Anua vs Estée Lauder
Anua and Estée Lauder are distinguished skincare brands that offer comprehensive ranges of moisturizers, serums, cleansers, and other targeted treatments formulated with key ingredients like hyaluronic acid and niacinamide or glycerin. The 2019 Korean label best suits oily, acne-prone, and combination skin through soothing components like heartleaf, while the iconic American house founded in 1946 excels in nourishing acne-prone and mature complexions with trusted hydrating agents. Ultimately, the former brand leverages niacinamide to decrease hyperpigmentation and increase skin lightness, whereas the latter utilizes glycerin to significantly increase skin hydration and barrier function.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
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This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Estée Lauder products
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Heartleaf Pore Control Cleansing Oil
AED 70.99
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Heartleaf 77% Soothing Toner
AED 59.00
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Niacinamide 10% + TXA 4% Serum
AED 74.95
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PDRN Hyaluronic Acid Capsule 100 Serum
AED 94.00
- Heartleaf Quercetin Pore Deep Cleansing Foam
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Rice 70 Glow Milky Toner
AED 43.11
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PEACH 70% NIACINAMIDE SERUM
AED 55.80
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Heartleaf 77% Clear Pad
AED 35.10
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
- “watery — Estée Lauder Micro Essence Treatment Lotion”
Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
- “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
- “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
Brightening and Glow Mostly MentionedSometimes Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “gives me that glass skin look — Estée Lauder Advanced Night Repair”
Soothing and Barrier Support Often MentionedSometimes Noted
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
High Price and Value Issues Rarely NotedMostly Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Causes Breakouts and Acne Often MentionedRarely Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
- “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
- “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “didn't notice any difference — Estée Lauder Advanced Night Repair”
- “just expensive water — Estée Lauder Micro Essence Treatment Lotion”
Anua vs Estée Lauder routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
AED 57.19
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
AED 43.11
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
AED 60.85
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
AED 41.90
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
AED 70.99
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Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
AED 58.00
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Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
AED 74.95
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Enzyme Powder
Rice Enzyme Brightening Cleansing Powder
Once a week
AED 45.50
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
AED 97.63
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Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
AED 75.44
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Hydrating Toner
Micro Essence Treatment Lotion
Morning
AED 397.18
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
AED 605.21
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
AED 241.00
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
- Serum or Treatment Perfectionist Pro Evening · Once a week
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Nutritious Melting Soft Creme/Mask
Once a week
AED 247.62
Buy Anua routine · AED 550.12 · 78% fit
Buy Estée Lauder routine · AED 1,653.06 · 77% fitSee multi-brand routine · 96% fit
Anua vs Estée Lauder routines for oily skin
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
AED 45.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
AED 60.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
AED 41.90
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
AED 70.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
AED 58.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
AED 74.95
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
AED 37.75
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
AED 75.44
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
AED 397.18
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
AED 605.21
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
AED 241.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
- Serum or Treatment Perfectionist Pro Evening · Once a week
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy Anua routine · AED 389.94 · 81% fit
Buy Estée Lauder routine · AED 1,743.92 · 75% fitSee multi-brand routine · 97% fit
Anua vs Estée Lauder routines for combination skin
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
AED 43.11
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
AED 45.50
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
AED 41.90
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
AED 70.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
AED 58.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
AED 74.95
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
AED 37.75
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
AED 75.44
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
AED 397.18
- Moisturizer Re-Nutriv Morning · Evening · Once a week
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
AED 241.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
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Serum or Treatment
Advanced Night Repair
Evening · Once a week
AED 235.20
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy Anua routine · AED 372.20 · 82% fit
Buy Estée Lauder routine · AED 1,225.96 · 75% fitSee multi-brand routine · 96% fit
Questions and answers
Anua or Estée Lauder: which is better?
Both brands offer High routine fit levels across all skin types on this page. Anua may stand out more for brightening and soothing benefits with fragrance-free formulas, while Estée Lauder often appeals to users seeking deep hydration and lightweight feel.
What is the difference between Anua and Estée Lauder?
Anua specializes in brightening and soothing formulas with key ingredients like heartleaf and niacinamide, whereas Estée Lauder relies mainly on hyaluronic acid and glycerin while offering an expansive range with occasional strong fragrances. Both brands achieve High routine fit levels across all major skin types on the products on this page.
Anua or Estée Lauder for dry skin?
Both Anua and Estée Lauder have a High fit for dry skin on the products on this page. Anua helps with soothing and barrier support, while Estée Lauder offers deep hydration.
Anua or Estée Lauder: which cleanser is better?
Both Anua and Estée Lauder offer cleansers with high fit levels for various skin types, such as the Anua Heartleaf Quercetin Pore Deep Cleansing Foam and the Estée Lauder Advanced Night Cleansing Gelée. Reviewers mention that Estée Lauder products are known for gentle and non-drying cleansers, while Anua cleansers help with soothing and barrier support.
Which is more affordable, Anua or Estée Lauder?
Anua is more affordable, whereas Estée Lauder's products on this page often receive reviewer mentions for a high price point.
Which brand performs better for brightening and glow, Anua or Estée Lauder?
Anua performs better for brightening and glow among the products on this page. Ingredients like niacinamide help reduce pigmentation.
How do the fragrance ingredients and options compare between Anua and Estée Lauder products?
Anua products on this page list no fragrance in their ingredients, whereas 2 of 14 Estée Lauder products list fragrance. Reviewers note that strong fragrance is sometimes found in Estée Lauder products.
Which brand offers better soothing and barrier support according to reviewer themes?
Anua offers better soothing and barrier support across the products on this page according to reviewer themes.
Anua or Estée Lauder for oily skin?
Both Anua and Estée Lauder achieve a High routine fit for oily skin. The products on this page from both brands offer effective cleansing and balancing options to help manage excess oil without causing dryness.
Anua or Estée Lauder: which sunscreen is better?
Both brands offer sunscreens on this page with High or Superior fit levels across most skin types, making them equally good options depending on your preference. Anua features the Heartleaf Silky Moisture Sun Cream which is completely fragrance-free, whereas Estée Lauder includes the DayWear Moisturizer which lists fragrance in its ingredients.
Anua or Estée Lauder for sensitive skin?
Both Anua and Estée Lauder have a High routine fit for sensitive skin among the products on this page, and every Anua product lists no fragrance. Estée Lauder also offers gentle, non-drying cleansers, though a few products on its page may feature fragrance.
Anua or Estée Lauder for acne-prone skin?
Both Anua and Estée Lauder have a High routine fit for acne-prone skin on the products on this page. Reviewers note that Anua is better for brightening and soothing, while Estée Lauder offers gentle, non-drying cleansers.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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