Beauty of Joseon vs Estée Lauder
Beauty of Joseon and Estée Lauder are distinguished skincare brands that offer thoughtful serums, moisturizers, masks, sunscreens, eye products, and cleansers. Beauty of Joseon features star ingredients like niacinamide, glycerin, and hyaluronic acid, while the American brand thoughtfully incorporates hyaluronic acid and glycerin. Both brands suit dry skin and dry sensitive skin best, offering gentle yet effective daily care or nourishing formulations. They differ in their founding history and specific targeted options, as the Korean brand was founded in 2016 and offers standouts like the Ground Rice and Honey Glow Mask, whereas the older brand was founded in 1946 and provides options such as the Micro Essence Treatment Lotion.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
en.wikipedia.orgelcompanies.com
This page compares some of the most popular Beauty of Joseon and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Estée Lauder products
People Say
Deep Hydration and Moisture Often MentionedMostly Mentioned
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
- “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Unique and Pleasant Textures Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
Softening and Smoothing Skin Sometimes NotedOften Mentioned
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
- “skin feels smooth — Estée Lauder Advanced Night Cleansing Gelée”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Gentle and Non-Stripping Cleansing Sometimes NotedOften Mentioned
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
- “Doesn't strip my skin — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
- “Leaves skin feeling soft and smooth — Estée Lauder Take It Away Makeup Remover Lotion”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
Effective Makeup Removal Sometimes NotedSometimes Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
- “Melts away Double Wear foundation instantly — Estée Lauder Take It Away Makeup Remover Lotion”
High Price Point Not notedMostly Mentioned
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Scent and Fragrance Dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
- “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
Breakouts and Skin Irritation Often MentionedSometimes Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Beauty of Joseon vs Estée Lauder routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
A$31.00
-
Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
- Moisturizer Re-Nutriv Morning · Evening · Once a week
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
A$64.00
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
A$126.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy Beauty of Joseon routine · A$217.64 · 89% fit
Buy Estée Lauder routine · A$330.00 · 83% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Estée Lauder routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
- Moisturizer Re-Nutriv Morning · Evening · Once a week
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
A$64.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
A$126.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Beauty of Joseon routine · A$242.56 · 81% fit
Buy Estée Lauder routine · A$497.39 · 80% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Estée Lauder routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
A$29.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
- Moisturizer Re-Nutriv Morning · Evening · Once a week
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
A$64.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
A$126.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Beauty of Joseon routine · A$210.57 · 80% fit
Buy Estée Lauder routine · A$490.31 · 78% fitSee multi-brand routine · 95% fit
Questions and answers
Beauty of Joseon or Estée Lauder: which is better?
Both brands are great, but Beauty of Joseon is better for gentle, fragrance-free formulas and unique textures, while Estée Lauder stands out for deep hydration and smoothing mature skin. Lovi rates Beauty of Joseon with a High fit for dry and sensitive skin, and Estée Lauder with a High fit for mature skin.
What is the difference between Beauty of Joseon and Estée Lauder?
Beauty of Joseon offers fragrance-free formulas with unique textures that are well-suited for sensitive skin, whereas Estée Lauder delivers deeper hydration and a higher price point across its range of products on this page.
Beauty of Joseon or Estée Lauder for dry skin?
Both Beauty of Joseon and Estée Lauder show a High routine fit for dry skin on this page. Beauty of Joseon is noted for gentle, fragrance-free formulas, while Estée Lauder offers deep hydration and moisture.
Beauty of Joseon or Estée Lauder: which cleanser is better?
Both Beauty of Joseon and Estée Lauder offer cleansers that fit sensitive, oily, combination, and acne-prone skin at a High level, with Estée Lauder also achieving a High level for mature skin. Reviewers note that Estée Lauder provides gentle and non-stripping cleansing, while Beauty of Joseon is noted for gentle and non-irritating formulas.
Which is more affordable, Beauty of Joseon or Estée Lauder?
Beauty of Joseon is more affordable than Estee Lauder, as Estee Lauder is frequently noted by reviewers for its high price point.
Between Beauty of Joseon and Estée Lauder, which brand is better for mature skin?
For mature skin, Estée Lauder is better as Lovi rates its routine fit as High while Beauty of Joseon is rated Average.
Do Beauty of Joseon or Estée Lauder products contain fragrance?
Beauty of Joseon lists no fragrance in the ingredients for the products on this page. Estée Lauder also features no fragrance in most of its products on this page, though a couple of items list fragrance.
Which brand performs better for deep hydration and moisture, Beauty of Joseon or Estée Lauder?
Estée Lauder performs better for deep hydration and moisture according to the review themes on this page.
Beauty of Joseon or Estée Lauder for oily skin?
Both Beauty of Joseon and Estée Lauder are a good match for oily skin, as Lovi rates the routine fit for oily skin as High for each brand. Reviewers note that the products on this page for Beauty of Joseon offer pore and oil control, while Estée Lauder formulas often feel lightweight.
Beauty of Joseon or Estée Lauder: which moisturizer is better?
Both Beauty of Joseon and Estée Lauder offer effective moisturizers on the products on this page, with Beauty of Joseon leaning on gentle, fragrance-free formulas with niacinamide and glycerin, while Estée Lauder provides options like Re-Nutriv and DayWear with deep hydration benefits.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Beauty of Joseon or Estée Lauder for sensitive skin?
Both Beauty of Joseon and Estée Lauder achieve a High routine fit for sensitive skin on Lovi. Beauty of Joseon stands out for its gentle, non-irritating formulas and fragrance-free options across the products on this page.
Beauty of Joseon or Estée Lauder: which sunscreen is better?
Both brands offer solid sunscreen options on the products on this page, but Beauty of Joseon stands out for having every product list no fragrance. Shoppers looking for specific sunscreens will find products like Beauty of Joseon Relief Sun: Rice + Probiotics and Estée Lauder DayWear Moisturizer.
Beauty of Joseon or Estée Lauder for acne-prone skin?
Both Beauty of Joseon and Estée Lauder show a High routine fit for acne-prone skin on the products on this page. Beauty of Joseon helps provide gentle, fragrance-free formulas with a High fit across most products, while Estée Lauder offers deep hydration and non-drying cleansers that may suit this skin type.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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