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Beauty of Joseon vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Estée Lauder are distinguished skincare brands rooted in different eras and origins, with the former founded in Korea in 2016 and the latter established in America in 1946. Both labels offer thoughtful arrays of serums, moisturizers, and more featuring key elements like hydrating glycerin and hyaluronic acid, though they diverge in their primary focuses and ideal skin types. Beauty of Joseon best suits dry and sensitive skin with gentle daily care powered by ingredients such as niacinamide, whereas Estée Lauder primarily serves mature and sensitive skin through nourishing compositions. Ultimately, these formulations differ while each brand provides targeted options for specific concerns like acne-prone skin, dark spots, and aging.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Estée Lauder products

People Say

Beauty of JoseonEstée Lauder
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique and Pleasant Textures Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Softening and Smoothing Skin Sometimes NotedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Effective Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Estée Lauder routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs Estée Lauder routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Estée Lauder routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Estée Lauder: which is better?

Beauty of Joseon is better for dry skin and skin with dark spots, while Estée Lauder fits mature skin better. Reviewers note that Beauty of Joseon offers unique textures and gentle, non-irritating formulas, whereas Estée Lauder stands out for deep hydration and softening.

What is the difference between Beauty of Joseon and Estée Lauder?

Beauty of Joseon and Estée Lauder differ mainly in their ingredient focus, pricing, and skin type strengths, as Beauty of Joseon excels in targeting dry skin, sensitive skin, and skin with dark spots using ingredients like niacinamide and ginseng, while Estée Lauder stands out for mature skin with a higher price point. The products on this page help provide deep hydration and soothing benefits, and topical hyaluronic acid may improve skin quality and signs of aging.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Beauty of Joseon or Estée Lauder for dry skin?

Beauty of Joseon fits dry skin better, as Lovi rates its routine as High while Estée Lauder scores Average. Estée Lauder products on the page may help with deep hydration, but Beauty of Joseon relies on key ingredients like hyaluronic acid and glycerin that help support skin moisture.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Beauty of Joseon or Estée Lauder: which cleanser is better?

Beauty of Joseon does better for gentle and non-irritating formulas, while Estée Lauder does better for gentle and non-stripping cleansing. Lovi rates the Green Plum Refreshing Cleanser from Beauty of Joseon as High for dry skin and sensitive skin, and the Advanced Night Cleansing Gelie from Estie Lauder as Average for dry skin and Average for sensitive skin.

Which is more affordable, Beauty of Joseon or Estée Lauder?

Beauty of Joseon may be more affordable, as a high price point is a common drawback for Estée Lauder. Reviewers frequently mention high pricing as a negative aspect of Estée Lauder products.

Beauty of Joseon or Estée Lauder: which brand has fragrance issues?

Both Beauty of Joseon and Estée Lauder have fragrance issues mentioned by reviewers. However, Beauty of Joseon lists no fragrance in the ingredients of the products on this page, whereas some Estée Lauder products do contain fragrance.

Beauty of Joseon or Estée Lauder for oily skin?

Both Beauty of Joseon and Estée Lauder are a High fit for oily skin. Reviewers note that the products on this page offer lightweight feel and oil control.

Beauty of Joseon or Estée Lauder: which moisturizer is better?

Both brands offer moisturizers, but Beauty of Joseon has a High routine fit for dry skin while Estée Lauder has an Average fit.

Beauty of Joseon or Estée Lauder for sensitive skin?

Both Beauty of Joseon and Estée Lauder are a High fit for sensitive skin. Beauty of Joseon features gentle, non-irritating formulas with key ingredients like Niacinamide and Glycerin, while Estée Lauder offers gentle and non-drying cleansers with Hyaluronic acid and Glycerin.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Beauty of Joseon or Estée Lauder: which sunscreen is better?

When comparing the sunscreens on this page, Estée Lauder DayWear Moisturizer receives a Superior fit for dry skin, sensitive skin, and mature skin, while Beauty of Joseon Relief Sun: Rice + Probiotics achieves a High fit for those same skin types.

Beauty of Joseon or Estée Lauder for acne-prone skin?

Both Beauty of Joseon and Estée Lauder show a High routine fit for acne-prone skin on this page. Beauty of Joseon stands out for having every product list no fragrance and for using ingredients like green tea, which helps improve acne by targeting specific pathways.

The Journal of Investigative Dermatology, 2013

Beauty of Joseon or Estée Lauder for mature skin?

For mature skin, Estée Lauder works well with a High Lovi routine fit, while Beauty of Joseon has an Average routine fit on this page.

Beauty of Joseon or Estée Lauder for skin with dark spots?

Beauty of Joseon is a better fit for skin with dark spots, achieving a High routine fit compared to Estée Lauder's Average fit. The products on this page from Beauty of Joseon include key ingredients like Niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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