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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are Korean skincare brands founded in 2016 and 2017, respectively. The first brand offers serums, cleansers, toners, moisturizers, and more, built around niacinamide, centella asiatica, and salicylic acid, fitting skin with dark spots and dry sensitive skin best. The second brand is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas and suit dry skin and sensitive skin best, offering soothing daily care. While both brands nourish the complexion, Some By Mi uses key ingredients like niacinamide and salicylic acid to target hyperpigmentation and acne lesions, whereas Purito provides reliable nourishment through gentle formulas.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

Buy Some By Mi routine · A$222.98 · 93% fitBuy Purito routine · A$258.97 · 93% fitSee multi-brand routine · 97% fit

Some By Mi vs Purito routines for oily skin

Buy Purito routine · A$410.26 · 90% fitBuy Some By Mi routine · A$301.59 · 88% fitSee multi-brand routine · 96% fit

Some By Mi vs Purito routines for combination skin

Buy Purito routine · A$395.84 · 89% fitBuy Some By Mi routine · A$224.16 · 88% fitSee multi-brand routine · 95% fit

Questions and answers

Some By Mi or Purito: which is better?

Both brands are great choices, but Purito stands out for its lightweight, soothing formulas that excel at calming redness and hydrating sensitive skin, while Some By Mi performs better for improving skin texture and clearing acne.

What is the difference between Some By Mi and Purito?

Some By Mi and Purito both offer fragrance-free skincare, but Purito stands out for soothing and calming dry and sensitive skin, while Some By Mi focuses more on clearing acne and improving skin texture. Niacinamide helps reduce pigmentation for both brands.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito are a Superior fit for dry skin on Lovi. Purito tends to be more hydrating and moisturizing, while Some By Mi helps improve skin texture.

Some By Mi or Purito: which moisturizer is better?

Purito tends to do better for moisturizers because reviewers mostly mention them as lightweight, soothing, and calming, whereas Some By Mi moisturizers are sometimes noted for insufficient moisture. Both brands feature fragrance-free moisturizer formulas.

Which is more affordable, Some By Mi or Purito?

The page does not provide pricing information or cost comparisons, so it is not possible to determine whether Some By Mi or Purito is more affordable.

Some By Mi or Purito for oily skin?

Purito is a better choice for oily skin, where Lovi rates its routine as Superior compared to Some By Mi at High. Reviewers note that Purito provides lighter and more fast-absorbing moisturizers.

Some By Mi or Purito: which sunscreen is better?

Purito stands out with its Daily Soft Touch Sunscreen, which achieves a superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, acne-prone skin, and mature skin. Meanwhile, Some By Mi offers the V10 Hyal Air Fit Sunscreen, which holds a high Lovi fit across all skin types.

Some By Mi or Purito for sensitive skin?

Both Some By Mi and Purito have a Superior Lovi fit level for sensitive skin, making them equally well suited for this skin type. Purito is frequently praised in reviews for its gentle formulations and soothing moisturizers, while Some By Mi offers products that feature key ingredients like niacinamide to help brighten the complexion and address dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for acne-prone skin?

Purito has a Superior Lovi fit level for acne-prone skin, while Some By Mi is High, making Purito a better choice for soothing and calming acne-prone routines. Niacinamide helps reduce pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for skin with dark spots?

Both Some By Mi and Purito are rated as a Superior Lovi fit for skin with dark spots, with products on this page featuring ingredients like niacinamide that help reduce pigmentation. Purito tends to offer lighter, more soothing moisturizers, while Some By Mi focuses more on brightening complexions and improving skin texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for mature skin?

Purito is a Superior fit for mature skin, whereas Some By Mi is a High fit. Reviewers note that Purito does better with lightweight moisturizers and calming redness, while Some By Mi excels at improving skin texture.

Some By Mi or Purito for dry sensitive skin?

Both Some By Mi and Purito are a Superior Lovi fit for dry sensitive skin, offering fragrance-free routines tailored for this skin type. Purito tends to do better for lightweight hydration and soothing redness, while the products on this page from Some By Mi often focus on skin texture and brightening.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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