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Beauty of Joseon vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Estée Lauder are renowned skincare brands offering thoughtfully formulated daily essentials for diverse complexions. The Korean line, established in 2016, features gentle serums, moisturizers, and sunscreens powered by niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Conversely, the American house, founded in 1946, provides comprehensive moisturizers, serums, and cleansers highlighting hyaluronic acid and glycerin tailored primarily for acne-prone and mature skin. While both utilize hydrating glycerin and barrier-supporting ingredients, the former emphasizes traditional botanical fusions for soothing care, whereas the latter delivers advanced targeted treatments.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Estée Lauder products

People Say

Beauty of JoseonEstée Lauder
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique and Pleasant Textures Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Softening and Smoothing Skin Sometimes NotedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Effective Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Estée Lauder routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Estée Lauder routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Estée Lauder routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Estée Lauder: which is better?

Beauty of Joseon and Estée Lauder both offer strong options, but Beauty of Joseon is a better fit for dry skin, sensitive skin, and skin with dark spots, while Estée Lauder performs better for mature skin. Beauty of Joseon features completely fragrance-free products on this page and is often noted for gentle formulas, whereas Estée Lauder stands out for deep hydration and smoother textures.

What is the difference between Beauty of Joseon and Estée Lauder?

Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots best, whereas Estée Lauder fits acne-prone skin, mature skin, and sensitive skin best. The products on this page for Beauty of Joseon list no fragrance, while two Estée Lauder products include fragrance. Niacinamide helps reduce skin pigmentation, and hyaluronic acid helps improve skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Estée Lauder for dry skin?

Beauty of Joseon is the better fit for dry skin, where Lovi rates its routine fit as High compared to Estée Lauder's Average level. Hyaluronic acid is a key ingredient across the products on this page that helps with skin hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or Estée Lauder: which cleanser is better?

Beauty of Joseon and Estée Lauder both offer well-liked cleansers, but Beauty of Joseon is a better fit for shoppers looking for gentle, non-irritating formulas and fragrance-free options across the products on this page. Estée Lauder cleansers are also noted for being gentle and non-drying, but they come at a higher price point.

Which is more affordable, Beauty of Joseon or Estée Lauder?

Beauty of Joseon is more affordable, as high price point is a commonly noted downside for Estée Lauder while Beauty of Joseon is cited for doing better on price.

How do the key ingredients and fragrance profiles compare between Beauty of Joseon and Estée Lauder?

Beauty of Joseon features niacinamide, glycerin, hyaluronic acid, and ginseng as key ingredients across its products on this page, while Estée Lauder highlights hyaluronic acid and glycerin. Both brands offer high fragrance-free options, as every Beauty of Joseon product lists no fragrance, compared to twelve out of fourteen Estée Lauder products.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand performs better for mature skin and skin with dark spots?

Estée Lauder performs better for mature skin with a High Lovi routine fit, whereas Beauty of Joseon performs better for skin with dark spots with a High Lovi routine fit. Niacinamide in Beauty of Joseon helps reduce cutaneous pigmentation and suppress melanosome transfer, while hyaluronic acid in both brands helps improve skin quality and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What are the main differences in review sentiments regarding hydration and price point between Beauty of Joseon and Estée Lauder?

Estée Lauder does better for deep hydration and moisture, while Beauty of Joseon is noted for having a lower price point.

Beauty of Joseon or Estée Lauder for oily skin?

For oily skin, both Beauty of Joseon and Esté Lauder have a High routine fit on this page, though they differ in review feedback. Reviewers mention that Beauty of Joseon provides pore and oil control, while Esté Lauder is noted for deep hydration and a lightweight feel.

Beauty of Joseon or Estée Lauder: which moisturizer is better?

Beauty of Joseon and Estée Lauder both offer moisturizers on this page, but Beauty of Joseon is rated High for dry skin while Estée Lauder's Re-Nutriv is rated Low for dry skin. Beauty of Joseon also lists no fragrance across its products, whereas Estée Lauder includes fragrance in some items.

Beauty of Joseon or Estée Lauder for sensitive skin?

Both brands achieve a High Lovi fit for sensitive skin, but Beauty of Joseon does better for a gentle and non-irritating formula.

Beauty of Joseon or Estée Lauder: which sunscreen is better?

Both Beauty of Joseon and Estée Lauder offer sunscreens on this page with High Lovi fit levels for dry, sensitive, and combination skin types. Beauty of Joseon Relief Sun: Rice + Probiotics and Estée Lauder DayWear Moisturizer provide broad options, though Estée Lauder also achieves a Superior fit specifically for dry sensitive and mature skin.

Beauty of Joseon or Estée Lauder for acne-prone skin?

Both brands fit acne-prone skin well with an equal Lovi routine fit of High. Beauty of Joseon helps reduce skin pigmentation with niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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