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Avène vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shiseido are distinguished skincare houses originating from France and Japan respectively. The former offers rich moisturizers, reliable sunscreens, targeted serums, gentle cleansers, and hydrating glycerin that suit oily, acne-prone, and acne-prone skin best, while the latter provides a thoughtful array of moisturizers, cleansers, sunscreens, serums, and more formulated with glycerin for sensitive and mature skin. These respective selections feature standout choices like the Tolerance Control Soothing Skin Recovery Balm, Cleanance, and Hyaluron Activ B3 Concentrated Plumping Serum alongside the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream. Ultimately, the French brand relies on science-backed formulations, whereas the Japanese brand employs meticulous formulations supported by clinical study findings showing that glycerin significantly improved stratum corneum hydration.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shiseido products

People Say

AvèneShiseido
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Restores moisture barrier — Avène Cold Cream”
  • Rich or luxurious texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Gentle and non-stripping Often MentionedRarely Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Skin soothing and calming Often MentionedNot noted
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Quick absorption Sometimes NotedSometimes Noted
    • “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
  • High price point Rarely NotedMostly Mentioned
    • “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “a bit pricey — Avène Cleanance”
    • “Tiny tube for the money — Avène Cold Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues Rarely NotedSometimes Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”

Avène vs Shiseido routines for dry skin

Buy Shiseido routine · AED 1,124.76 · 81% fitBuy Avène routine · AED 669.42 · 77% fitSee multi-brand routine · 96% fit

Avène vs Shiseido routines for oily skin

Buy Avène routine · AED 859.37 · 87% fitBuy Shiseido routine · AED 1,563.63 · 84% fitSee multi-brand routine · 97% fit

Avène vs Shiseido routines for combination skin

Buy Avène routine · AED 1,056.50 · 88% fitBuy Shiseido routine · AED 1,322.98 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Avène or Shiseido: which is better?

Both Avène and Shiseido provide equal routine fit levels across most skin types, but Avène stands out for being gentle and non-stripping as well as soothing irritation, whereas Shiseido excels in deep hydration and luxurious textures.

What is the difference between Avène and Shiseido?

Avène focuses on gentle, soothing formulas for irritated skin, whereas Shiseido emphasizes deep hydration, luxurious textures, and anti-aging benefits.

Avène or Shiseido for dry skin?

Both Avène and Shiseido provide a High routine fit level for dry skin. Shiseido also offers deep hydration and luxurious textures across the products on this page.

Avène or Shiseido: which cleanser is better?

Avène is better for gentle cleansing, as the products on this page are frequently noted by reviewers for being gentle and non-stripping. Shiseido cleansers also perform well for deep-cleansing, but Avène offers a higher fit for sensitive skin types.

Which is more affordable, Avène or Shiseido?

Avène is more affordable than Shiseido, as Shiseido is noted for having a high price point across its products.

Between Avène and Shiseido, which brand is better suited for dry sensitive skin?

Shiseido is better suited for dry sensitive skin, offering a High routine fit compared to Avène which has an Average fit on this page.

How do Avène and Shiseido compare regarding skin soothing and calming properties?

Avène does better than Shiseido regarding skin soothing and calming properties. Reviewers often note that Avène helps soothe irritation, and the products on this page feature key ingredients like thermal water.

Which brand performs better for oily acne-prone skin according to the Lovi fit levels?

Avène performs better for oily acne-prone skin, achieving a Superior Lovi fit level compared to Shiseido's High level.

Avène or Shiseido for oily skin?

For oily skin, both Avène and Shiseido fit well, as the products on this page achieve a High routine fit for this skin type. Reviewers note that Avène provides effective oil control and gentle cleansing, while Shiseido delivers lightweight textures and deep hydration.

Avène or Shiseido: which moisturizer is better?

Both Avène and Shiseido offer moisturizers that help deliver deep hydration, with Shiseido performing better for deep moisture and luxurious textures while Avène is better for soothing sensitive skin. For dry sensitive skin specifically, Lovi fit for Shiseido is High while Avène is Average.

Avène or Shiseido for sensitive skin?

Both Avène and Shiseido achieve a High routine fit for sensitive skin. Avène is noted for being gentle and non-stripping, while Shiseido provides deep hydration and moisturization.

Avène or Shiseido: which sunscreen is better?

Avène sunscreens help provide gentle and non-stripping sun protection that reviewers mostly mention favorably.

Avène or Shiseido for acne-prone skin?

Both Avène and Shiseido offer products on this page that are well-suited for acne-prone skin, achieving an equal routine fit level of High. Avène is particularly noted for its gentle and non-stripping formulations, while Shiseido provides deep hydration and efficient cleansing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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