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Anua vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Estée Lauder are distinguished skincare brands that offer diverse cleansers, moisturizers, serums, and more, rooted in distinct founding traditions. The Korean brand, established in 2019, centers its formulations on hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin. Meanwhile, the American house, founded in 1946, relies on hydrating hyaluronic acid and glycerin to benefit acne-prone and mature skin. These labels primarily differ in their regional origins, foundational years, and signature botanical versus classic nourishing profiles.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

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This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Estée Lauder products

People Say

AnuaEstée Lauder
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
    • “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
  • Brightening and Glow Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives me that glass skin look — Estée Lauder Advanced Night Repair”
  • Soothing and Barrier Support Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • High Price and Value Issues Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Causes Breakouts and Acne Often MentionedRarely Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Anua vs Estée Lauder routines for dry skin

Buy Anua routine · £101.40 · 85% fitBuy Estée Lauder routine · £132.10 · 74% fitSee multi-brand routine · 99% fit

Anua vs Estée Lauder routines for oily skin

Buy Anua routine · £176.18 · 82% fitBuy Estée Lauder routine · £242.09 · 75% fitSee multi-brand routine · 97% fit

Anua vs Estée Lauder routines for combination skin

Buy Anua routine · £122.79 · 82% fitBuy Estée Lauder routine · £204.59 · 75% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Estée Lauder: which is better?

Anua and Estée Lauder both fit most skin types well on the products on this page, but Anua is often favored for brightening and soothing while Estée Lauder excels in deep hydration and luxury feel. Anua stands out with its focus on ingredients like heartleaf and niacinamide, whereas Estée Lauder's formulations lean heavily on hyaluronic acid and glycerin.

What is the difference between Anua and Estée Lauder?

Anua generally fits dry skin better with High routine fit compared to Estée Lauder's Average fit, while both brands offer High routine fits for oily, combination, sensitive, and acne-prone skin. Anua stands out for brightening and soothing barrier support across the products on this page, whereas Estée Lauder's products on this page frequently feature a higher price point.

Anua or Estée Lauder for dry skin?

Anua is a better fit for dry skin because its routine fit on this page is High, compared to Estée Lauder which has an Average fit for dry skin. The products on this page for Anua include ingredients like hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Anua or Estée Lauder: which cleanser is better?

Both brands offer effective cleansers, but Anua is a better fit for soothing and barrier support across the products on this page. Reviewers report that Estée Lauder cleansers provide a gentle and non-drying wash, while Anua cleansers excel with ingredients like heartleaf and succinic acid.

Which is more affordable, Anua or Estée Lauder?

Anua is more affordable because the products on this page have review themes noting high price and value issues for Anua, while Estée Lauder frequently receives mentions for its high price point.

Anua or Estée Lauder: which brand offers better brightening and glow results?

Anua offers better brightening and glow results compared to Estee Lauder, performing better in this specific review category on the products on this page. Ingredients like niacinamide help reduce cutaneous pigmentation and support brighter skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Estée Lauder: which brand is better for soothing and barrier support?

Anua does better for soothing and barrier support, with reviews frequently highlighting its soothing and barrier-supporting moisturizers. The products on this page help improve skin comfort without added fragrance.

Do Anua and Estée Lauder products contain fragrance?

Every product on the Anua page lists no fragrance in its ingredients, whereas 2 of the 14 products on the Estée Lauder page list fragrance. These scented Estée Lauder items are the DayWear Moisturizer and the Soft Clean Moisture Rich Foaming Cleanser.

Anua or Estée Lauder for oily skin?

Both Anua and Estée Lauder fit oily skin well, as the products on this page for both brands achieve a High fit level for this skin type.

Anua or Estée Lauder: which moisturizer is better?

Anua is a better fit for dry skin, where its routine fit is High compared to Estée Lauder's Average. Anua moisturizers help with soothing and barrier support, while Estée Lauder products on this page have more mentions of a high price point.

Anua or Estée Lauder for sensitive skin?

Anua and Est2e Lauder both have a High Lovi fit level for sensitive skin on the products on this page. Anua does better for soothing and barrier support, while Est2e Lauder is noted for gentle and non-drying cleansers.

Anua or Estée Lauder: which sunscreen is better?

Anua offers the Heartleaf Silky Moisture Sun Cream, while Estée Lauder features the DayWear Moisturizer, and both products on this page achieve High fit levels for oily skin, oily acne-prone skin, combination skin, skin with dark spots, and mature skin. For sensitive skin, dry skin, and dry sensitive skin, Estée Lauder reaches a Superior fit level compared to Anua's High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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