Beauty of Joseon vs Estée Lauder
Beauty of Joseon and Estée Lauder are distinguished skincare brands that offer distinct approaches to daily wellness routines, with the former founded in 2016 and the latter established in 1946. Beauty of Joseon is known for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while Estée Lauder offers comprehensive moisturizers, serums, eye products, and cleansers using hyaluronic acid and glycerin. The Korean line suits dry skin and skin with dark spots best, whereas the American brand suits acne-prone skin and mature skin best. Ultimately, they differ through their foundational heritages and specific ingredient combinations tailored to unique complexion needs.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
en.wikipedia.orgelcompanies.com
This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Estée Lauder products
People Say
Deep Hydration and Moisture Often MentionedMostly Mentioned
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
- “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Unique and Pleasant Textures Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
Softening and Smoothing Skin Sometimes NotedOften Mentioned
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
- “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
- “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
- “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
Effective Makeup Removal Sometimes NotedSometimes Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
- “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
High Price Point Not notedMostly Mentioned
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Scent and Fragrance Dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
- “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
Breakouts and Skin Irritation Often MentionedSometimes Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Beauty of Joseon vs Estée Lauder routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
AED 69.04
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Ground Rice and Honey Glow Mask
Once a week
AED 56.12
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
AED 75.44
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning
AED 397.18
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
AED 605.21
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
AED 241.00
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Nutritious Melting Soft Creme/Mask
Once a week
AED 247.62
Buy Beauty of Joseon routine · AED 393.56 · 87% fit
Buy Estée Lauder routine · AED 1,653.06 · 77% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Estée Lauder routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
AED 69.04
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
AED 69.00
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
AED 75.44
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
AED 397.18
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
AED 605.21
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
AED 241.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy Beauty of Joseon routine · AED 540.92 · 81% fit
Buy Estée Lauder routine · AED 1,743.92 · 75% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Estée Lauder routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
AED 69.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
AED 69.00
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
AED 75.44
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
AED 397.18
- Moisturizer Re-Nutriv Morning · Evening · Once a week
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
AED 241.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
AED 235.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy Beauty of Joseon routine · AED 474.00 · 81% fit
Buy Estée Lauder routine · AED 1,225.96 · 75% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Estée Lauder: which is better?
Both brands are great choices depending on your specific skin goals, as Beauty of Joseon excels in gentle, non-irritating formulas and unique textures, while Estée Lauder stands out for deep hydration and softening. For mature skin, Lovi rates Estée Lauder as High and Beauty of Joseon as Average.
What is the difference between Beauty of Joseon and Estée Lauder?
Beauty of Joseon offers gentler, more non-irritating formulas with unique textures, while Estée Lauder excels in deep hydration, softening, and cleansing, and provides a High fit for mature skin compared to Beauty of Joseon's Average fit.
Beauty of Joseon or Estée Lauder for dry skin?
Both Beauty of Joseon and Estée Lauder achieve a High routine fit for dry skin. The products on this page from Beauty of Joseon feature key ingredients like hyaluronic acid and glycerin, which help provide deep hydration and moisture.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Beauty of Joseon or Estée Lauder: which cleanser is better?
Beauty of Joseon is noted for providing gentler and less irritating cleansing formulas among the products on this page, while Estée Lauder excels at delivering gentle and non-stripping cleansing.
Which is more affordable, Beauty of Joseon or Estée Lauder?
Beauty of Joseon is more affordable, whereas a high price point is commonly reported for Estée Lauder. Lovi lists a high price point as a negative review theme specifically for Beauty of Joseon, yet reviewers note high prices as a primary concern for Estée Lauder products as well.
Which brand has more fragrance issues, Beauty of Joseon or Estée Lauder?
Beauty of Joseon lists no fragrance in any of the products on this page, whereas Estée Lauder includes fragrance in 2 of its 14 products. Reviewers mention scent and fragrance issues for both brands.
Beauty of Joseon or Estée Lauder for oily skin?
Both Beauty of Joseon and Estée Lauder offer products on this page that are a High fit for oily skin. Reviewers note that both brands provide deep hydration and a lightweight feel, while Beauty of Joseon is often highlighted for its pore and oil control.
Beauty of Joseon or Estée Lauder: which moisturizer is better?
Both Beauty of Joseon and Estée Lauder offer effective moisturizers, with Beauty of Joseon performing well for dry skin and dark spots, while Estée Lauder achieves a High fit for mature skin. Reviewers note that Beauty of Joseon provides unique textures and gentle formulas, whereas Estée Lauder delivers deep hydration and smoothing benefits.
Beauty of Joseon or Estée Lauder for sensitive skin?
Both Beauty of Joseon and Estée Lauder achieve a High routine fit for sensitive skin. Beauty of Joseon stands out for formulas that are often noted as gentle and non-irritating.
Beauty of Joseon or Estée Lauder: which sunscreen is better?
Both Beauty of Joseon and Estée Lauder offer sunscreens on this page that rate High for most skin types. Lovi rates Beauty of Joseon's Relief Sun: Rice + Probiotics as High for dry skin, skin with dark spots, sensitive skin, oily acne-prone skin, dry sensitive skin, oily skin, and combination skin, and Average for acne-prone skin and mature skin. Lovi rates Estée Lauder's DayWear Moisturizer as Superior for dry sensitive skin, dry skin, sensitive skin, and mature skin, and High for combination skin, acne-prone skin, skin with dark spots, oily skin, and oily acne-prone skin.
Beauty of Joseon or Estée Lauder for acne-prone skin?
Both Beauty of Joseon and Estée Lauder are good for acne-prone skin, as Lovi rates the routine fit for this skin type as High for both brands. Beauty of Joseon uses ingredients like niacinamide and green tea extract which may help soothe the skin, while Estée Lauder offers gentle cleansers and targeted treatments.
Beauty of Joseon or Estée Lauder for mature skin?
Estée Lauder is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon which reaches an Average level. Estée Lauder's formulas excel at softening and smoothing skin as well as providing deep hydration for aging concerns.
Beauty of Joseon or Estée Lauder for skin with dark spots?
Both Beauty of Joseon and Estée Lauder are good options for skin with dark spots, as the products on this page achieve a High fit level for this concern. Niacinamide, featured in Beauty of Joseon, may help suppress pigment transfer.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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