🇦🇺Australia

Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are prominent Asian skincare brands originating from Korea and Japan, respectively. The former offers thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Conversely, the latter provides sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with glycerin that suit sensitive and oily skin best. While both cater well to sensitive skin through gentle daily care, they differ in their heritage, founding eras, and specific ingredient profiles.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

Buy Beauty of Joseon routine · A$217.64 · 89% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Shiseido routines for oily skin

Buy Shiseido routine · A$737.92 · 84% fitBuy Beauty of Joseon routine · A$242.56 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Shiseido routines for combination skin

Buy Shiseido routine · A$614.44 · 81% fitBuy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Beauty of Joseon and Shiseido both fit most skin types well, but Beauty of Joseon is a better fit for dry skin, while Shiseido fits mature skin better. Beauty of Joseon offers fragrance-free formulas and gentle care, whereas Shiseido provides luxurious textures and deep hydration.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon offers fragrance-free products that reviewers find gentler and better for calming redness, while Shiseido provides luxurious textures and deeper hydration with more fragranced options. Lovi finds Beauty of Joseon has a High routine fit for dry skin, compared to an Average fit for Shiseido.

Beauty of Joseon or Shiseido for dry skin?

Beauty of Joseon is a better fit for dry skin, as Lovi rates its routine as High compared to Shiseido's Average level. Beauty of Joseon products on this page often help provide deep hydration and moisturization with ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido: which cleanser is better?

Both Beauty of Joseon and Shiseido offer effective cleansers, but Beauty of Joseon tends to be preferred for sensitive skin due to its gentler formulas, while Shiseido is often noted for deep-cleansing options. Lovi finds that the cleansers on this page generally fit sensitive and oily skin well across both brands.

Which is more affordable, Beauty of Joseon or Shiseido?

Shiseido has a high price point, making Beauty of Joseon the more affordable option.

Which brand has more products without fragrance, Beauty of Joseon or Shiseido?

Beauty of Joseon has more products without fragrance, as every product on its page lists no fragrance in its ingredients. In contrast, only 5 of the 20 products on the Shiseido page list no fragrance.

How do Beauty of Joseon and Shiseido compare regarding mature skin routines?

Beauty of Joseon has an average Lovi fit for mature skin routines, whereas Shiseido has a High fit. Shiseido features a range of specialized products designed to address signs of aging, such as the Benefiance Wrinkle Smoothing Day Cream, which has a Superior fit for mature skin.

What key ingredients do Beauty of Joseon and Shiseido share across their products?

Beauty of Joseon and Shiseido share glycerin and hyaluronic acid as key ingredients across their products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido for oily skin?

For oily skin, Lovi rates both Beauty of Joseon and Shiseido as a High fit. Reviewers note that the products on this page from Beauty of Joseon help with pore and oil control, while Shiseido offers deep-cleansing and efficient cleansers.

Beauty of Joseon or Shiseido: which moisturizer is better?

Both Beauty of Joseon and Shiseido offer moisturizers that help deliver deep hydration, but Beauty of Joseon is formulated without fragrance across the products on this page while Shiseido frequently includes it. Lovi rates Beauty of Joseon's routine fit for dry skin as High and Shiseido's routine fit as Average.

Beauty of Joseon or Shiseido for sensitive skin?

Both Beauty of Joseon and Shiseido have a High Lovi fit level for sensitive skin, but Beauty of Joseon stands out for its gentle and non-irritating formulas since every product on this page lists no fragrance.

Beauty of Joseon or Shiseido: which sunscreen is better?

Both Beauty of Joseon and Shiseido offer sunscreens on this page, but Beauty of Joseon's Relief Sun: Rice + Probiotics has a High fit across almost all skin types including dry and sensitive skin. Shiseido's Ultimate Sun Protector Lotion is rated Caution or Low for several skin types on this page.

Beauty of Joseon or Shiseido for acne-prone skin?

Both Beauty of Joseon and Shiseido provide a High routine fit for acne-prone skin. Beauty of Joseon relies on gentle formulas and key ingredients like niacinamide and ginseng across the products on this page, whereas Shiseido offers deep-cleansing options.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play