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Beauty of Joseon vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Estée Lauder are two distinct skincare lines offering targeted daily care through thoughtful formulations. The former is loved for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Meanwhile, the latter is beloved for a comprehensive range of moisturizers, serums, eye products, and cleansers formulated with hyaluronic acid and glycerin, which suit mature and oily acne-prone skin best. While both brands rely on hydrating and barrier-strengthening ingredients, they differ significantly in their founding heritage and their tailored approaches to specific skin concerns.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Estée Lauder products

People Say

Beauty of JoseonEstée Lauder
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique and Pleasant Textures Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Softening and Smoothing Skin Sometimes NotedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Effective Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Estée Lauder routines for dry skin

Buy Beauty of Joseon routine · S$57.44 · 87% fitBuy Estée Lauder routine · S$189.84 · 85% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Estée Lauder routines for oily skin

Buy Estée Lauder routine · S$423.46 · 79% fitBuy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Estée Lauder routines for combination skin

Buy Estée Lauder routine · S$319.36 · 82% fitBuy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Estée Lauder: which is better?

Beauty of Joseon and Estée Lauder both offer great products, but Beauty of Joseon is generally better for those seeking gentle, fragrance-free formulas, while Estée Lauder excels in deep hydration and anti-aging care for mature skin.

What is the difference between Beauty of Joseon and Estée Lauder?

Beauty of Joseon offers gentler, fragrance-free formulas with unique textures that fit best on dry skin, sensitive skin, and skin with dark spots, while Estée Lauder excels in deep hydration and smoothing for mature skin and oily acne-prone skin. Estée Lauder's products on this page have a higher price point.

Beauty of Joseon or Estée Lauder for dry skin?

Both Beauty of Joseon and Estée Lauder achieve a High routine fit for dry skin. Beauty of Joseon stands out for having every product on this page formulated without fragrance, whereas Estée Lauder mentions a high price point as a common drawback among reviewers.

Beauty of Joseon or Estée Lauder: which cleanser is better?

Both Beauty of Joseon and Estée Lauder offer cleansers with high fit levels for various skin types, but Estée Lauder is noted for providing gentler and non-stripping cleansing. Reviewers often mention that Estée Lauder cleansers feel gentle and non-drying, whereas Beauty of Joseon products on this page feature fragrance-free formulas.

Which is more affordable, Beauty of Joseon or Estée Lauder?

Beauty of Joseon is more affordable, as high price point is a commonly noted downside for Estée Lauder. Meanwhile, Beauty of Joseon is cited on the page as having high price point concerns.

Which brand has a better fragrance profile, Beauty of Joseon or Estée Lauder?

Beauty of Joseon has a better fragrance profile because every product on its page lists no fragrance in its ingredients, whereas Estée Lauder has products with added fragrance.

Beauty of Joseon or Estée Lauder: which serum is better for dark spots?

For dark spots, Beauty of Joseon is better, as its Light On Serum: Centella + Vita C achieves a Superior Lovi fit level for this concern compared to the Estée Lauder serums on this page. Niacinamide, a key ingredient found across the products on this page, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Estée Lauder for oily skin?

Both Beauty of Joseon and Estée Lauder offer products on this page that are a High fit for oily skin. Reviewers note that both brands help provide lightweight hydration and oil control, while Beauty of Joseon products on this page contain no fragrance.

Beauty of Joseon or Estée Lauder: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon and Estée Lauder both offer products with High routines for dry skin, though Beauty of Joseon is frequently noted for unique textures and gentle, non-irritating formulas, while Estée Lauder excels in deep hydration and softening.

Beauty of Joseon or Estée Lauder for sensitive skin?

Both Beauty of Joseon and Estée Lauder achieve a High Lovi fit level for sensitive skin. Beauty of Joseon stands out for its gentle and non-irritating formulas, while every product on its page lists no fragrance.

Beauty of Joseon or Estée Lauder: which sunscreen is better?

Beauty of Joseon offers Relief Sun: Rice + Probiotics, which has a High fit level for dry skin, skin with dark spots, sensitive skin, oily acne-prone skin, dry sensitive skin, oily skin, and combination skin. Estée Lauder features DayWear Moisturizer, which has a Superior fit level for dry sensitive skin, dry skin, sensitive skin, and mature skin, and a High fit level for combination skin, acne-prone skin, skin with dark spots, oily skin, and oily acne-prone skin.

Beauty of Joseon or Estée Lauder for acne-prone skin?

Both Beauty of Joseon and Estée Lauder achieve a High routine fit for acne-prone skin on Lovi. Reviewers note that Beauty of Joseon provides gentle, non-irritating formulas, while Estée Lauder offers deep hydration.

Beauty of Joseon or Estée Lauder for mature skin?

Estée Lauder fits mature skin better than Beauty of Joseon. Lovi rates Estée Lauder as having a High routine fit for mature skin, whereas Beauty of Joseon has an Average fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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