🇦🇪United Arab Emirates

MISSHA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

MISSHA is a Korean skincare brand founded in 2000 and owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

MISSHA is loved for its thoughtful range of serums, cleansers, moisturizers, sunscreens, and more, which feature carefully crafted formulas designed to support daily routines. Its products suit sensitive skin and oily skin best, offering gentle yet effective care for complex daily needs. For particular concerns, the standout products include the Vita C Plus Spot Correcting & Firming Ampoule for acne-prone skin, the Ultra Hyalon Cleansing Cream for skin with dark spots, and the Super Aqua Ultra Hyalron Cleansing Foam for mature skin. Through these refined offerings, the brand delivers reliable solutions that maintain a balanced and nourished complexion.

This page covers some of the most popular MISSHA products; for the whole MISSHA range, with a fit score for every product, use the Lovi app.

Other MISSHA products

People Say

★4.6Overall rating based on 21.1k+ reviews

Reviewers most often praise MISSHA for deep hydration, brightening effects, and effective cleansing. The most common complaints are skin irritation and a drying or stripping formula.

Highlights

  • Deep cleansing cleansers Mostly Mentioned
    • “squeaky clean feeling — Vita C Plus Clear Complexion Foaming Cleanser”
    • “removes light makeup well — Super Aqua Ultra Hyalron Cleansing Foam”
  • Fast-absorbing serums Mostly Mentioned
    • “absorbs pretty quickly — Time Revolution Night Repair Ampoule 5X”
    • “absorbs quickly without leaving skin feeling too sticky — Vita C Plus Spot Correcting & Firming Ampoule”
  • Unpleasant scent Often Mentioned
    • “smell is a bit strong — Time Revolution Night Repair Ampoule 5X”
    • “smells like perfume — All Around Safe Block Soft Finish Sun Milk”
    • “yeasty smell — Time Revolution The First Treatment Essence”
  • Can be drying Sometimes Noted
    • “clings to dry patches — All Around Safe Block Soft Finish Sun Milk”
    • “too stripping in winter — Super Aqua Ultra Hyalron Cleansing Foam”
    • “skin felt tight — Vita C Plus Clear Complexion Foaming Cleanser”

Sources: lovi.care, yesstyle.com, sokoglam.com, influenster.com, iherb.com, reddit.com, and more

Questions and answers

Is MISSHA good for oily skin?

Yes, MISSHA is a strong option for oily skin, as Lovi rates the MISSHA-focused routine Superior for this skin type. The brand offers fast-absorbing serums and deep cleansing cleansers that help keep oily skin balanced.

Is MISSHA worth it?

MISSHA is worth considering because Lovi rates it Superior for sensitive and oily skin, and the MISSHA products on this page list no fragrance. Reviewers note that its serums absorb fast, though some mention an unpleasant scent.

What are MISSHA's best products?

MISSHA's best products are the Vita C Plus Spot Correcting & Firming Ampoule and Ultra Hyalon Cleansing Cream, which Lovi rates Superior for dry skin. Lovi also rates the Vita C Plus Spot Correcting & Firming Ampoule Superior for oily skin and acne-prone skin.

Which MISSHA moisturizer is best for dry skin?

Time Revolution The First Treatment Essence is the best MISSHA moisturizer for dry skin, where Lovi rates it High.

Does MISSHA cause breakouts?

MISSHA is unlikely to cause breakouts, and Lovi rates acne-prone skin High for Time Revolution The First Treatment Essence and All Around Safe Block Soft Finish Sun Milk, and Superior for Vita C Plus Spot Correcting & Firming Ampoule. Reviewers sometimes note that the products can feel drying, while every MISSHA product on this page lists no fragrance in its ingredients.

Is MISSHA fragrance-free?

Yes, the MISSHA products on this page list no fragrance in their ingredients. Reviewers sometimes note that the products have an unpleasant scent.

What are the key ingredients in MISSHA products?

MISSHA products feature ingredients like niacinamide and vitamin C, which help brighten dark spots, along with sodium hyaluronate to keep skin hydrated. Reviewers frequently mention that the serums absorb fast, and the MISSHA products on this page list no fragrance in their ingredients.

The British Journal of Dermatology, 2002Journal of Cosmetic Dermatology, 2020

How do I build a MISSHA skincare routine?

To build a MISSHA routine for dry skin in the morning, use the Super Aqua Ultra Hyalron Cleansing Foam, Time Revolution The First Treatment Essence, and All Around Safe Block Soft Finish Sun Milk. Lovi rates the MISSHA routine High for dry skin.

Dermatologic Therapy, 2022

Where can I buy MISSHA, and how much does it cost?

MISSHA is available from stores in the United Arab Emirates. Prices on the page range from AED 35.29 to AED 119.00, with most items falling between AED 35.29 and AED 118.57.

What are good alternatives to MISSHA?

Similar brands with pages on Lovi are SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. For dry skin, SKIN1004 offers a routine with a High fit.

MISSHA vs SKIN1004: which is better?

MISSHA and SKIN1004 both fit sensitive skin best, with Lovi rating the MISSHA-focused routine Superior and the SKIN1004-focused routine Superior for it. For oily skin, combination skin, acne-prone skin, and dry skin, Lovi rates the MISSHA-focused routines as either Superior or High.

Who owns MISSHA, and where is it from?

MISSHA is a Korean brand founded in 2000, owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

Is MISSHA cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list MISSHA as cruelty-free.

Is MISSHA good for dry skin?

Yes, MISSHA is good for dry skin because its products help add moisture and soothe dryness. Lovi rates MISSHA-focused routines High for dry skin.

Dermatologic Therapy, 2022

Which MISSHA cleanser is best for oily skin?

The best cleanser for oily skin is the Super Aqua Ultra Hyalron Cleansing Foam, and the Vita C Plus Clear Complexion Foaming Cleanser is another option. Lovi rates both High for oily skin.

Is MISSHA good for sensitive skin?

Yes, MISSHA is good for sensitive skin, as Lovi rates sensitive skin Superior for MISSHA-focused routines. The MISSHA products on this page list no fragrance in their ingredients.

Which MISSHA sunscreen is best for sensitive skin?

The All Around Safe Block Soft Finish Sun Milk is the best choice for sensitive skin, as Lovi rates it High for sensitive skin. Every MISSHA product on this page lists no fragrance in its ingredients.

Is MISSHA good for acne-prone skin?

Yes, MISSHA is good for acne-prone skin because Lovi rates the brand-focused routine Superior for this skin type. The MISSHA products on this page list no fragrance, and reviewers mostly mention that the serums are fast-absorbing.

Is MISSHA good for skin with dark spots?

Yes, MISSHA is good for skin with dark spots because the MISSHA products on this page help brighten and even out skin tone. Lovi rates Time Revolution The First Treatment Essence, Time Revolution Night Repair Ampoule 5X, All Around Safe Block Soft Finish Sun Milk, Vita C Plus Spot Correcting & Firming Ampoule, Super Aqua Ultra Hyalron Cleansing Foam, and Ultra Hyalon Cleansing Cream High for skin with dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is MISSHA good for mature skin?

Yes, MISSHA is good for mature skin because its products help smooth and hydrate the skin. Lovi rates MISSHA for mature skin as High. Reviewers sometimes note that the products can be drying.

Antioxidants, 2021Dermatologic Therapy, 2022

Research behind MISSHA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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