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Anua vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Purito are Korean skincare brands offering moisturizers, serums, toners, sunscreens, and cleansers. Founded in 2019, the former builds its line around hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone, dry, and mature skin, while the latter relies on gentle formulas to provide reliable daily care for dry and sensitive skin. Both brands differ in their specific formulations, with the former featuring targeted solutions like niacinamide for hyperpigmentation and the latter focusing on soothing nourishment for a calm complexion.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Anua and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Purito products

People Say

AnuaPurito
  • Soothing and Calming Often MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Lightweight Texture Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Brightening and Glow Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Makeup Compatibility and Sunscreen Traits Sometimes NotedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
  • Cleansing and Makeup Removal Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Slow or Ineffective Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “shiny on oily skin — Purito Daily Soft Touch Sunscreen”
  • Causes Breakouts and Acne Often MentionedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused small bumps — Purito Daily Soft Touch Sunscreen”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Insufficient Moisture or Dryness Sometimes NotedOften Mentioned
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Runny and hard to apply with hands — Anua Heartleaf 77% Soothing Toner”
    • “not hydrating enough — Anua Rice 70 Glow Milky Toner”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Anua vs Purito routines for dry skin

Buy Purito routine · A$258.97 · 93% fitBuy Anua routine · A$238.92 · 85% fitSee multi-brand routine · 97% fit

Anua vs Purito routines for oily skin

Buy Purito routine · A$410.26 · 90% fitBuy Anua routine · A$330.29 · 85% fitSee multi-brand routine · 96% fit

Anua vs Purito routines for combination skin

Buy Purito routine · A$395.84 · 89% fitBuy Anua routine · A$295.30 · 83% fitSee multi-brand routine · 95% fit

Questions and answers

Anua or Purito: which is better?

Purito tends to be better for sensitive, dry, and acne-prone skin with its superior soothing and calming formulas, while Anua stands out for brightening and cleansing.

What is the difference between Anua and Purito?

Anua focuses more on brightening and glowing with products like its niacinamide serums and heartleaf toners, while Purito specializes in soothing and calming with gentle, lightweight moisturizers and centella formulas. Reviewers note that Anua is better for brightening and cleansing, whereas Purito excels in lightweight texture, soothing care, and sunscreen traits. Niacinamide helps reduce cutaneous pigmentation and control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Purito for dry skin?

Purito has a Superior routine fit for dry skin, whereas Anua has a High fit. Reviewers note that Purito excels in soothing and calming moisturizers, while Anua products on this page help with brightening and glow.

Anua or Purito: which moisturizer is better?

Purito tends to do better for soothing and calming moisturizers, while Anua products on this page stand out for hydration and barrier support in moisturizers. Niacinamide in these formulas helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Anua or Purito?

The products on this page do not list pricing information, so it is not possible to determine whether Anua or Purito is more affordable.

Anua or Purito: which brand performs better for soothing and calming?

Purito performs better for soothing and calming than Anua. Review themes show Purito leads in this category, and the products on this page offer superior routine fits for sensitive, dry sensitive, and acne-prone skin.

Anua or Purito: which brand is better for brightening and glow?

Anua does better for brightening and glow among the products on this page. Niacinamide helps reduce skin pigmentation, and reviewers frequently mention Anua's brightening serums.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Purito: which brand is better for cleansing and makeup removal?

Anua is better for cleansing and makeup removal, as the products on this page outperform Purito in cleansing and makeup removal tasks.

Anua or Purito for oily skin?

Purito has a Superior routine fit for oily skin compared to Anua's High fit. Purito does better for lightweight texture and soothing, while the products on this page for Anua excel at brightening and glow.

Anua or Purito: which sunscreen is better?

Purito's Daily Soft Touch Sunscreen fits dry, dry sensitive, sensitive, acne-prone, mature, and skin with dark spots at a Superior level, while Anua's Heartleaf Silky Moisture Sun Cream fits these skin types at a High level. Both sunscreens list no fragrance in their ingredients.

Anua or Purito for sensitive skin?

Purito fits sensitive skin better, as Lovi rates its routine as Superior compared to Anua's High fit. Purito's products on this page are mostly mentioned by reviewers for being soothing, calming, and gentle.

Anua or Purito for acne-prone skin?

Purito has a Superior fit for acne-prone skin on the products on this page, while Anua has a High fit. Niacinamide helps control pigmentation and skin aging in acne-prone skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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