Beauty of Joseon vs Estée Lauder
Beauty of Joseon and Estée Lauder are renowned skincare brands offering thoughtfully formulated daily essentials for diverse complexions. The Korean line, established in 2016, features gentle serums, moisturizers, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Conversely, the American house, founded in 1946, provides comprehensive moisturizers, serums, and cleansers highlighting hyaluronic acid and glycerin tailored primarily for acne-prone and mature skin. While both utilize hydrating glycerin and barrier-supporting ingredients, the former emphasizes traditional botanical fusions for soothing care, whereas the latter delivers advanced targeted treatments.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
en.wikipedia.orgelcompanies.com
This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Estée Lauder products
People Say
Deep Hydration and Moisture Often MentionedMostly Mentioned
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
- “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Unique and Pleasant Textures Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
Softening and Smoothing Skin Sometimes NotedOften Mentioned
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
- “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
- “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
- “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
Effective Makeup Removal Sometimes NotedSometimes Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
- “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
High Price Point Not notedMostly Mentioned
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Scent and Fragrance Dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
- “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
Breakouts and Skin Irritation Often MentionedSometimes Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Beauty of Joseon vs Estée Lauder routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
-
Hydrating Toner
Ginseng Essence Water
Morning
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
-
SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
£12.74
-
Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
£4.26
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
£10.80
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning
£42.00
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
£58.80
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
£20.50
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Nourishing Mask
Nutritious Melting Soft Creme/Mask
Once a week
£28.90
Buy Beauty of Joseon routine · £76.43 · 87% fit
Buy Estée Lauder routine · £132.10 · 74% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Estée Lauder routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
-
SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
£12.74
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
£15.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
£12.73
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
£10.80
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
£42.00
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
£58.80
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
£20.50
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy Beauty of Joseon routine · £119.89 · 80% fit
Buy Estée Lauder routine · £242.09 · 75% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Estée Lauder routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
£16.15
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
£11.63
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
£11.20
-
SPF
Relief Sun: Rice + Probiotics
Morning
£11.15
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
£13.20
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
£15.99
-
Serum or Treatment
Glow Serum
Evening · Once a week
£20.93
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
£12.73
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
£10.80
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
£42.00
- Moisturizer Re-Nutriv Morning · Evening · Once a week
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
£20.50
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
£62.30
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Beauty of Joseon routine · £107.15 · 81% fit
Buy Estée Lauder routine · £204.59 · 75% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Estée Lauder: which is better?
Beauty of Joseon is better for gentle, fragrance-free care, while Estée Lauder excels in deep hydration and anti-aging benefits for mature skin. The products on this page from Beauty of Joseon are fragrance-free, whereas some Estée Lauder items may contain added scent.
What is the difference between Beauty of Joseon and Estée Lauder?
Beauty of Joseon generally suits dry and sensitive skin with gentle, fragrance-free formulas, while Estée Lauder often targets mature and acne-prone skin with deeper hydration and smoothing effects. Both brands offer solid routines for oily and combination skin types.
Beauty of Joseon or Estée Lauder for dry skin?
Beauty of Joseon is a better fit for dry skin, achieving a High routine fit compared to Estée Lauder's Average level. The products on this page for Beauty of Joseon provide deep hydration and moisturization using key ingredients like glycerin and hyaluronic acid, which helps improve skin quality and hydration.
Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015
Beauty of Joseon or Estée Lauder: which cleanser is better?
Beauty of Joseon is better for gentle, non-irritating cleansing formulas, while Estée Lauder does better for gentle and non-stripping cleansing.
Which is more affordable, Beauty of Joseon or Estée Lauder?
Beauty of Joseon is more affordable, as Estée Lauder has a high price point.
How do Beauty of Joseon and Estée Lauder compare for mature skin?
For mature skin, Lovi finds Estee Lauder has a High routine fit while Beauty of Joseon has an Average routine fit. Estee Lauder also does better overall for softening and smoothing skin.
Which brand has a better routine fit for dry sensitive skin, Beauty of Joseon or Estée Lauder?
Beauty of Joseon and Estée Lauder have an equal routine fit for dry sensitive skin, as Lovi rates both brands as High for this skin type. Both brands feature effective hydrating ingredients like hyaluronic acid and glycerin across the products on this page.
What are the main differences in fragrance across Beauty of Joseon and Estée Lauder products?
Beauty of Joseon features no fragrance in any of the products on this page. In contrast, Estée Lauder includes fragrance in a small portion of its range, with 12 out of 14 products listing no fragrance.
Beauty of Joseon or Estée Lauder for oily skin?
Both Beauty of Joseon and Estée Lauder are a High fit for oily skin. Lovi rates the routine fit for oily skin as High for both brands.
Beauty of Joseon or Estée Lauder: which moisturizer is better?
Beauty of Joseon and Estée Lauder both offer moisturizers on this page, but they cater to different needs and skin types. For dry skin, the products on this page show that Beauty of Joseon has a High routine fit while Estée Lauder has an Average fit, though Estée Lauder tends to provide deeper hydration.
Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015
Beauty of Joseon or Estée Lauder for sensitive skin?
Both brands are a High fit for sensitive skin, but Beauty of Joseon does better for gentle and non-irritating formulas.
Beauty of Joseon or Estée Lauder: which sunscreen is better?
Beauty of Joseon offers the Relief Sun: Rice + Probiotics, and Estée Lauder offers the DayWear Moisturizer on this page, both showing High fit for dry skin. The DayWear Moisturizer holds a Superior fit for dry skin and dry sensitive skin.
Beauty of Joseon or Estée Lauder for acne-prone skin?
Both Beauty of Joseon and Estée Lauder are well suited for acne-prone skin, as Lovi rates the routine fit for both brands as High. Beauty of Joseon products on this page feature key ingredients like niacinamide, which may help control skin aging and pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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