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Beauty of Joseon vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Estée Lauder are skincare brands offering thoughtfully formulated serums, moisturizers, and more. The Korean line blends niacinamide, glycerin, and hyaluronic acid to suit sensitive skin and dark spots best, whereas the American house relies on hyaluronic acid and glycerin for acne-prone and mature complexions. While both brands harness hydrating ingredients to improve barrier function and support youthful skin, they differ in heritage, foundational extracts, and their specific focal points for delicate versus resilient skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Estée Lauder products

People Say

Beauty of JoseonEstée Lauder
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique and Pleasant Textures Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Softening and Smoothing Skin Sometimes NotedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Effective Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Estée Lauder routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Estée Lauder routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or Estée Lauder: which is better?

Both brands are great choices depending on your specific skincare goals, with Beauty of Joseon better for sensitive skin and dark spots, while Estée Lauder excels for mature skin. Reviewers note that Beauty of Joseon offers unique textures and gentle formulas, whereas Estée Lauder provides deep hydration and smoothing benefits.

What is the difference between Beauty of Joseon and Estée Lauder?

Beauty of Joseon and Estée Lauder both offer high routine fits for dry, sensitive, acne-prone, and oily acne-prone skin, but Beauty of Joseon has a High fit for oily skin and skin with dark spots where Estée Lauder has an Average fit, while Estée Lauder has a High fit for mature skin where Beauty of Joseon has an Average fit. The products on this page for Beauty of Joseon feature key ingredients like niacinamide and ginseng with no fragrance listed across all items, whereas Estée Lauder relies heavily on hyaluronic acid and glycerin with some products containing fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Estée Lauder for dry skin?

Both brands offer a High routine fit for dry skin, with Beauty of Joseon performing well on gentle, non-irritating formulas and Estée Lauder excelling in deep hydration and moisture. The products on this page from both lines utilize key hydrating ingredients like hyaluronic acid and glycerin to support skin quality.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Estée Lauder: which cleanser is better?

Beauty of Joseon and Estée Lauder both offer quality cleansers, but Beauty of Joseon is better for those seeking gentle, non-irritating formulas, while Estée Lauder excels in gentle and non-stripping cleansing. Reviewers note that the products on this page for Beauty of Joseon provide unique textures, whereas Estée Lauder delivers deep hydration and moisture.

Which is more affordable, Beauty of Joseon or Estée Lauder?

Beauty of Joseon is more affordable, whereas a high price point is mostly mentioned as a downside for Estée Lauder on the products on this page.

Beauty of Joseon or Estée Lauder: which brand has fragrance-free products?

Beauty of Joseon has fragrance-free products, as every product on its page lists no fragrance in its ingredients. Estée Lauder also has fragrance-free options, though 2 of 14 products on its page list fragrance.

Beauty of Joseon or Estée Lauder for oily skin?

Beauty of Joseon is a better fit for oily skin, as Lovi rates its routine as High compared to an Average fit for Estée Lauder. The products on this page help control oil and provide lightweight hydration.

Beauty of Joseon or Estée Lauder: which moisturizer is better?

Beauty of Joseon and Estée Lauder both offer moisturizers on this page, but Beauty of Joseon is rated Higher for dry skin, dry sensitive skin, and skin with dark spots, while Estée Lauder fits mature skin better.

Beauty of Joseon or Estée Lauder for sensitive skin?

Both Beauty of Joseon and Estée Lauder are a High fit for sensitive skin. Beauty of Joseon is noted for gentle, non-irritating formulas and lists no fragrance across the products on this page, while Estée Lauder offers deep hydration.

Beauty of Joseon or Estée Lauder: which sunscreen is better?

Beauty of Joseon and Estée Lauder both offer sunscreens with a High Lovi fit level for dry skin, sensitive skin, and skin with dark spots on this page. Estée Lauder's DayWear Moisturizer provides a Superior fit level for dry and sensitive skin, whereas Beauty of Joseon's Relief Sun: Rice + Probiotics lists no fragrance in its ingredients.

Beauty of Joseon or Estée Lauder for acne-prone skin?

Both Beauty of Joseon and Estée Lauder achieve a High Lovi fit for acne-prone skin with the products on this page. Estée Lauder often provides deep hydration and gentle cleansers, while Beauty of Joseon helps with soothing and non-irritating formulas.

Beauty of Joseon or Estée Lauder for mature skin?

For mature skin, Estée Lauder provides a better overall routine fit than Beauty of Joseon. Lovi rates Estée Lauder High for mature skin, while Beauty of Joseon has an Average fit level for that skin type on this page.

Beauty of Joseon or Estée Lauder for skin with dark spots?

Beauty of Joseon is a better fit for skin with dark spots, achieving a High overall routine fit compared to Estée Lauder's Average fit. Niacinamide, a key ingredient across Beauty of Joseon products, helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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