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Purito vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and BYOMA are two thoughtful skincare lines offering gentle moisturizers, serums, toners, and cleansers for calm routines. The Korean brand relies on soothing botanicals to suit dry and sensitive skin best, whereas the British brand centers its formulas on tri-ceramide and squalane to support barrier health. While both suit sensitive complexions, Purito offers reliable daily care for specific needs like dark spots and irritation, and BYOMA focuses on science-backed barrier restoration and hydration. Choosing between them depends on whether you prefer soothing centella extracts or strengthening lipid complexes for your daily regimen.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Purito and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs BYOMA products

People Say

PuritoBYOMA
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Soothing and calming for sensitive skin Mostly MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Hydration and plumping effects Often MentionedMostly Mentioned
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Value, price and size Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Acne-safe and barrier repair Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Reduces redness — BYOMA Moisturizing Gel-Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Fragrance-free and gentle formulation Rarely NotedSometimes Noted
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “No scent — BYOMA Moisturizing Gel-Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Packaging and pump issues Rarely NotedMostly Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Insufficient moisture or hydration Often MentionedSometimes Noted
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Often MentionedOften Mentioned
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Purito vs BYOMA routines for dry skin

Buy Purito routine · AED 465.25 · 93% fitBuy BYOMA routine · AED 605.66 · 91% fitSee multi-brand routine · 96% fit

Purito vs BYOMA routines for oily skin

Buy Purito routine · AED 751.92 · 89% fitBuy BYOMA routine · AED 817.28 · 87% fitSee multi-brand routine · 97% fit

Purito vs BYOMA routines for combination skin

Buy Purito routine · AED 638.55 · 90% fitBuy BYOMA routine · AED 642.73 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or BYOMA: which is better?

Purito is better for lightweight and soothing care, achieving a Superior Lovi fit level for most skin types on the products on this page, while BYOMA excels in value, price, and size. Both brands offer an equal routine fit for dry skin at a Superior level.

What is the difference between Purito and BYOMA?

Purito offers a higher Lovi fit for combination, mature, and acne-prone skin, while BYOMA provides a wider range of barrier-repair and value-focused products on this page.

Purito or BYOMA for dry skin?

Both brands achieve a Superior Lovi fit level for dry skin on the products on this page. Reviewers note that Purito offers lightweight and non-greasy textures, while BYOMA provides strong barrier-strengthening moisturizers.

Purito or BYOMA: which moisturizer is better?

Both brands offer moisturizers that help strengthen and hydrate the skin, with Purito standing out for its lightweight, soothing formulas and BYOMA for its barrier-repairing options. Reviewers on this page note that Purito provides exceptional lightweight moisture, while BYOMA focuses on strengthening the skin barrier with ceramides.

Which is more affordable, Purito or BYOMA?

BYOMA offers better value, price, and size compared to Purito among the products on this page.

Between Purito and BYOMA, which brand performs better for combination skin?

Purito performs better for combination skin, achieving a Superior routine fit compared to BYOMA's High fit on the products on this page.

How do the country of origin and current parent companies compare for Purito and BYOMA?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group.

Which brand has more products that are completely free of fragrance according to their ingredient lists?

Purito has more products that are completely free of fragrance, as every single product on its page lists no fragrance in its ingredients, whereas BYOMA has 16 out of 17 products without fragrance.

Purito or BYOMA for oily skin?

Both brands offer a High fit for oily skin, with Purito providing lightweight moisturizers and BYOMA featuring instantly hydrating options among the products on this page.

Purito or BYOMA for sensitive skin?

Both Purito and BYOMA achieve a Lovi fit level of Superior for sensitive skin. Purito products on this page list no fragrance, while 16 of the 17 BYOMA products on this page list no fragrance.

Purito or BYOMA for acne-prone skin?

Purito is the better choice for acne-prone skin because the products on this page achieve a Superior Lovi fit level for this skin type compared to BYOMA's High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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