🇩🇪Germany

Good Molecules vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and Simple are popular skincare brands that offer gentle serums, moisturizers, cleansers, and treatments. The American brand harnesses glycerin and hyaluronic acid to best suit dry and sensitive skin, whereas the British brand relies on niacinamide and glycerin to best suit oily and acne-prone skin. While both incorporate glycerin to improve hydration and restore barrier function, they differ in their origin, ownership, and targeted skin types.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Good Molecules and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs Simple products

People Say

Good MoleculesSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no skin purging — Good Molecules Gentle Retinol Cream”
  • Affordable Price and Great Value Mostly MentionedOften Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “absorbs instantly into skin — Good Molecules Lightweight Daily Moisturizer”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Effective Daily Cleansing Rarely NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
    • “lather on this cleanser is impressive — Good Molecules Hydrating Facial Cleansing Gel”
  • Improves Skin Texture and Smoothness Often MentionedNot noted
    • “skin looks like brand new baby skin — Good Molecules Overnight Exfoliating Treatment”
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
  • Insufficient Hydration or Dryness Sometimes NotedOften Mentioned
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “not moisturizing enough — Good Molecules Lightweight Daily Moisturizer”
    • “Skin felt tight — Good Molecules Pineapple Exfoliating Powder”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “face broke out everywhere — Good Molecules Discoloration Correcting Serum”
    • “gave me little white bumps — Good Molecules Niacinamide Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Texture Issues, Residue, and Soapy Feel Sometimes NotedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”

Good Molecules vs Simple routines for dry skin

See multi-brand routine · 99% fit

Good Molecules vs Simple routines for oily skin

See multi-brand routine · 96% fit

Good Molecules vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Good Molecules or Simple: which is better?

Good Molecules is the better choice for improving skin texture and value, while Simple performs better for hydration, plumping, and daily cleansing.

What is the difference between Good Molecules and Simple?

Good Molecules offers a wider range of targeted serums and treatments with high value for fading dark spots and improving skin texture, whereas Simple focuses more on gentle, value-friendly makeup removers and daily cleansers. Lovi rates Good Molecules as Superior for dry, sensitive, acne-prone, and mature skin, while Simple generally achieves High or Average fits across these same skin types.

Good Molecules or Simple for dry skin?

Good Molecules is a better fit for dry skin, offering a Superior routine fit compared to Simple's High routine fit for the products on this page.

Good Molecules or Simple: which cleanser is better?

Good Molecules offers a better cleanser option on this page, as its Hydrating Facial Cleansing Gel has a High fit level for dry and sensitive skin compared to the low fit levels of Simple's Refreshing Facial Wash for those skin types.

Which is more affordable, Good Molecules or Simple?

Good Molecules is more affordable than Simple, as reviewers mostly mention the brand for its affordable and great value serums and moisturizers.

Which brand has more fragrance-free products, Good Molecules or Simple?

Both Good Molecules and Simple offer fragrance-free products, as every single product listed on this page for both brands contains no fragrance in its ingredients.

How do the founding years and corporate ownership of Good Molecules and Simple compare?

Good Molecules was founded in the United States in 2019 and is owned by Beautylish, Inc., whereas Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011.

Which brand is rated better for improving skin texture and smoothness?

Good Molecules is rated better for improving skin texture and smoothness among the products on this page.

Good Molecules or Simple for oily skin?

Both Good Molecules and Simple achieve a High routine fit level for oily skin. Reviewers note that the products on this page for Good Molecules offer lightweight and non-greasy textures.

Good Molecules or Simple: which moisturizer is better?

Good Molecules is the better choice for moisturizers on this page, offering superior options for dry skin alongside affordable, hydrating formulas that reviewers frequently praise. Simple also provides budget-friendly moisturizers, but Good Molecules achieves higher routine fit levels for dry, mature, and sensitive skin types.

Good Molecules or Simple for sensitive skin?

Good Molecules is a better fit for sensitive skin, earning a Superior routine fit compared to Simple's High fit on this page.

Good Molecules or Simple for acne-prone skin?

Good Molecules is the better choice for acne-prone skin, as Lovi rates its routine as Superior compared to High for Simple. Reviewers note that the products on this page for Good Molecules offer great value and lightweight serums, while Simple can sometimes cause breakouts or irritations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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