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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are skincare brands from South Korea and Britain, respectively. The first brand offers moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide, while the second brand provides serums, eye products, moisturizers, and sunscreens utilizing vitamin C, shea butter, and hyaluronic acid. Both options suit dry skin best, though the Korean line also fits oily acne-prone skin and the British line suits mature skin. They differ in their core formulations, as the former relies on soothing heartleaf and brightening niacinamide, whereas the latter employs nourishing shea butter and targeted retinoids.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

Buy No7 routine · $145.63 · 90% fitBuy Anua routine · $147.85 · 85% fitSee multi-brand routine · 99% fit

Anua vs No7 routines for oily skin

Buy No7 routine · $322.94 · 85% fitBuy Anua routine · $215.75 · 83% fitSee multi-brand routine · 98% fit

Anua vs No7 routines for combination skin

Buy No7 routine · $326.55 · 88% fitBuy Anua routine · $190.75 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or No7: which is better?

Anua and No7 both fit dry skin well, with No7 rated as Superior and Anua as High. No7 does better for anti-aging and fine lines, while Anua leads in glow, brightening, radiance, cleansing, and exfoliation on the products on this page.

What is the difference between Anua and No7?

Anua focuses more on soothing formulas and glow-boosting toners, whereas No7 specializes in anti-aging routines and deep hydration. Lovi rates the routine fit for dry and mature skin as Superior for No7 and High for Anua, while both brands score High for oily and sensitive skin on this page.

Anua or No7 for dry skin?

For dry skin, Lovi rates Anua High and No7 Superior. Both brands feature products on this page containing hydrating ingredients like hyaluronic acid, and reviewers note that No7 provides deep hydration and moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or No7: which moisturizer is better?

When comparing moisturizers, No7 is a better fit for mature skin, achieving a Superior routine fit, whereas Anua has an Average routine fit for mature skin. Both brands offer products with hyaluronic acid and niacinamide, but No7 focuses heavily on anti-aging and line reduction.

Which is more affordable, Anua or No7?

The products on this page do not list pricing information, so a direct comparison of affordability between Anua and No7 cannot be made.

Between Anua and No7, which brand is better suited for anti-aging and fine lines?

No7 does better for anti-aging and fine lines. Lovi gives No7 a superior routine fit for mature skin, backed by ingredients like retinol that stimulate collagen in aging skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Do Anua and No7 products contain fragrance?

Every product on the Anua page lists no fragrance in its ingredients, whereas 3 of the 13 products on the No7 page include fragrance.

Which brand performs better for glow, brightening, and radiance according to reviewers?

Anua performs better for glow, brightening, and radiance according to reviewers.

Anua or No7 for oily skin?

For oily skin, Lovi gives both Anua and No7 a High fit. Anua's range on this page is fragrance-free and features key ingredients like niacinamide, which helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or No7: which sunscreen is better?

Lovi finds that the products on this page for Anua include a sunscreen with a High fit for dry skin, whereas No7 includes day creams with sunscreen properties that have a High fit for mature and dry skin.

Anua or No7 for sensitive skin?

Both Anua and No7 have a High routine fit for sensitive skin among the products on this page. Anua features fragrance-free formulas across all products, while No7 offers targeted anti-aging benefits.

Anua or No7 for acne-prone skin?

Both Anua and No7 have a High routine fit for acne-prone skin on the products on this page. Anua features key ingredients like niacinamide, which helps control pigmentation, and hyaluronic acid, which aids hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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