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Avène vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shiseido are esteemed skincare brands from France and Japan, offering gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers. The French brand suits oily acne-prone and combination skin best, while the Japanese brand excels at nourishing mature and sensitive skin with deep moisture. Both brands feature versatile glycerin formulations, with the first brand relying on glycerin to improve hydration and restore barrier function, and the second brand demonstrating through rigorous study findings that its key ingredient glycerin significantly improved stratum corneum hydration.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shiseido products

People Say

AvèneShiseido
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Restores moisture barrier — Avène Cold Cream”
  • Rich or luxurious texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Gentle and non-stripping Often MentionedRarely Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Skin soothing and calming Often MentionedNot noted
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Quick absorption Sometimes NotedSometimes Noted
    • “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
  • High price point Rarely NotedMostly Mentioned
    • “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “a bit pricey — Avène Cleanance”
    • “Tiny tube for the money — Avène Cold Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues Rarely NotedSometimes Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”

Avène vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Avène vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Avène vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Avène or Shiseido: which is better?

Both brands perform well across most skin types, but Avène tends to be better for sensitive or irritation-prone skin with its gentle formulas, while Shiseido is often favored for deep hydration and luxurious anti-aging textures.

What is the difference between Avène and Shiseido?

Avene is better for gentle, non-stripping care and skin soothing, whereas Shiseido is better for deep hydration, luxurious textures, and rich moisturizers. Reviewers note that Avene tends to have a higher price point and stronger fragrances across the products on this page.

Avène or Shiseido for dry skin?

Avène is better suited for dry skin, offering a High routine fit compared to Shiseido's Average fit. Avène is often noted for being gentle and soothing, whereas Shiseido products on this page help provide deep hydration.

Avène or Shiseido: which cleanser is better?

Avène is better for cleansers on this page, as reviewers note its products provide a gentle and non-stripping deep clean. Shiseido cleansers also offer deep-cleansing efficiency, but reviewers sometimes note skin irritation with them.

Which is more affordable, Avène or Shiseido?

Avène is more affordable than Shiseido, as Shiseido is noted for having a high price point.

Which brand has more fragrance-free products, Avène or Shiseido?

Avene has more fragrance-free products than Shiseido, with 7 of its 15 products on this page listing no fragrance compared to 5 of 20 for Shiseido.

Avène or Shiseido for oily skin?

Both Avène and Shiseido offer a High routine fit for oily skin on the products on this page. Avène is often noted for effective oil control and gentle, non-stripping sunscreens, while Shiseido provides deep hydration and efficient cleansers.

Avène or Shiseido: which moisturizer is better?

Shiseido is better for deep hydration and moisturization, whereas Avène is better for soothing irritation. The products on this page help provide rich textures, but Shiseido may offer more luxurious hydration.

Avène or Shiseido for sensitive skin?

Both Avène and Shiseido offer a High routine fit for sensitive skin on the products on this page. Avène is often noted for being gentle and soothing irritation, while Shiseido is known for deep hydration.

Avène or Shiseido: which sunscreen is better?

Avene is better for sunscreens on this page because reviewers mostly mention them as gentle and non-stripping, whereas Shiseido sunscreens are sometimes noted for skin irritation. Avne sunscreens may help provide reliable daily sun protection without causing irritation, making them a safer choice for sensitive skin.

Avène or Shiseido for acne-prone skin?

Both brands offer an equal fit level of High for acne-prone skin on the products on this page. Reviewers note that Avène provides gentle and non-stripping products with effective soothing for irritation, while Shiseido offers deep hydration and luxurious textures.

Avène or Shiseido for dry sensitive skin?

Shiseido is a better fit for dry sensitive skin, offering a High routine fit compared to Avène's Average fit level.

Avène or Shiseido for mature skin?

Both Avène and Shiseido offer products on this page that are well-suited for mature skin. Avène achieves a High routine fit for mature skin, while Shiseido also achieves a High routine fit for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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