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Anua vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Purito are Korean skincare brands offering moisturizers, serums, toners, and cleansers for various complexions. The 2019 brand features hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin, while the 2017 brand relies on gentle formulas for dry and sensitive skin. Both lines target concerns like acne, dark spots, and aging, with the former emphasizing active ingredients and the latter focusing on soothing daily care.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Anua and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Purito products

People Say

AnuaPurito
  • Soothing and Calming Often MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Lightweight Texture Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Brightening and Glow Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Makeup Compatibility and Sunscreen Traits Sometimes NotedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
  • Cleansing and Makeup Removal Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Slow or Ineffective Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “shiny on oily skin — Purito Daily Soft Touch Sunscreen”
  • Causes Breakouts and Acne Often MentionedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused small bumps — Purito Daily Soft Touch Sunscreen”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Insufficient Moisture or Dryness Sometimes NotedOften Mentioned
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Runny and hard to apply with hands — Anua Heartleaf 77% Soothing Toner”
    • “not hydrating enough — Anua Rice 70 Glow Milky Toner”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Anua vs Purito routines for dry skin

See multi-brand routine · 99% fit

Anua vs Purito routines for oily skin

See multi-brand routine · 96% fit

Anua vs Purito routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Purito: which is better?

Anua and Purito are both good choices, with Anua standing out for brightening and cleansing while Purito shines for soothing, lightweight hydration. Reviewers note that Anua is great for a glass skin glow, whereas Purito focuses on gentle, barrier-supporting care that is ideal for sensitive skin.

What is the difference between Anua and Purito?

Purito tends to do better for soothing and calming, lightweight texture, and sensitive skin, while Anua stands out more for brightening and glow and cleansing products. Both brands fit dry skin, oily skin, and combination skin well, but Purito has a Superior routine fit for sensitive, acne-prone, and mature skin types.

Anua or Purito for dry skin?

Purito is a better fit for dry skin, holding a Superior routine fit compared to Anua's High. Reviewers note that Purito excels in soothing and lightweight moisturizers, whereas Anua is more focused on brightening and glowing effects.

Anua or Purito: which moisturizer is better?

Purito tends to do better for moisturizers because reviewers mostly mention them as soothing, calming, acne-safe, and barrier-supporting. Lovi rates Purito's routine fit for dry skin and sensitive skin as Superior, whereas Anua is rated High.

Which is more affordable, Anua or Purito?

The products on this page do not list pricing information, so a direct comparison of affordability between Anua and Purito cannot be made here.

Anua or Purito: which brand is better for brightening and glow?

Anua is the better choice for brightening and glow because review themes rank it higher for brightening and glow effects across the products on this page. Ingredients like niacinamide may help reduce pigmentation and improve skin appearance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Purito: which brand performs better for cleansing and makeup removal?

Anua performs better for cleansing and makeup removal compared to Purito. Reviewers note that Anua excels in this category, and the products on this page offer solid Lovi fit levels for removing makeup and impurities.

Anua or Purito: which brand offers better soothing and calming benefits?

Purito offers better soothing and calming benefits for the products on this page. Reviewers note that Purito excels with soothing and calming moisturizers.

Anua or Purito for oily skin?

For oily skin, both Anua and Purito are great options because Lovi rates the routine fit for oily skin as High for both brands. Anua features lightweight toners and brightening serums that help manage excess oil, while Purito offers soothing, acne-safe moisturizers and sunscreens that are unlikely to clog pores.

Anua or Purito: which sunscreen is better?

Purito does better for sunscreen traits and provides a superior routine fit on this page, featuring the Daily Soft Touch Sunscreen. Anua also offers the Heartleaf Silky Moisture Sun Cream, but both brands list no fragrance across their products.

Anua or Purito for sensitive skin?

For sensitive skin, Purito has a Superior Lovi fit level, whereas Anua has a High fit level. Both brands list no fragrance in their products on this page.

Anua or Purito for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Anua. Reviewers mention that Purito offers acne-safe and barrier-supporting moisturizers, whereas Anua products on this page are sometimes noted to cause breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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