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Anua vs Avène

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Avène are skincare brands that offer moisturizers, toners, serums, cleansers, and sunscreens. Anua, founded in 2019, features hyaluronic acid, heartleaf, and niacinamide to suit dry skin and oily acne-prone skin, while the French brand Avène, established in 1990, relies on nourishing glycerin for acne-prone skin and oily acne-prone skin. Both labels address aging, dark spots, and blemishes through specialized formulations, though they differ in their foundational ingredients and regional heritage.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

This page compares some of the most popular Anua and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Avène products

People Say

AnuaAvène
  • Hydrating & Moisturizing Formulas Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “leaves skin glowing — Anua Heartleaf 77% Clear Pad”
    • “Restores moisture barrier — Avène Cold Cream”
  • Gentle & Non-Irritating Sometimes NotedMostly Mentioned
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “no irritation at all — Avène Hydrance+”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Lightweight & Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Improves Skin Texture & Smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “I've noticed a definite improvement in the fine lines around my eyes — Avène RetrinAL EYES”
  • Brightens Skin & Fades Dark Spots Often MentionedRarely Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Causes Breakouts & Clogging Often MentionedSometimes Noted
    • “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
    • “Caused small bumps/texture — Avène Soothing Radiance Mask”
    • “Broke me out initially — Avène Cleanance Cleansing Gel”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a greasy film — Avène Cold Cream”
    • “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
    • “too shiny — Avène Hydrance+”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • Fragrance & Scent Issues Rarely NotedSometimes Noted
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
    • “The fragrance is very present. — Avène Milk Cleanser”

Anua vs Avène routines for dry skin

Buy Anua routine · £101.40 · 85% fitBuy Avène routine · £93.03 · 77% fitSee multi-brand routine · 99% fit

Anua vs Avène routines for oily skin

Buy Avène routine · £170.97 · 86% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs Avène routines for combination skin

Buy Avène routine · £195.53 · 88% fitBuy Anua routine · £122.79 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Avène: which is better?

Both brands offer great options, but Anua stands out for its hydrating formulas and brightening serums, while Avène is often praised for being gentle and soothing on irritation. Anua is a strong choice for dry skin and dark spots, whereas Avène works well for sensitive and acne-prone skin types.

What is the difference between Anua and Avène?

Anua focuses on lightweight formulas and brightening ingredients like niacinamide, whereas Avène emphasizes soothing thermal water and gentle care for sensitive skin. Anua is generally recognized for better hydration and texture improvements, while Avène is frequently praised for its non-stripping cleansers and calming properties.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Avène for dry skin?

Both Anua and Avène feature products on the page that offer a High routine fit for dry skin. Anua is particularly notable for hydrating and moisturizing formulas, while Avène provides gentle options like its Eau Thermale Thermal Spring Water, which has a Superior fit for dry skin.

Anua or Avène: which cleanser is better?

Both Anua and Avène offer good cleansers on the page, with Anua standing out for its heartleaf-infused formulas that help soothe and deep-clean without added fragrance. Avène also provides well-liked options such as its Cleanance Gel, though reviewers note that some of its cleansers may carry strong fragrances or prove too stripping for dry skin.

Which is more affordable, Anua or Avène?

This page does not provide pricing information or compare the affordability of Anua and Avène.

Do Anua and Avène products contain added fragrance?

Every product on the Anua page lists no fragrance in its ingredients, whereas 7 of 15 products on the Avène page do include fragrance.

Which brand performs better for brightening skin and fading dark spots?

Anua performs better for brightening skin and fading dark spots. Review themes note that Anua does better at brightening skin and fading dark spots, backed by key brightening ingredients like niacinamide which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and countries of origin compare between Anua and Avène?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas Avène was established earlier in 1990 in France and is owned by Fondation Pierre Fabre.

Anua or Avène for oily skin?

Both Anua and Avène achieve a High Lovi routine fit for oily skin. The products on this page for Anua feature lightweight and fast-absorbing toners and serums with ingredients like niacinamide, while Avène offers effective oil control and gentle deep-cleaning cleansers.

Anua or Avène: which sunscreen is better?

Anua offers the Heartleaf Silky Moisture Sun Cream, while Avène features sunscreens such as Cleanance and Hydrance+. Anua has a High Lovi fit for oily, combination, and sensitive skin on the products on this page, whereas Avène's sunscreens vary widely in fit depending on the specific skin type.

Anua or Avène for sensitive skin?

Both Anua and Avène are a High Lovi fit for sensitive skin, but Anua tends to be preferred for lightweight textures and brightening serums, while Avène is frequently noted for soothing irritation. Every product on the Anua page is fragrance-free, whereas almost half of the Avène products on this page list fragrance.

Anua or Avène for acne-prone skin?

Both Anua and Avène feature products with High routine fit for acne-prone skin on this page, but Anua stands out for its brightening and texture-improving serums while Avène is frequently praised for soothing irritation with gentle deep-cleansing options.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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