🇫🇷France

Avène vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shiseido are renowned skincare houses originating from France and Japan respectively. The former offers gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin, suiting oily, acne-prone, and combination skin best. Conversely, the latter provides a thoughtful array of moisturizers, cleansers, sunscreens, and serums designed primarily for sensitive and mature skin. Ultimately, both brands differ in their geographical origins and ideal skin types, while sharing a commitment to effective daily care.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shiseido products

People Say

AvèneShiseido
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Restores moisture barrier — Avène Cold Cream”
  • Rich or luxurious texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Gentle and non-stripping Often MentionedRarely Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Skin soothing and calming Often MentionedNot noted
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Quick absorption Sometimes NotedSometimes Noted
    • “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
  • High price point Rarely NotedMostly Mentioned
    • “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “a bit pricey — Avène Cleanance”
    • “Tiny tube for the money — Avène Cold Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues Rarely NotedSometimes Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”

Avène vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Avène vs Shiseido routines for oily skin

See multi-brand routine · 97% fit

Avène vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Avène or Shiseido: which is better?

Avène and Shiseido both fit well, but Avène stands out for gentleness and soothing irritation, whereas Shiseido excels in deep hydration and luxurious textures.

What is the difference between Avène and Shiseido?

Avène focuses on gentle, non-stripping formulas that help soothe irritation, while Shiseido emphasizes deep hydration and luxurious textures. For dry sensitive skin, the products on this page for Shiseido have a High Lovi fit level, whereas Avène has an Average fit level.

Avène or Shiseido for dry skin?

Avène is better for dry skin because the routine fit on this page is High while Shiseido is Average.

Avène or Shiseido: which cleanser is better?

Avene cleansers are often better for gentle and non-stripping cleansing, while Shiseido cleansers are noted for deep-cleansing and efficient performance on the products on this page.

Which is more affordable, Avène or Shiseido?

Avène is more affordable than Shiseido, as Shiseido is noted for having a high price point across its products on this page.

Avène or Shiseido for oily skin?

Both Avène and Shiseido reach a High fit level for oily skin on the products on this page. Reviewers note that Avène provides effective oil control, while Shiseido offers deep-cleansing and efficient cleansers.

Avène or Shiseido: which moisturizer is better?

Shiseido is often better for moisturization, as the products on this page are noted for deep hydration and luxurious textures. However, Avène is a better choice for dry sensitive skin, where the products on this page achieve a High fit level.

Avène or Shiseido for sensitive skin?

Both Avène and Shiseido achieve a High routine fit for sensitive skin on the products on this page. Avène stands out for being gentle and non-stripping and for soothing irritation, while Shiseido is noted for deep hydration and luxurious textures.

Avène or Shiseido: which sunscreen is better?

Avène is better for sunscreens on this page, as reviewers mostly mention them as gentle and non-stripping. Shiseido's sunscreens also get a mix of reviews, with some options like the Ultimate Sun Protector Lotion showing lower fit levels.

Avène or Shiseido for acne-prone skin?

Both Avène and Shiseido provide a High routine fit for acne-prone skin on this page. Avène may be preferred by shoppers seeking a brand noted for gentle and non-stripping products.

Avène or Shiseido for dry sensitive skin?

Shiseido is the better choice for dry sensitive skin because the products on this page achieve a high routine fit compared to the average fit of Avène. Both brands offer key ingredients like glycerin to help hydrate the skin, but Shiseido excels in providing deep hydration and rich textures for delicate skin types.

Avène or Shiseido for mature skin?

Both Avène and Shiseido offer great options for mature skin, with Shiseido earning High ratings across multiple rich moisturizers and eye creams and Avène featuring effective targeted serums. Lovi rates the routine fit for mature skin as High for Avène and High for Shiseido.

Avène or Shiseido for skin with dark spots?

Both Avène and Shiseido feature products that fit skin with dark spots well, as Lovi rates the routine fit for skin with dark spots as High for both brands. Shiseido products on this page are noted for deep hydration and improving radiance, while Avène is recognized for soothing irritation and gentle, non-stripping formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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