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The Ordinary vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and No7 are distinct skincare lines offering targeted serums, moisturizers, and treatments built around proven ingredients like hyaluronic acid, glycerin, squalane, vitamin C, and shea butter. The Canadian brand centers its formulations on hydration and barrier support with hyaluronic acid, glycerin, and squalane, making it particularly well suited for dry and dry sensitive skin. Meanwhile, the British brand relies on vitamin C, shea butter, and hyaluronic acid to protect the skin and mitigate erythema, fitting mature and dry skin best. While both brands feature robust selections for acne, dark spots, and aging, the former emphasizes single-ingredient efficacy and the latter focuses on comprehensive anti-aging and eye care.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The Ordinary and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs No7 products

People Say

The OrdinaryNo7
  • Hydration, plumping, and value Mostly MentionedMostly Mentioned
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Smoothes skin texture and improves glow Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Reduces redness and clears acne Often MentionedNot noted
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
  • Irritation, stinging, and breakouts Mostly MentionedMostly Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Texture and pilling issues under makeup Mostly MentionedNot noted
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs No7 routines for dry skin

Buy The Ordinary routine · $109.78 · 97% fitBuy No7 routine · $145.63 · 90% fitSee multi-brand routine · 99% fit

The Ordinary vs No7 routines for oily skin

Buy The Ordinary routine · $207.87 · 93% fitBuy No7 routine · $322.94 · 85% fitSee multi-brand routine · 98% fit

The Ordinary vs No7 routines for combination skin

Buy The Ordinary routine · $219.97 · 93% fitBuy No7 routine · $326.55 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

The Ordinary or No7: which is better?

The Ordinary offers a Superior fit for oily, combination, sensitive, acne-prone, and dry sensitive skin, while both brands reach a Superior routine fit for dry and mature skin. The Ordinary does better at reducing redness and clearing acne, and its products on this page list no fragrance.

What is the difference between The Ordinary and No7?

The Ordinary focuses more on targeted acne-clearing and redness reduction, while No7 emphasizes anti-aging and deep moisture. Lovi finds The Ordinary to have a superior routine fit for oily, combination, sensitive, acne-prone skin, and skin with dark spots, whereas both brands offer equal routine fits for dry and mature skin.

The Ordinary or No7 for dry skin?

Both brands achieve a Superior routine fit for dry skin, though they differ in key ingredients and formulations. The Ordinary helps deliver deep moisture through products on this page containing hyaluronic acid and squalane, while No7 relies on options featuring vitamin C, shea butter, and hyaluronic acid.

Drug Delivery, 2017Dermatologic Therapy, 2022

The Ordinary or No7: which moisturizer is better?

Both The Ordinary and No7 offer products on this page with superior fit levels for dry skin, such as The Ordinary Natural Moisturizing Factors + HA and No7 Protect & Perfect Intense Advanced Night Cream. Reviewers note that both brands provide deep hydration and moisture, though The Ordinary is generally more affordable and offers better value.

Which is more affordable, The Ordinary or No7?

The Ordinary products on this page are often noted by reviewers as affordable and offering great value serums, while No7 is not highlighted for affordability. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has a better routine fit for mature skin?

Both brands achieve a Superior routine fit for mature skin. Reviewers often mention that the products on this page help provide deep hydration and reduce the appearance of lines.

Do products from The Ordinary contain fragrance?

Every product from The Ordinary on this page lists no fragrance in its ingredients.

Which brand does better for reducing redness and clearing acne?

The Ordinary does better for reducing redness and clearing acne, and the products on this page help manage breakouts.

The Ordinary or No7 for sensitive skin?

The Ordinary is a Superior fit for sensitive skin, whereas No7 is a High fit. Reviewers note that every product on The Ordinary page lists no fragrance, while some No7 products contain fragrance.

The Ordinary or No7 for acne-prone skin?

The Ordinary is a better fit for acne-prone skin, with Lovi ranking its routine as Superior compared to High for No7. The Ordinary is noted for doing better at reducing redness and clearing acne across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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