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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are Korean skincare brands founded in 2016 and 2017, respectively. The first brand offers serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the second is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers that rely on gentle formulas. Both suit dry skin and dry sensitive skin best, with the former featuring standout targets for acne, dark spots, and mature skin through ingredients like salicylic acid and niacinamide, and the latter providing soothing daily care and reliable nourishment for a calm complexion.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

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Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

Buy Some By Mi routine · CA$333.73 · 96% fitBuy Purito routine · CA$191.72 · 94% fitSee multi-brand routine · 99% fit

Some By Mi vs Purito routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy Some By Mi routine · CA$315.33 · 89% fitSee multi-brand routine · 96% fit

Some By Mi vs Purito routines for combination skin

Buy Some By Mi routine · CA$300.34 · 91% fitBuy Purito routine · CA$309.42 · 91% fitSee multi-brand routine · 96% fit

Questions and answers

Some By Mi or Purito: which is better?

Purito is better for a lightweight, highly soothing formulation that calms redness, while Some By Mi excels at clearing acne and improving skin texture. Both brands achieve a Superior routine fit for dry, sensitive, and dry sensitive skin.

What is the difference between Some By Mi and Purito?

Purito stands out for its lightweight and deeply soothing formulas, whereas Some By Mi is known for improving skin texture and clearing acne. Both brands offer fragrance-free options that fit most skin types well, though Purito tends to perform slightly better for oily and acne-prone skin.

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito achieve a Superior Lovi routine fit for dry skin. Purito is frequently highlighted for its soothing and lightweight moisturizers, while Some By Mi offers products that help improve skin texture and clear acne.

Some By Mi or Purito: which moisturizer is better?

Purito tends to do better for soothing and lightweight hydration in its moisturizers, whereas Some By Mi focuses more on barrier repair and acne-clearing formulations. Lovi rates the routine fit for dry skin as Superior for both brands.

Which is more affordable, Some By Mi or Purito?

The provided page facts and reviews do not contain pricing information to determine whether Some By Mi or Purito is more affordable.

Some By Mi or Purito: which brand is better at improving skin texture and clearing acne?

Some By Mi is better at improving skin texture and clearing acne according to the review themes on this page.

Which brand has more fragrance issues, Some By Mi or Purito?

Purito does better with fragrance issues, as every product on the Lovi pages for both brands lists no fragrance in its ingredients.

Some By Mi or Purito: which brand performs better for oily acne-prone skin?

Purito performs better for oily acne-prone skin, as the products on this page achieve a Superior routine fit compared to Some By Mi, which achieves a High fit.

Some By Mi or Purito for oily skin?

Purito is a better fit for oily skin, earning a Superior routine fit compared to Some By Mi's High rating, because Purito delivers lighter, more soothing moisturization.

Some By Mi or Purito: which sunscreen is better?

Purito offers a better sunscreen option with its Daily Soft Touch Sunscreen, which achieves a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin. Meanwhile, the Some By Mi V10 Hyal Air Fit Sunscreen reaches a High Lovi fit level across those same skin types.

Some By Mi or Purito for sensitive skin?

Both brands achieve a Superior Lovi fit level for sensitive skin, but Purito does better for lightweight hydration and soothing redness, while Some By Mi helps improve skin texture.

Some By Mi or Purito for acne-prone skin?

Purito offers a Superior routine fit for acne-prone skin, whereas Some By Mi has a High routine fit. Purito does better at calming redness and soothing skin, while Some By Mi helps clear and control acne with ingredients like Niacinamide and salicylic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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