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Some By Mi vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and No7 are skincare brands founded in 2016 and 1935, respectively. The Korean brand features serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid. Some By Mi fits dry sensitive skin and skin with dark spots best, whereas No7 suits mature skin and dry skin best. Both differ because the former relies on niacinamide to decrease hyperpigmentation and salicylic acid to reduce acne lesions, while the latter utilizes shea butter to protect skin and mitigate erythema.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Some By Mi and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs No7 products

People Say

Some By MiNo7
  • Pleasant Texture and Formula Mostly MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
    • “absorbs instantly — Some By Mi Yuja Niacin Anti Blemish Serum”
    • “spreads soft on my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
  • Skin Texture and Smoothing Often MentionedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Brightening and Complexion Often MentionedSometimes Noted
    • “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
    • “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
    • “brightens dull skin — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentleness and Sensitivity Often MentionedOften Mentioned
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
    • “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Anti-Aging and Fine Lines Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “skin feels firmer — No7 Restore & Renew Multi Action Eye Cream”
    • “improvement in fine lines — Some By Mi Retinol Intense Advanced Triple Action Eye Cream”
  • Skin Irritation and Sensitivity Sometimes NotedOften Mentioned
    • “stings my eyes — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “caused redness and stinging — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Scents and Fragrance Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do much for old scars — Some By Mi Yuja Niacin Anti Blemish Serum”
    • “not noticed any significant changes — Some By Mi Retinol Intense Advanced Triple Action Eye Cream”
    • “didn't see anything drastic — Some By Mi Super Matcha Pore Clean Clay Mask”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

Some By Mi vs No7 routines for dry skin

Buy Some By Mi routine · $124.60 · 91% fitBuy No7 routine · $145.63 · 90% fitSee multi-brand routine · 99% fit

Some By Mi vs No7 routines for oily skin

Buy Some By Mi routine · $232.30 · 87% fitBuy No7 routine · $322.94 · 85% fitSee multi-brand routine · 98% fit

Some By Mi vs No7 routines for combination skin

Buy Some By Mi routine · $232.30 · 88% fitBuy No7 routine · $326.55 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

Some By Mi or No7: which is better?

Both brands are great choices depending on your skin goals, as Some By Mi provides superior brightening for dark spots and sensitive skin, while No7 offers superior anti-aging and hydration for mature skin. Niacinamide helps reduce pigmentation in both brands' routines, and retinol helps stimulate collagen in mature skin.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

What is the difference between Some By Mi and No7?

Some By Mi is better for brightening and complexion, whereas No7 is better for anti-aging and fine lines. Every Some By Mi product on this page has no fragrance, while some No7 products contain fragrance.

Some By Mi or No7 for dry skin?

Both Some By Mi and No7 provide a Superior routine fit level for dry skin. Reviewers note that No7 excels in deep hydration and moisture, while Some By Mi features fragrance-free formulations across all the products on this page.

Some By Mi or No7: which moisturizer is better?

Some By Mi is better for brightening and complexion, while No7 is better for anti-aging and fine lines. Both brands offer products with high fit levels for dry skin.

Which is more affordable, Some By Mi or No7?

This page does not provide pricing information for either Some By Mi or No7, so it is not possible to determine which brand is more affordable.

Which brand has a better fragrance profile, Some By Mi or No7?

Some By Mi is better for fragrance because every product on this page lists no fragrance in its ingredients, whereas 3 of the 13 No7 products on this page list fragrance.

Some By Mi or No7 for oily skin?

Both Some By Mi and No7 provide a High Lovi fit for oily skin. Reviewers mention that Some By Mi offers gentle, lightweight serums and deep pore cleansing, while No7 is known for lightweight and fast-absorbing textures.

Some By Mi or No7: which sunscreen is better?

Some By Mi fits sensitive skin at a Superior level, while No7 fits it at a High level. Every sunscreen and product on the Some By Mi page lists no fragrance, whereas 3 of 13 products on the No7 page list fragrance.

Some By Mi or No7 for sensitive skin?

For sensitive skin, Lovi rates Some By Mi as Superior and No7 as High. Every product on the Some By Mi page lists no fragrance in its ingredients, whereas three products on the No7 page list fragrance.

Some By Mi or No7 for acne-prone skin?

Both Some By Mi and No7 provide a High Lovi fit for acne-prone skin, meaning they are well-suited for this skin type. Some By Mi features key ingredients like salicylic acid and niacinamide across the products on this page to help target blemishes, while No7 offers options such as vitamin C and hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or No7 for mature skin?

For mature skin, No7 has a Superior Lovi fit level, whereas Some By Mi has a High Lovi fit level. No7 does better for anti-aging and fine lines across the products on this page.

Some By Mi or No7 for skin with dark spots?

For skin with dark spots, Some By Mi is the better choice because Lovi rates its fit as Superior while No7 rates as High. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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