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The Ordinary vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Purito are skincare brands founded in Canada in 2016 and Korea in 2017, respectively. The Canadian line offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting sensitive and combination skin best. Conversely, the Korean brand is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers that rely on gentle formulas to nourish dry and sensitive skin. While both care for sensitive skin, the former targets specific concerns with potent single actives like niacinamide, mandelic acid, and lactic acid, whereas the latter provides reliable daily soothing care through botanical ingredients like Centella asiatica.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular The Ordinary and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Purito products

People Say

The OrdinaryPurito
  • Lightweight absorption Sometimes NotedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Great value and pricing Mostly MentionedRarely Noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Redness reduction and soothing Rarely NotedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
  • Hydration and plumping Sometimes NotedOften Mentioned
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Gentle and non-irritating Sometimes NotedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
  • Texture smoothing and improvement Often MentionedRarely Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
    • “plump — Purito Centella Unscented Toner”
  • Sticky or tacky finish Often MentionedSometimes Noted
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
  • Makeup compatibility issues Sometimes NotedOften Mentioned
    • “Struggles to get my waterproof mascara off completely. — The Ordinary Squalane Cleanser”
    • “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
    • “Leaves white streaks at first — The Ordinary Natural Moisturizing Factors + HA”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “metallic scent — Purito Pure Vitamin C Serum”
  • Pilling and application issues Sometimes NotedRarely Noted
    • “balls up if you rub too much — Purito Oat-in Calming Gel Cream”
    • “pills under makeup — Purito Mighty Bamboo Panthenol Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs Purito routines for dry skin

Buy Purito routine · AED 465.25 · 93% fitBuy The Ordinary routine · AED 542.90 · 89% fitSee multi-brand routine · 96% fit

The Ordinary vs Purito routines for oily skin

Buy The Ordinary routine · AED 833.82 · 91% fitBuy Purito routine · AED 751.92 · 89% fitSee multi-brand routine · 97% fit

The Ordinary vs Purito routines for combination skin

Buy The Ordinary routine · AED 712.46 · 92% fitBuy Purito routine · AED 638.55 · 90% fitSee multi-brand routine · 96% fit

Questions and answers

The Ordinary or Purito: which is better?

When comparing the products on this page, both brands perform exceptionally well, but Purito stands out for sensitive or dry skin with its soothing, lightweight formulas, while The Ordinary excels in value and targeted treatments for texture and dark spots.

What is the difference between The Ordinary and Purito?

The Ordinary offers greater value and texture-smoothing benefits, whereas Purito focuses more on hydration and soothing redness. For routine fit, The Ordinary achieves a Superior level for oily skin, while Purito provides a Superior level for dry skin and acne-prone skin.

The Ordinary or Purito for dry skin?

Purito is a Superior fit for dry skin, while The Ordinary has a High fit for dry skin. Purito is often noted for being lightweight and hydrating, whereas the products on this page for The Ordinary offer great value and texture smoothing.

The Ordinary or Purito: which moisturizer is better?

Both The Ordinary and Purito offer strong moisturizer options, with Purito standing out for lightweight and soothing hydration while The Ordinary provides great value and specialized formulations like Natural Moisturizing Factors + Beta Glucan. For dry skin specifically, Lovi rates Purito as Superior and The Ordinary as High.

Which is more affordable, The Ordinary or Purito?

The Ordinary offers better value, with reviewers frequently praising its affordable and great value serums among the products on this page.

Which brand is better for texture smoothing, The Ordinary or Purito?

The Ordinary is better for texture smoothing, as the products on this page offer better texture smoothing and improvement compared to Purito.

Does Purito or The Ordinary offer better redness reduction and soothing?

Purito offers better redness reduction and soothing compared to The Ordinary.

Which brand has more lightweight absorption, The Ordinary or Purito?

Purito does better when it comes to lightweight absorption.

The Ordinary or Purito for oily skin?

For oily skin, The Ordinary has a Superior routine fit, while Purito has a High routine fit.

The Ordinary or Purito for sensitive skin?

Both The Ordinary and Purito offer a Superior fit for sensitive skin on the products on this page. The Ordinary is noted for being affordable and great value, while Purito stands out for being especially gentle and non-irritating.

The Ordinary or Purito for acne-prone skin?

Purito tends to do better for acne-prone skin, with Lovi rating its routine as Superior compared to High for The Ordinary. Reviewers often mention Purito for soothing and calming, while studies show that ingredients like niacinamide help control skin pigmentation and aging.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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