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Avène vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shiseido are renowned skincare houses originating from France and Japan respectively. The former offers gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin, suiting oily, acne-prone, and combination skin best. Conversely, the latter provides a thoughtful array of moisturizers, cleansers, sunscreens, and serums designed primarily for sensitive and mature skin. Ultimately, both brands differ in their geographical origins and ideal skin types, while sharing a commitment to effective daily care.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shiseido products

People Say

AvèneShiseido
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Restores moisture barrier — Avène Cold Cream”
  • Rich or luxurious texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Gentle and non-stripping Often MentionedRarely Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Skin soothing and calming Often MentionedNot noted
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Quick absorption Sometimes NotedSometimes Noted
    • “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
  • High price point Rarely NotedMostly Mentioned
    • “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “a bit pricey — Avène Cleanance”
    • “Tiny tube for the money — Avène Cold Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues Rarely NotedSometimes Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”

Avène vs Shiseido routines for dry skin

See multi-brand routine · 97% fit

Avène vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Avène vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Avène or Shiseido: which is better?

Both brands are great, but Avène is better for sensitive skin due to its gentle, non-stripping formulas, while Shiseido is better for deep hydration and luxurious textures.

What is the difference between Avène and Shiseido?

Shiseido does better for deep hydration and rich textures among the products on this page, while Avène is better for gentle, non-stripping cleansers and skin soothing. Both brands offer high routine fit levels for most skin types, though Shiseido achieves a High fit for dry sensitive skin compared to Avène's Average.

Avène or Shiseido for dry skin?

Both Avène and Shiseido provide an Average fit for dry skin based on the products on this page. Avène offers soothing care with key ingredients like thermal water and glycerin, while Shiseido provides deep hydration featuring hyaluronic acid and glycerin.

Dermatologic Therapy, 2022

Avène or Shiseido: which cleanser is better?

Avène and Shiseido both offer cleansers, but Avène is better for gentle, non-stripping cleansing, whereas Shiseido is better for deep-cleansing and efficient removal.

Which is more affordable, Avène or Shiseido?

Avène is more affordable than Shiseido, as high price points are noted as a negative review theme for both brands, but Avène is specifically highlighted as having the more favorable price point in direct comparisons on this page.

Avène or Shiseido for oily skin?

Both Avène and Shiseido offer products on this page that achieve a high fit level for oily skin. Reviewers note that Avène provides effective oil control, while Shiseido delivers deep-cleansing and efficient cleansers.

Avène or Shiseido: which moisturizer is better?

Shiseido is better for deep hydration and moisturization among the products on this page, while Avène is better for soothing irritation. For dry sensitive skin, Shiseido achieves a High Lovi fit level compared to Avène's Average fit.

Avène or Shiseido for sensitive skin?

Both Avène and Shiseido provide a High routine fit level for sensitive skin. Avène is often noted for soothing irritation and offering gentle, non-stripping cleansers and sunscreens.

Avène or Shiseido: which sunscreen is better?

Avène is better for sun protection on this page because its sunscreens are mostly mentioned as gentle and non-stripping, whereas Shiseido has more mixed reviews for skin irritation and a warning fit level for dry skin. The products on this page show that Avène offers reliable options like Cleanance sunscreen, which achieves high fit levels for oily acne-prone skin, combination skin, and acne-prone skin.

Avène or Shiseido for acne-prone skin?

Both Avène and Shiseido offer high fit for acne-prone skin with the products on this page. Reviewers note that Avène cleanses gently without stripping, while Shiseido provides deep hydration.

Avène or Shiseido for dry sensitive skin?

Shiseido is a better fit for dry sensitive skin, as Lovi rates its routine as High while Avène is rated Average. Both brands feature glycerin across their products, which helps provide hydration.

Dermatologic Therapy, 2022

Avène or Shiseido for mature skin?

Both Avène and Shiseido achieve a High routine fit for mature skin among the products on this page. Avène helps soothe irritation and provides gentle, non-stripping care, whereas Shiseido offers deeper hydration and luxurious textures that help improve radiance.

Avène or Shiseido for skin with dark spots?

Both Avène and Shiseido provide effective choices for skin with dark spots, as the products on this page achieve a High fit level for this skin concern. Shiseido often brings richer hydration and luxury textures, whereas Avène helps soothe irritation and provides gentle, non-stripping care.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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