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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are renowned Asian skincare brands rooted in heritage and modern science. Beauty of Joseon is loved for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the Japanese brand is beloved for its moisturizers, cleansers, sunscreens, and serums formulated with glycerin. Both brands suit sensitive skin best, with the Korean line also excelling for dry sensitive skin and the Japanese line for mature skin. They differ in their founding eras and specific ingredient profiles, offering distinct paths to gentle daily care.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

Buy Beauty of Joseon routine · SAR 432.98 · 82% fitBuy Shiseido routine · SAR 2,211.82 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Shiseido routines for oily skin

Buy Shiseido routine · SAR 2,494.74 · 84% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Shiseido routines for combination skin

Buy Shiseido routine · SAR 2,213.02 · 84% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Both brands are great choices, but they suit different needs since Beauty of Joseon focuses on gentle, fragrance-free formulas while Shiseido emphasizes luxurious, deeply hydrating textures. For mature skin, Lovi rates Shiseido as High and Beauty of Joseon as Average.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon focuses on gentle, fragrance-free formulas with key ingredients like niacinamide and ginseng, whereas Shiseido offers luxurious textures and targeted anti-aging benefits for mature skin. Both brands provide high routine fit for most skin types, but Shiseido products more frequently include added fragrance and carry a higher price point.

Beauty of Joseon or Shiseido for dry skin?

Both brands offer a High routine fit for dry skin. Beauty of Joseon helps provide gentle, fragrance-free care with ingredients like hyaluronic acid, while Shiseido helps deliver deep hydration with luxurious textures.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido: which cleanser is better?

Both brands offer solid cleansing options, but Beauty of Joseon may be better for sensitive skin since the products on this page list no fragrance. Shiseido cleansers often feature strong fragrances, though reviewers note they provide deep-cleansing and efficient results.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is generally more affordable, while Shiseido is noted for its high price point.

Which brand offers better fragrance-free options between Beauty of Joseon and Shiseido?

Beauty of Joseon offers better fragrance-free options because every product on its page lists no fragrance in its ingredients, whereas most Shiseido products on this page include added fragrance.

How do Beauty of Joseon and Shiseido compare when it comes to mature skin?

For mature skin, Shiseido is the better fit, as Lovi rates its overall routine as High compared to Beauty of Joseon's Average. Shiseido also offers firming and line-reducing moisturizers that help address signs of aging effectively.

Which brand is better suited for addressing skin with dark spots: Beauty of Joseon or Shiseido?

Both Beauty of Joseon and Shiseido offer products that achieve a High fit level for skin with dark spots. Reviewers note that Shiseido improves radiance, while Beauty of Joseon uses key brightening ingredients like niacinamide, which helps reduce cutaneous pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido are a High fit for oily skin. Reviewers note that Beauty of Joseon helps calm redness and control oil, while Shiseido offers deep hydration and luxurious textures.

Beauty of Joseon or Shiseido: which moisturizer is better?

Both brands offer moisturizers that help deliver deep hydration, but Beauty of Joseon is particularly noted for gentle, non-irritating formulas with zero fragrance across its products, whereas Shiseido is often praised for luxurious textures and firming or line-reducing benefits. Lovi rates the routine fit for both brands as High across most skin types, though Shiseido rates higher for mature skin.

Beauty of Joseon or Shiseido for sensitive skin?

Both Beauty of Joseon and Shiseido offer a High routine fit for sensitive skin. Beauty of Joseon stands out for its fragrance-free formulas and gentle ingredients, whereas Shiseido is often noted for deep hydration and luxurious textures.

Beauty of Joseon or Shiseido: which sunscreen is better?

Both brands offer solid sunscreens on this page, but Beauty of Joseon stands out for having no fragrance across its products. Shiseido also provides sunscreens like Benefiance Wrinkle Smoothing Day Cream, which has a High Lovi fit for dry skin, though many Shiseido products on this page contain fragrance.

Beauty of Joseon or Shiseido for acne-prone skin?

Both Beauty of Joseon and Shiseido achieve a High routine fit for acne-prone skin on this page. Beauty of Joseon relies on key ingredients like niacinamide and green tea extract, which helps soothe inflammation and control oil.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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