Avène vs Shiseido
Avène and Shiseido are a French skincare brand founded in 1990 and a Japanese skincare brand founded in 1872, respectively. The French brand is universally loved for its versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers, while the Japanese brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The former suits acne-prone skin and oily acne-prone skin best, whereas the latter suits sensitive skin and mature skin best. Ultimately, they differ in their specific offerings, as the French brand provides the Tolerance Control Soothing Skin Recovery Balm, the Cleanance, and the Hyaluron Activ B3 Concentrated Plumping Serum, while its counterpart offers standout choices such as the Treatment Softener, the Benefiance Wrinkle Smoothing Day Cream, and the Essential Energy Hydrating Cream.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Avène vs Shiseido products
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Benefiance Wrinkle Smoothing Eye Cream
SAR 593.00
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Ultimune Power Infusing Concentrate
SAR 657.78
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VITAL PERFECTION
SAR 466.72
-
Clarifying Cleansing Foam
SAR 226.20
-
Essential Energy Hydrating Cream
SAR 282.50
- Activating Essence
- FUTURE SOLUTION LX
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Bio-Performance Advanced Super Revitalizing Cream
SAR 631.45
People Say
Deep hydration and moisturization Often MentionedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Skin feels more hydrated — Shiseido Activating Essence”
- “Restores moisture barrier — Avène Cold Cream”
Rich or luxurious texture Sometimes NotedOften Mentioned
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
- “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Velvety texture — Shiseido FUTURE SOLUTION LX”
- “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
Gentle and non-stripping Often MentionedRarely Noted
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
- “No irritation — Shiseido Essential Energy Hydrating Cream”
Lightweight texture Sometimes NotedSometimes Noted
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
- “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
- “Sinks right into the skin — Shiseido Activating Essence”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Skin soothing and calming Often MentionedNot noted
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
Quick absorption Sometimes NotedSometimes Noted
- “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
High price point Rarely NotedMostly Mentioned
- “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
- “a bit pricey — Avène Cleanance”
- “Tiny tube for the money — Avène Cold Cream”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Strong fragrance and scent Sometimes NotedOften Mentioned
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
- “Scent is too strong — Avène Soothing Radiance Mask”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
Packaging issues Rarely NotedSometimes Noted
- “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
- “Cap leaks in bag — Avène Cleanance Cleansing Gel”
- “Good product bad packaging. — Avène RetrinAL EYES”
- “heavy to travel — Shiseido Eudermine Revitalizing Essence”
Avène vs Shiseido routines for dry skin
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Cleanser
Extra Rich Cleansing Milk
Morning · Evening · Once a week
SAR 307.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning
SAR 386.76
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
SAR 282.50
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
SAR 75.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
SAR 657.78
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
SAR 93.00
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
SAR 235.36
-
SPF
Ultra Fluid
Morning
SAR 144.89
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
-
Serum or Treatment
Antirougeurs Fort Relief Concentrate
Evening · Once a week
SAR 159.90
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
Buy Shiseido routine · SAR 2,211.82 · 81% fit
Buy Avène routine · SAR 1,135.93 · 77% fitSee multi-brand routine · 96% fit
Avène vs Shiseido routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
SAR 93.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
SAR 83.90
-
SPF
Cleanance
Morning · Evening · Once a week
SAR 93.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
SAR 202.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
SAR 386.76
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
SAR 282.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
SAR 657.78
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
Buy Avène routine · SAR 1,148.69 · 87% fit
Buy Shiseido routine · SAR 2,494.74 · 84% fitSee multi-brand routine · 97% fit
Avène vs Shiseido routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
SAR 93.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
SAR 83.90
-
SPF
Cleanance
Morning
SAR 93.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
SAR 228.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
SAR 202.00
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
SAR 386.76
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
SAR 282.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
SAR 657.78
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
Buy Avène routine · SAR 1,208.83 · 85% fit
Buy Shiseido routine · SAR 2,213.02 · 84% fitSee multi-brand routine · 97% fit
Questions and answers
Avène or Shiseido: which is better?
Both Avène and Shiseido offer great options, as the routine fit for most skin types is equal, but Shiseido excels in deep hydration and luxurious textures while Avène is known for being gentle and soothing. Shiseido achieves a High routine fit for dry sensitive skin compared to Avène which is Average.
What is the difference between Avène and Shiseido?
Avène and Shiseido both offer products on this page with a High routine fit across most skin types, but Shiseido does better for dry sensitive skin with a High fit compared to Avène's Average fit. Reviewers note that Shiseido delivers better deep hydration and luxurious textures, while Avène is recognized for being gentle, non-stripping, and soothing to irritated skin.
Avène or Shiseido for dry skin?
Both Avène and Shiseido offer a High routine fit for dry skin among the products on this page. Shiseido tends to provide deeper hydration, while Avène is frequently noted for soothing irritation and offering gentle, non-stripping cleansers.
Avène or Shiseido: which cleanser is better?
Avène is better for gentle and non-stripping cleansing, as the products on this page are frequently noted by reviewers for providing a gentle deep clean. Shiseido cleansers also offer efficient deep cleansing alongside luxurious textures, though reviewers mention they come with a higher price point.
Which is more affordable, Avène or Shiseido?
Avène is more affordable than Shiseido, as Shiseido has a high price point while Avène's price point is sometimes noted as a disadvantage. Review themes show that Avène has a lower price point compared to Shiseido.
Which brand has less risk of strong fragrance, Avène or Shiseido?
Avène has less risk of strong fragrance, as 7 of 15 products on this page list no fragrance compared to only 5 of 20 products for Shiseido.
Avène or Shiseido: which brand is better for mature skin?
Both Avène and Shiseido provide a High routine fit for mature skin, so the choice depends on your preference for texture and soothing care. Shiseido's products on this page are often noted for providing deep hydration and luxurious textures that help improve radiance, while Avène is better known for gentle, non-stripping formulas and soothing irritation.
Avène or Shiseido for oily skin?
Both Avène and Shiseido offer a High routine fit for oily skin on the products on this page. Avène stands out for its gentle and non-stripping sunscreens and cleansers, while Shiseido is known for deep hydration and lightweight textures.
Avène or Shiseido: which moisturizer is better?
Both Avène and Shiseido offer moisturizers with a High routine fit for dry skin. Shiseido's Essential Energy Hydrating Cream and Benefiance Wrinkle Smoothing Cream Enriched are noted for deep hydration and luxurious textures.
Avène or Shiseido for sensitive skin?
Both Avène and Shiseido offer a High routine fit for sensitive skin. Avène is often noted for soothing irritation and gentle formulas, while Shiseido provides deep hydration.
Avène or Shiseido: which sunscreen is better?
Avene offers sunscreens that are noted by reviewers as gentle and non-stripping, while Shiseido features options like Benefiance Wrinkle Smoothing Day Cream that Lovi rates as having a Superior fit for mature and sensitive skin.
Avène or Shiseido for acne-prone skin?
Both Avène and Shiseido offer a High routine fit for acne-prone skin on the products on this page. Reviewers note that Avène provides gentle and non-stripping sunscreens along with deep-cleansing cleansers, while Shiseido helps deliver deep hydration and efficient cleansing.
Avène or Shiseido for dry sensitive skin?
For dry sensitive skin, Lovi rates Shiseido as High and Avène as Average. Shiseido provides better deep hydration and moisturization on the products on this page.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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