🇦🇺Australia

Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are prominent skincare brands offering moisturizers, cleansers, serums, and toners formulated with key ingredients like hyaluronic acid, niacinamide, and glycerin. The Korean brand fits oily acne-prone skin and dry skin best through formulations featuring heartleaf and vitamin C, while the Japanese brand suits sensitive skin and oily skin best owing to balanced preparations like the Treatment Softener and Benefiance Wrinkle Smoothing Day Cream. These distinct approaches highlight how the 2019 establishment emphasizes targeted blemish and soothing solutions, whereas the 1872 enterprise relies on nourishing and protective hydration to care for diverse complexions.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

Buy Anua routine · A$238.92 · 85% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

Anua vs Shiseido routines for oily skin

Buy Anua routine · A$330.29 · 85% fitBuy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit

Anua vs Shiseido routines for combination skin

Buy Anua routine · A$295.30 · 83% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

Anua or Shiseido: which is better?

Anua is generally better for shoppers seeking fragrance-free formulas and pore cleansing, while Shiseido offers deeper hydration and luxurious textures. For dry skin routines, the products on this page show that Anua achieves a High fit level compared to Shiseido's Average fit level.

What is the difference between Anua and Shiseido?

Anua focuses on pore cleansing and offers products on this page with no added fragrance, while Shiseido provides luxurious textures and deep hydration alongside a strong presence of fragrance in many items. Both brands achieve high routine fit levels across most skin types, though Anua rates better for dry skin.

Anua or Shiseido for dry skin?

Anua has a High fit for dry skin, while Shiseido has an Average fit for dry skin. Anua focuses on soothing ingredients like heartleaf and hyaluronic acid, and every product on the Anua page lists no fragrance.

Anua or Shiseido: which cleanser is better?

Anua is better for pore cleansing and care on the products on this page, while Shiseido provides deep-cleansing and efficient cleansers with luxurious textures. Anua also avoids the strong fragrance issues noted in Shiseido's cleansers.

Which is more affordable, Anua or Shiseido?

Anua is more affordable than Shiseido, as Shiseido reviewers frequently note a high price point while Anua products on this page are less expensive.

Which brand offers better pore cleansing and care between Anua and Shiseido?

Anua offers better pore cleansing and care than Shiseido according to the review themes on this page. Every product on the Anua page also lists no fragrance in its ingredients.

Do Anua or Shiseido products contain fragrance?

Anua products on this page list no fragrance in their ingredients, whereas 15 of the 20 Shiseido products on this page list fragrance.

Which brand performs better for deep hydration and moisture?

Shiseido performs better for deep hydration and moisture based on reviewer feedback. Every product on the Anua page lists no fragrance, whereas 15 of 20 Shiseido products contain fragrance, which may cause sensitivity.

Anua or Shiseido for oily skin?

Both Anua and Shiseido fit oily skin at a High level on this page. Anua is fragrance-free across the products on this page, whereas Shiseido features a strong fragrance in many of its items.

Anua or Shiseido: which moisturizer is better?

Both Anua and Shiseido offer great moisturizers, but Anua is better suited for dry skin with a High routine fit compared to Shiseido's Average fit. Anua's moisturizers focus on ingredients like heartleaf and hyaluronic acid, while Shiseido provides luxurious textures and deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido offer products on this page with a high fit level for sensitive skin. Anua features fragrance-free formulas, while Shiseido provides deep hydration.

Anua or Shiseido: which sunscreen is better?

Anua sunscreens offer high fit levels for almost all skin types on this page, whereas Shiseido sunscreens vary widely from Superior to Low or Caution depending on the skin type. Furthermore, every Anua product on this page lists no fragrance, while Shiseido includes several fragranced options that may cause irritation.

Anua or Shiseido for acne-prone skin?

Anua fits acne-prone skin better than Shiseido according to the products on this page, as review themes show that Shiseido is more prone to breakouts while Anua is formulated without fragrance across all products. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play