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Avène vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shiseido are a French skincare brand founded in 1990 and a Japanese skincare brand founded in 1872, respectively. The French brand is universally loved for its versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers, while the Japanese brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The former suits acne-prone skin and oily acne-prone skin best, whereas the latter suits sensitive skin and mature skin best. Ultimately, they differ in their specific offerings, as the French brand provides the Tolerance Control Soothing Skin Recovery Balm, the Cleanance, and the Hyaluron Activ B3 Concentrated Plumping Serum, while its counterpart offers standout choices such as the Treatment Softener, the Benefiance Wrinkle Smoothing Day Cream, and the Essential Energy Hydrating Cream.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shiseido products

People Say

AvèneShiseido
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Restores moisture barrier — Avène Cold Cream”
  • Rich or luxurious texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Gentle and non-stripping Often MentionedRarely Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Skin soothing and calming Often MentionedNot noted
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Quick absorption Sometimes NotedSometimes Noted
    • “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
  • High price point Rarely NotedMostly Mentioned
    • “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “a bit pricey — Avène Cleanance”
    • “Tiny tube for the money — Avène Cold Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues Rarely NotedSometimes Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”

Avène vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Avène vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Avène vs Shiseido routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Avène or Shiseido: which is better?

Both brands perform well on this page, but they suit different preferences since Avène is noted for being gentle and soothing, while Shiseido is favored for deep hydration and luxurious textures. Reviewers find that Avène helps calm sensitive skin, whereas Shiseido is often mentioned for improving radiance and reducing lines.

What is the difference between Avène and Shiseido?

Both Avène and Shiseido offer products with high routine fit levels across most skin types, but Shiseido does better for dry sensitive skin. Reviewers note that Avène excels in being gentle and non-stripping as well as soothing irritation, whereas Shiseido is favored for deep hydration and luxurious textures.

Avène or Shiseido for dry skin?

Both Avène and Shiseido offer products on this page that achieve a High routine fit level for dry skin. Avène is especially known for gentle, non-stripping formulations that soothe irritation, while Shiseido stands out for providing deep hydration and moisturization with luxurious textures.

Avène or Shiseido: which cleanser is better?

Avène and Shiseido both provide strong cleanser options, with Avène featuring gentle, non-stripping formulas and Shiseido offering deep-cleansing and efficient cleansers.

Which is more affordable, Avène or Shiseido?

Shiseido is often noted by reviewers for its high price point, while Avène is also mentioned as having a high price point.

Between Avène and Shiseido, which brand is better suited for dry sensitive skin?

Shiseido is better suited for dry sensitive skin, achieving a High routine fit compared to Avène's Average fit level on this page. Shiseido's products on this page help provide deep hydration and moisturization for dry skin.

How do the founding years and countries of origin compare between Avène and Shiseido?

Avène was founded in France in 1990, whereas Shiseido is much older, having been founded in Japan in 1872.

Which brand performs better for deep hydration and moisturization according to reviewers?

Shiseido performs better for deep hydration and moisturization according to reviewers. The products on this page help deliver rich or luxurious textures along with deep hydration and moisturization.

Avène or Shiseido for oily skin?

Both Avène and Shiseido fit oily skin at a High routine fit level, with Avène focusing on gentle sunscreens and cleansers while Shiseido offers deep hydration and cleansing foams.

Avène or Shiseido: which moisturizer is better?

Both Avène and Shiseido offer highly rated moisturizers, with Shiseido performing better for deep hydration and luxurious textures while Avène is better for soothing irritation and gentle care. For dry sensitive skin, Lovi rates Shiseido as High and Avène as Average.

Avène or Shiseido for sensitive skin?

Avène and Shiseido both fit sensitive skin at a High level on this page. Avène stands out for being gentle and non-stripping, and for soothing irritation, while Shiseido provides deep hydration and moisturization.

Avène or Shiseido: which sunscreen is better?

Avène and Shiseido both offer sunscreen products on this page with varying fit levels across skin types, with Avène reviewers noting gentle and non-stripping sunscreens and Shiseido reviewers noting deep hydration and improved radiance.

Avène or Shiseido for acne-prone skin?

Both Avène and Shiseido provide products that achieve a High routine fit level for acne-prone skin. Avène is often noted for being gentle and non-stripping, while Shiseido is recognized for deep hydration and luxurious textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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