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Avène vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shiseido are a French skincare brand founded in 1990 and a Japanese skincare brand founded in 1872, respectively. The French brand is universally loved for its versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers, while the Japanese brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The former suits acne-prone skin and oily acne-prone skin best, whereas the latter suits sensitive skin and mature skin best. Ultimately, they differ in their specific offerings, as the French brand provides the Tolerance Control Soothing Skin Recovery Balm, the Cleanance, and the Hyaluron Activ B3 Concentrated Plumping Serum, while its counterpart offers standout choices such as the Treatment Softener, the Benefiance Wrinkle Smoothing Day Cream, and the Essential Energy Hydrating Cream.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shiseido products

People Say

AvèneShiseido
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Restores moisture barrier — Avène Cold Cream”
  • Rich or luxurious texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Gentle and non-stripping Often MentionedRarely Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Skin soothing and calming Often MentionedNot noted
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Quick absorption Sometimes NotedSometimes Noted
    • “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
  • High price point Rarely NotedMostly Mentioned
    • “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “a bit pricey — Avène Cleanance”
    • “Tiny tube for the money — Avène Cold Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues Rarely NotedSometimes Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”

Avène vs Shiseido routines for dry skin

Buy Avène routine · £93.03 · 77% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

Avène vs Shiseido routines for oily skin

Buy Avène routine · £170.97 · 86% fitBuy Shiseido routine · £342.29 · 84% fitSee multi-brand routine · 97% fit

Avène vs Shiseido routines for combination skin

Buy Avène routine · £195.53 · 88% fitBuy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Avène or Shiseido: which is better?

Both brands are great choices, but they excel in different areas based on the products on this page. Shiseido does better for deep hydration and luxurious textures, while Avène is preferred for its gentle, non-stripping formulas and skin soothing properties.

What is the difference between Avène and Shiseido?

Avene provides better gentle and soothing care with non-stripping cleansers, whereas Shiseido excels in deep hydration, moisturization, and luxurious textures across the products on this page.

Avène or Shiseido for dry skin?

Avène is better suited for dry skin, as Lovi rates its routine fit as High compared to Average for Shiseido. The products on this page for Avène are also noted by reviewers for being gentle and soothing irritation.

Avène or Shiseido: which cleanser is better?

Avène is better for cleansers on this page, as the products on this page are noted for being gentle and non-stripping.

Which is more affordable, Avène or Shiseido?

Avène is more affordable than Shiseido, as Shiseido has a high price point while Avène has a lower price point.

Which brand has more fragrance-free products, Avène or Shiseido?

Avène has more fragrance-free products on this page than Shiseido, with 7 out of 15 products listing no fragrance compared to Shiseido's 5 out of 20.

Avène or Shiseido for oily skin?

For oily skin, both Avène and Shiseido are great choices as Lovi gives the products on this page a High fit level for both brands. Reviewers note that Avène helps with effective oil control, while Shiseido helps with lightweight and effective moisturizers.

Avène or Shiseido: which moisturizer is better?

Shiseido is better for deep hydration and moisturization among the products on this page, while Avène is better for soothing irritation. Lovi gives Avène a High fit and Shiseido an Average fit for a dry skin routine.

Avène or Shiseido for sensitive skin?

Both Avène and Shiseido offer products on this page that are a High fit for sensitive skin. Lovi rates the routine fit for sensitive skin as High for both brands.

Avène or Shiseido: which sunscreen is better?

Avene is better for sunscreens on this page, as reviewers mostly mention them as gentle and non-stripping. Shiseido also offers sun options, but its sunscreen products on this page are more frequently noted with cautions or lower fit levels for sensitive and dry skin types.

Avène or Shiseido for acne-prone skin?

Both Avène and Shiseido fit acne-prone skin well, as Lovi rates both brands high for this skin type.

Avène or Shiseido for dry sensitive skin?

Shiseido is a better choice for dry sensitive skin, as Lovi rates its routine fit as High compared to an Average fit for Avène. Reviewers also note that Shiseido delivers deeper hydration and richer textures.

Avène or Shiseido for mature skin?

Both Avène and Shiseido are good options for mature skin, as the products on this page achieve a High Lovi fit level for this skin type. Shiseido tends to do better for deep hydration, rich textures, and reducing the appearance of lines, while Avène is often noted for being gentler on sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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