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Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are Korean skincare brands founded in 2016 and 2017 respectively, offering varied products like serums, cleansers, toners, and moisturizers for sensitive skin. Some By Mi relies on niacinamide, centella asiatica, and salicylic acid to address acne, dark spots, and mature skin, while Purito utilizes gentle formulas for daily soothing care and reliable nourishment. Both brands differ in their specific targeted treatments, as the former focuses on specialized active ingredients for distinct concerns, whereas the latter emphasizes gentle, calming maintenance.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

Buy Purito routine · AED 465.25 · 93% fitBuy Some By Mi routine · AED 485.71 · 87% fitSee multi-brand routine · 96% fit

Some By Mi vs Purito routines for oily skin

Buy Purito routine · AED 751.92 · 89% fitBuy Some By Mi routine · AED 714.25 · 87% fitSee multi-brand routine · 97% fit

Some By Mi vs Purito routines for combination skin

Buy Purito routine · AED 638.55 · 90% fitBuy Some By Mi routine · AED 714.25 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Some By Mi or Purito: which is better?

Purito tends to do better for lightweight hydration and soothing, while Some By Mi excels at improving skin texture and controlling acne. For dry skin specifically, Lovi rates Purito as Superior and Some By Mi as High.

What is the difference between Some By Mi and Purito?

Some By Mi is well known for clearing acne and improving texture, while Purito is often favored for lightweight hydration and soothing redness. Both brands feature fragrance-free formulations, but Purito achieves superior routine fit levels for dry and acne-prone skin types on this page.

Some By Mi or Purito for dry skin?

Purito is a better match for dry skin, as the routine fit on Lovi is Superior for Purito compared to High for Some By Mi. Reviewers also note that Purito delivers better hydration, whereas Some By Mi can sometimes cause drying or stripping effects.

Some By Mi or Purito: which moisturizer is better?

When comparing moisturizers, Purito helps provide a lighter and more soothing feel, while the products on this page for Some By Mi focus more on deep hydration and barrier repair.

Which is more affordable, Some By Mi or Purito?

This page does not contain pricing or affordability information to compare Some By Mi and Purito.

Some By Mi or Purito: which brand is better for improving skin texture versus calming redness?

Some By Mi is better for improving skin texture, whereas Purito is better for calming redness and soothing skin.

Which brand has a better routine fit for dry sensitive skin, Some By Mi or Purito?

Both Some By Mi and Purito provide a Superior routine fit for dry sensitive skin on the products on this page. Reviewers note that Purito delivers especially lightweight and calming moisturization, whereas Some By Mi offers targeted options like the Beta Panthenol Repair Cream and Snail Truecica Miracle Repair Low pH Gel Cleanser.

Some By Mi or Purito: which brand is better for clearing and controlling acne?

Some By Mi is better for clearing and controls acne due to its effective acne-clearing treatments, whereas Purito focuses more on hydration and soothing. For acne-prone skin, Lovi rates Purito as Superior and Some By Mi as High.

Some By Mi or Purito for oily skin?

For oily skin, Some By Mi achieves a High fit level and Purito also achieves a High fit level. Both brands offer fragrance-free options suitable for oily skin types, though the products on this page show that Some By Mi is noted for clearing and controlling acne while Purito is recognized for lightweight and fast-absorbing formulas.

Some By Mi or Purito: which sunscreen is better?

When comparing the sunscreens on this page, both Some By Mi and Purito have products with a High Lovi fit level for oily, acne-prone, sensitive, and dry skin.

Some By Mi or Purito for sensitive skin?

Both Some By Mi and Purito are a Superior fit for sensitive skin on Lovi. Reviewers note that both brands offer gentle formulations, while Some By Mi also helps improve skin texture.

Some By Mi or Purito for acne-prone skin?

Purito is a Superior fit for acne-prone skin on Lovi, while Some By Mi is a High fit. Reviewers note that Purito excels with lightweight and soothing moisturizers, whereas Some By Mi focuses more on clearing and controlling acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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