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Beauty of Joseon vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Estée Lauder are distinguished skincare brands rooted in different eras and origins, with the former founded in Korea in 2016 and the latter established in America in 1946. Both labels offer thoughtful arrays of serums, moisturizers, and more featuring key elements like hydrating glycerin and hyaluronic acid, though they diverge in their primary focuses and ideal skin types. Beauty of Joseon best suits dry and sensitive skin with gentle daily care powered by ingredients such as niacinamide, whereas Estée Lauder primarily serves mature and sensitive skin through nourishing compositions. Ultimately, these formulations differ while each brand provides targeted options for specific concerns like acne-prone skin, dark spots, and aging.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Estée Lauder products

People Say

Beauty of JoseonEstée Lauder
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique and Pleasant Textures Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Softening and Smoothing Skin Sometimes NotedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Effective Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Estée Lauder routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Estée Lauder routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Estée Lauder: which is better?

Beauty of Joseon is better for dry, combination, skin with dark spots, and dry sensitive skin, where Lovi fit is High, while Estée Lauder is better for mature skin, where Lovi fit is also High. Both brands achieve a High Lovi fit for oily skin, sensitive skin, acne-prone skin, and oily acne-prone skin. Hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022

What is the difference between Beauty of Joseon and Estée Lauder?

Beauty of Joseon fits dry skin better with a High routine fit, whereas Estée Lauder achieves an Average routine fit for dry skin. Furthermore, Beauty of Joseon focuses more on ingredients like niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Estée Lauder for dry skin?

Beauty of Joseon is a better fit for dry skin, as the products on this page achieve a High routine fit compared to an Average fit for Estée Lauder. Both brands feature key hydrating ingredients like hyaluronic acid and glycerin to support skin health.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Estée Lauder: which cleanser is better?

Beauty of Joseon is better for gentle and non-irritating formulas, while Estée Lauder does better with gentle and non-stripping cleansing.

Which is more affordable, Beauty of Joseon or Estée Lauder?

Beauty of Joseon has a high price point listed as a negative review theme on this page, while Estée Lauder products are known for their high price point.

How do Beauty of Joseon and Estée Lauder compare when it comes to fragrance in their products?

Beauty of Joseon lists no fragrance in any of the products on this page, whereas Estée Lauder includes fragrance in 2 of its 14 products on the page.

Which brand performs better for mature skin and skin with dark spots?

Estée Lauder performs better for mature skin with a High Lovi fit level, whereas Beauty of Joseon is better for skin with dark spots with a High Lovi fit level. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What are the key differences in their approach to makeup removal and cleansing products?

Beauty of Joseon offers cleansing balms and oils with ingredients like green plum and ginseng that provide a high fit across most skin types, whereas Estée Lauder features cleansing gels, lotions, and foaming cleansers with a focus on gentleness for sensitive skin.

Beauty of Joseon or Estée Lauder for oily skin?

Both Beauty of Joseon and Estée Lauder are a High fit for oily skin. Lovi shows that both brands offer effective routines for this skin type.

Beauty of Joseon or Estée Lauder: which moisturizer is better?

Beauty of Joseon and Estée Lauder both offer moisturizers, but Beauty of Joseon is generally better for dry, mature, and sensitive skin with a High Lovi fit. Estée Lauder products on this page often have lower fit levels for those skin types, though its Revitalizing Supreme+ is formulated for mature skin.

Beauty of Joseon or Estée Lauder for sensitive skin?

Both Beauty of Joseon and Estée Lauder are a High fit for sensitive skin. Lovi gives both brands an equal fit level for this skin type.

Beauty of Joseon or Estée Lauder: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics sunscreen, which has a High fit for dry skin, skin with dark spots, sensitive skin, oily acne-prone skin, dry sensitive skin, oily skin, and combination skin, while Estée Lauder offers the DayWear Moisturizer sunscreen, which achieves a Superior fit for dry sensitive skin, dry skin, sensitive skin, and mature skin.

Beauty of Joseon or Estée Lauder for acne-prone skin?

Both Beauty of Joseon and Estée Lauder are a High fit for acne-prone skin. Reviewers note that Beauty of Joseon offers gentle and non-irritating formulas, while Estée Lauder provides gentle and non-drying cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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