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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare labels created to address various complexion needs through focused formulations. The Canadian enterprise established in 2016 features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Indian counterpart founded in 1990 is widely beloved for gentle moisturizers and thoughtfully calibrated formulas. The first brand fits dry skin and dry sensitive skin best, with specific solutions for acne-prone, dark-spot, and mature types, whereas the second brand suits sensitive skin best because of its mild composition. They differ primarily in their product ranges and target profiles, though both reliably support daily moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The products on this page from The Ordinary generally offer a much wider selection and achieve higher fit levels across most skin types compared to A+. Reviewers frequently praise The Ordinary for affordability and effective serums, though some note sticky finishes.

What is the difference between The Ordinary and A+?

The Ordinary offers a large selection of products on this page that fit dry, dry sensitive, and combination skin best, whereas A+ is an independent brand founded in India in 1990 featuring just one moisturizing cream on this page.

The Ordinary or A+: which moisturizer is better?

The products on this page show that The Ordinary offers multiple moisturizers with a Superior Lovi fit for dry skin, such as Natural Moisturizing Factors + HA, whereas A+ features only one moisturizer, 345 Relief Cream, which has an Average fit for dry skin.

Which is more affordable, The Ordinary or A+?

The products on this page from The Ordinary are noted for being affordable and offering great value, whereas A+ has no price or value information mentioned.

Which causes fewer breakouts, The Ordinary or A+?

The products on this page from The Ordinary help reduce breakouts with targeted options like its acne-clearing serums, whereas A+ only features a single moisturizer with average fit for acne-prone skin.

How does the founding year and ownership compare between The Ordinary and A+?

The Ordinary was founded in Canada in 2016 and is owned by The Estee Lauder Companies Inc., whereas A+ was founded in 1990 in India and remains independently owned.

Which brand offers a greater variety of products for dry skin according to the page?

The products on this page show that The Ordinary offers a much greater variety for dry skin with numerous high-fit moisturizers, cleansers, and serums, whereas A+ lists only a single moisturizer with average fit.

What are some of the commonly noted complaints and praised benefits by reviewers of The Ordinary?

Reviewers of The Ordinary frequently praise its affordable and great value serums, acne-clearing serums, and gentle, non-irritating formulas, alongside texture-smoothing and dark spot fading benefits. Common complaints include sticky or tacky finishes and pilling issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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