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Beauty of Joseon vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Estée Lauder are renowned skincare brands offering thoughtfully formulated daily essentials for diverse complexions. The Korean line, established in 2016, features gentle serums, moisturizers, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Conversely, the American house, founded in 1946, provides comprehensive moisturizers, serums, and cleansers highlighting hyaluronic acid and glycerin tailored primarily for acne-prone and mature skin. While both utilize hydrating glycerin and barrier-supporting ingredients, the former emphasizes traditional botanical fusions for soothing care, whereas the latter delivers advanced targeted treatments.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Estée Lauder products

People Say

Beauty of JoseonEstée Lauder
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique and Pleasant Textures Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Softening and Smoothing Skin Sometimes NotedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Effective Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Estée Lauder routines for oily skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Estée Lauder routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Estée Lauder: which is better?

Beauty of Joseon is generally better for dry sensitive skin, offering a High routine fit compared to Estée Lauder's Average fit. For dry skin, the products on this page help deliver deep hydration, with Niacinamide helping reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Estée Lauder?

Beauty of Joseon generally offers a high routine fit for dry and dry sensitive skin, whereas Estée Lauder provides a high fit for mature skin. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Beauty of Joseon or Estée Lauder for dry skin?

Beauty of Joseon is a better choice for dry skin because Lovi rates its routine fit as High, whereas Estée Lauder only reaches an Average fit. Beauty of Joseon also features deep hydration and moisturization as a frequently mentioned benefit across its products.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Beauty of Joseon or Estée Lauder: which cleanser is better?

Beauty of Joseon cleansers are better for gentle and non-irritating formulas, while Estée Lauder cleansers are better for gentle and non-stripping cleansing. Reviewers often mention that Estée Lauder provides deep hydration, whereas Beauty of Joseon offers unique textures.

Which is more affordable, Beauty of Joseon or Estée Lauder?

Beauty of Joseon is more affordable than Estee Lauder, as Estee Lauder is frequently noted by reviewers for its high price point.

Beauty of Joseon or Estée Lauder: which brand has fragrance in its products?

Beauty of Joseon lists no fragrance in the ingredients for any of the products on this page, whereas Estée Lauder includes fragrance in two of its products, the DayWear Moisturizer and the Soft Clean Moisture Rich Foaming Cleanser.

Beauty of Joseon or Estée Lauder for oily skin?

Both Beauty of Joseon and Estée Lauder are a High fit for oily skin. Reviewers note that Beauty of Joseon offers unique and pleasant textures with oil control, while Estée Lauder provides a lightweight feel.

Beauty of Joseon or Estée Lauder: which moisturizer is better?

Beauty of Joseon is better for dry skin and dry sensitive skin, where its moisturizers achieve a High fit with Lovi, compared to Estée Lauder's average fit for those skin types.

Beauty of Joseon or Estée Lauder for sensitive skin?

Beauty of Joseon and Estée Lauder both have a High routine fit for sensitive skin. Beauty of Joseon stands out with gentler and non-irritating formulas, while Estée Lauder offers deep hydration.

Beauty of Joseon or Estée Lauder: which sunscreen is better?

Both brands offer sunscreens with High Lovi fit levels for many skin types, though Beauty of Joseon's Relief Sun: Rice + Probiotics contains rice bran oil, which helps nourish the skin.

Journal of Nanobiotechnology, 2011

Beauty of Joseon or Estée Lauder for acne-prone skin?

Both brands are a High fit for acne-prone skin. Beauty of Joseon helps with its gentle formulas and key ingredients like niacinamide and green tea extract, which may help manage skin issues.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Estée Lauder for mature skin?

Estée Lauder is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon which reaches an Average fit level. Estée Lauder provides deep hydration and smoothing effects that help improve the appearance of aging skin.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Beauty of Joseon or Estée Lauder for dry sensitive skin?

Beauty of Joseon is a better choice for dry sensitive skin because Lovi rates its routine as High, whereas Estée Lauder's routine is rated as Average. Hyaluronic acid helps provide deep hydration for dry skin.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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