Beauty of Joseon vs Estée Lauder
Beauty of Joseon and Estée Lauder are distinguished skincare brands that cater to distinct complexions through specialized formulations. The Korean house, established in 2016, features gentle serums, masks, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid to best comfort sensitive and dry sensitive skin. Meanwhile, the American namesake, founded in 1946, offers comprehensive moisturizers, cleansers, and serums utilizing hyaluronic acid and glycerin to ideally support acne-prone and mature skin. While both brands harness hydrating ingredients to improve skin barrier function and hydration, they differ in their heritage, specific hero products, and targeted skin types.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
en.wikipedia.orgelcompanies.com
This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Estée Lauder products
People Say
Deep Hydration and Moisture Often MentionedMostly Mentioned
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
- “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Unique and Pleasant Textures Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
Softening and Smoothing Skin Sometimes NotedOften Mentioned
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
- “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
- “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
- “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
Effective Makeup Removal Sometimes NotedSometimes Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
- “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
High Price Point Not notedMostly Mentioned
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Scent and Fragrance Dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
- “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
Breakouts and Skin Irritation Often MentionedSometimes Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Beauty of Joseon vs Estée Lauder routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
SAR 14.55
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
SAR 232.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning
SAR 244.35
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
SAR 770.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
SAR 439.00
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Nutritious Melting Soft Creme/Mask
Once a week
SAR 297.00
Buy Beauty of Joseon routine · SAR 432.98 · 82% fit
Buy Estée Lauder routine · SAR 2,185.29 · 77% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Estée Lauder routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
SAR 232.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
SAR 244.35
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
SAR 770.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
SAR 439.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
Buy Beauty of Joseon routine · SAR 484.14 · 80% fit
Buy Estée Lauder routine · SAR 2,358.15 · 75% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Estée Lauder routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
SAR 18.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
SAR 232.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
SAR 244.35
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
SAR 770.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
SAR 439.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
SAR 259.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
Buy Beauty of Joseon routine · SAR 470.18 · 81% fit
Buy Estée Lauder routine · SAR 2,335.63 · 77% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Estée Lauder: which is better?
Beauty of Joseon and Estée Lauder are both great choices, as they offer an equal fit level for most skin types on the products on this page. Beauty of Joseon helps provide gentler, non-irritating formulas and unique textures, while Estée Lauder helps deliver deep hydration and a smoother skin texture.
What is the difference between Beauty of Joseon and Estée Lauder?
Beauty of Joseon and Estée Lauder both offer products on this page that help with hydration, but Beauty of Joseon is known for its gentle, fragrance-free formulas and unique textures, whereas Estée Lauder stands out for smoothing skin and providing deep moisture.
Beauty of Joseon or Estée Lauder for dry skin?
Both Beauty of Joseon and Estée Lauder achieve a High routine fit for dry skin on this page. Topical hyaluronic acid, present in both brands, helps improve skin quality and signs of aging.
Beauty of Joseon or Estée Lauder: which cleanser is better?
Both Beauty of Joseon and Estée Lauder offer cleansers that fit a high routine level for various skin types. Estée Lauder is noted for providing gentle and non-stripping cleansing, while Beauty of Joseon is known for gentle and non-irritating formulas.
Which is more affordable, Beauty of Joseon or Estée Lauder?
Beauty of Joseon is more affordable, whereas high price point is a frequently noted drawback for Estée Lauder among the products on this page.
Beauty of Joseon or Estée Lauder for dark spots?
Beauty of Joseon is a better fit for skin with dark spots, achieving a High routine fit compared to Estée Lauder's Average rating. The products on this page for Beauty of Joseon frequently feature niacinamide, which helps reduce cutaneous pigmentation.
Which brand has a stronger fragrance issue, Beauty of Joseon or Estée Lauder?
Both brands are equal regarding fragrance issues, as scent and fragrance dislikes are noted similarly for the products on this page. Beauty of Joseon lists no fragrance in its ingredients across all its products, while Estée Lauder includes fragrance in 2 of its 14 products on this page.
Beauty of Joseon or Estée Lauder for oily skin?
Both Beauty of Joseon and Estée Lauder offer products on this page that are a High fit for oily skin. Both brands also provide an equal routine fit for oily skin.
Beauty of Joseon or Estée Lauder: which moisturizer is better?
Both Beauty of Joseon and Estée Lauder offer moisturizers with a High routine fit for dry skin, while Beauty of Joseon has a High fit for skin with dark spots and Estée Lauder has a High fit for mature skin. Estée Lauder tends to do better for deep hydration and moisture, whereas Beauty of Joseon is noted for its gentle and non-irritating formulas.
Beauty of Joseon or Estée Lauder for sensitive skin?
Both Beauty of Joseon and Estée Lauder achieve a High routine fit for sensitive skin. Beauty of Joseon is noted for providing gentle and non-irritating formulas across the products on this page, while Estée Lauder offers deep hydration.
Beauty of Joseon or Estée Lauder: which sunscreen is better?
Beauty of Joseon and Estée Lauder both offer sunscreens with a high Lovi fit for dry skin, sensitive skin, and oily skin on the products on this page. Estée Lauder's DayWear Moisturizer provides a superior Lovi fit for dry skin and sensitive skin.
Beauty of Joseon or Estée Lauder for acne-prone skin?
Both Beauty of Joseon and Estée Lauder are well-suited for acne-prone skin, as Lovi rates the routine fit for both brands as High. Beauty of Joseon products on this page often feature soothing ingredients like green tea extract, which may help improve acne.
Beauty of Joseon or Estée Lauder for mature skin?
Estée Lauder fits mature skin better than Beauty of Joseon, as Lovi rates Estée Lauder High for mature skin compared to Beauty of Joseon which rates Average.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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