🇪🇸Spain

Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are renowned Asian skincare brands offering thoughtful collections of moisturizers, serums, sunscreens, and cleansers. Beauty of Joseon features niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin, while Shiseido incorporates glycerin to primarily nurture sensitive and mature skin. Both brands provide gentle, effective daily care, though they differ in their specific targeted formulations and country of origin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Beauty of Joseon and Shiseido both offer great options, but Beauty of Joseon tends to be gentler with no fragrance across the products on this page, whereas Shiseido provides more luxurious textures and deep hydration.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon focuses on gentle, fragrance-free formulas that help calm redness, whereas Shiseido offers luxurious, deeply hydrating products with a higher price point. Lovi indicates that Beauty of Joseon has a High routine fit for dry skin, while Shiseido has an Average fit.

Beauty of Joseon or Shiseido for dry skin?

For dry skin, Beauty of Joseon is a better choice than Shiseido because the products on this page achieve a High routine fit compared to Shiseido's Average fit. Additionally, topical hyaluronic acid helps improve skin quality and signs of dryness.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido: which cleanser is better?

When comparing cleansers on these pages, both Beauty of Joseon and Shiseido offer solid options, but Beauty of Joseon stands out for having every cleanser listed without any fragrance in its ingredients. Reviewers note that Beauty of Joseon provides gentle, non-irritating formulas, whereas Shiseido is recognized for deep-cleansing and efficient cleansers alongside a higher price point.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is more affordable, whereas Shiseido has a high price point among the products on this page.

Between Beauty of Joseon and Shiseido, which brand is better for mature skin?

Shiseido is better for mature skin on this page, as Lovi rates its routine fit as High compared to an Average fit for Beauty of Joseon. Shiseido's products on this page are frequently noted for firming and line-reducing moisturizers.

How do Beauty of Joseon and Shiseido compare regarding fragrance in their products?

Beauty of Joseon features no fragrance in every product on this page, whereas Shiseido includes fragrance in 15 of its 20 products.

Which brand performs better for skin with dark spots, Beauty of Joseon or Shiseido?

Both Beauty of Joseon and Shiseido perform well for skin with dark spots, as the products on this page show an equal High fit level for this skin type. Niacinamide, featured in Beauty of Joseon formulations, helps reduce cutaneous pigmentation and manage skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido are a High fit for oily skin. The products on this page for both brands help provide effective options for managing oil and shine.

Beauty of Joseon or Shiseido: which moisturizer is better?

Both brands offer effective moisturizers on the products on this page, but Beauty of Joseon is a better fit for dry skin with a High routine fit compared to Shiseido's Average routine fit. Reviewers note that Beauty of Joseon provides gentle and non-irritating formulas, whereas Shiseido is often noted for firming and line-reducing moisturizers.

Beauty of Joseon or Shiseido for sensitive skin?

Both Beauty of Joseon and Shiseido are well suited for sensitive skin, with Lovi giving the products on this page a High fit level for this skin type. Reviewers note that Beauty of Joseon offers gentle, non-irritating formulas, while Shiseido is often noted for its luxurious textures.

Beauty of Joseon or Shiseido: which sunscreen is better?

Both Beauty of Joseon and Shiseido offer sunscreens on this page, but Beauty of Joseon is a better fit for dry skin, while Shiseido's Benefiance Wrinkle Smoothing Day Cream achieves a Superior fit level for mature and sensitive skin. Reviewers note that Beauty of Joseon focuses on gentle, non-irritating formulas with no added fragrance, whereas Shiseido products often feature a strong fragrance.

Beauty of Joseon or Shiseido for acne-prone skin?

Both brands feature routines that Lovi rates as a High fit for acne-prone skin. Beauty of Joseon relies on gentle, fragrance-free formulas with key ingredients like niacinamide, while Shiseido offers deep-cleansing options that may help manage excess oil.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play