, and niacinamide, which suit acne-prone and oily skin best. Meanwhile, the latter is cherished for its gentle moisturizers, serums, sunscreens, and makeup removers that offer soothing daily care well-suited for dry and sensitive skin. They differ primarily in their core formulations, providing targeted support for distinct complexion needs through daily application.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

koreajoongangdaily.combeautymatter.comprnewswire.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular COSRX and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Purito products

People Say

COSRXPurito
  • Lightweight and fast-absorbing texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
  • Gentle on sensitive or acne-prone skin Mostly MentionedOften Mentioned
    • “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
    • “extremely gentle — COSRX AHA/BHA Clarifying Treatment Toner”
    • “perfect for first-time retinol users — COSRX The Retinol 0.1 Cream”
    • “non-stinging — Purito Centella Unscented Toner”
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
    • “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and calming Sometimes NotedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calms down my redness — COSRX Advanced Snail 96 Mucin Power Essence”
  • Improves skin texture and smoothness Often MentionedRarely Noted
    • “gives me that glass skin look — COSRX Advanced Snail 96 Mucin Power Essence”
    • “skin feels softer immediately — COSRX The 6 Peptide Skin Booster Serum”
    • “Skin feels like glass — COSRX BHA Blackhead Power Liquid”
    • “plump — Purito Centella Unscented Toner”
  • Additional skincare benefits Sometimes NotedOften Mentioned
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “effective at supporting my skin barrier — COSRX The Hyaluronic Acid 3 Serum”
  • Other product drawbacks Sometimes NotedOften Mentioned
    • “leaves skin feeling tight — COSRX Salicylic Acid Daily Gentle Cleanser”
    • “too slimy and sticky — COSRX Advanced Snail 96 Mucin Power Essence”
    • “stings really bad if it accidentally gets in the eyes — COSRX Salicylic Acid Daily Gentle Cleanser”
    • “shiny on oily skin — Purito Daily Soft Touch Sunscreen”
  • Insufficient moisture or dry skin needs Sometimes NotedOften Mentioned
    • “left my face tight — COSRX Low pH Good Morning Gel Cleanser”
    • “not moisturizing enough on its own — COSRX Advanced Snail 92 All in One Cream”
    • “too light for dry skin — COSRX Advanced Snail Peptide Eye Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Sometimes NotedOften Mentioned
    • “gave me fungal acne — COSRX Advanced Snail 96 Mucin Power Essence”
    • “gave me tiny bumps — COSRX Low pH Good Morning Gel Cleanser”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”

COSRX vs Purito routines for dry skin

See multi-brand routine · 99% fit

COSRX vs Purito routines for oily skin

See multi-brand routine · 96% fit

COSRX vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

COSRX or Purito: which is better?

Both brands are great, but Purito is a superior fit for dry skin, mature skin, and skin with dark spots, whereas COSRX is a superior fit for oily acne-prone skin.

What is the difference between COSRX and Purito?

Purito has a Superior routine fit for dry, mature, dark-spot, and dry sensitive skin, while COSRX has a Superior routine fit for oily, oily acne-prone, and acne-prone skin. Both brands have an equal routine fit for sensitive and combination skin.

COSRX or Purito for dry skin?

Purito is a better fit for dry skin, as Lovi rates its routine as Superior compared to High for COSRX. Purito is known for soothing and calming dry skin types, while COSRX sometimes leaves dry skin needing more moisture.

COSRX or Purito: which moisturizer is better?

Purito is better for dry skin and mature skin, where Lovi rates its moisturizers as Superior compared to the High rating for COSRX moisturizers on this page. Hyaluronic acid helps bind moisture in the skin, while niacinamide may help improve skin texture and reduce pigmentation.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

Which is more affordable, COSRX or Purito?

The provided page facts do not mention the prices of products from either COSRX or Purito, so it is not possible to determine which brand is more affordable.

COSRX or Purito for oily skin?

COSRX is the better choice for oily skin, as Lovi rates its overall routine fit as Superior compared to Purito's High level. The products on this page help control oil while maintaining lightweight moisture.

COSRX or Purito: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin at a Superior level, while COSRX Ultra-Light Invisible Sunscreen fits acne-prone skin at a Superior level and other skin types at a High level. Both brands offer fragrance-free options except for COSRX Vitamin E Vitalizing Sunscreen SPF 50+, which lists fragrance.

COSRX or Purito for sensitive skin?

Both COSRX and Purito reach a Superior Lovi fit level for sensitive skin. COSRX fits sensitive skin well through gentle options like its Centella Water Alcohol-Free Toner, while Purito features soothing formulas like its Centella Unscented Serum.

COSRX or Purito for acne-prone skin?

Both COSRX and Purito are great options because Lovi gives both brands a Superior routine fit level for acne-prone skin. COSRX helps with acne control and clearing, while Purito provides gentle and lightweight serums and acne-safe moisturizers.

COSRX or Purito for dry sensitive skin?

Purito is a better match for dry sensitive skin, offering a Superior routine fit compared to the High fit level of COSRX. The products on this page for both brands feature gentle ingredients like panthenol that help soothe irritation and support the skin barrier.

American Journal of Clinical Dermatology, 2002

COSRX or Purito for skin with dark spots?

Purito has a Superior routine fit for skin with dark spots, whereas COSRX has a High fit level. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

COSRX or Purito for mature skin?

Purito has a superior routine fit for mature skin, while COSRX achieves a high routine fit. Both brands offer targeted products that help improve skin appearance, and retinol may assist with signs of aging.

Archives of Dermatology, 2007The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play