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Avène vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Shiseido are distinguished skincare houses originating from France and Japan respectively. The former offers rich moisturizers, reliable sunscreens, targeted serums, gentle cleansers, and hydrating glycerin that suit oily, acne-prone, and acne-prone skin best, while the latter provides a thoughtful array of moisturizers, cleansers, sunscreens, serums, and more formulated with glycerin for sensitive and mature skin. These respective selections feature standout choices like the Tolerance Control Soothing Skin Recovery Balm, Cleanance, and Hyaluron Activ B3 Concentrated Plumping Serum alongside the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream. Ultimately, the French brand relies on science-backed formulations, whereas the Japanese brand employs meticulous formulations supported by clinical study findings showing that glycerin significantly improved stratum corneum hydration.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Avène and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Shiseido products

People Say

AvèneShiseido
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Restores moisture barrier — Avène Cold Cream”
  • Rich or luxurious texture Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
  • Gentle and non-stripping Often MentionedRarely Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Skin soothing and calming Often MentionedNot noted
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “Love that there is no scent at all! — Avène Tolerance Control Soothing Skin Recovery Balm”
  • Quick absorption Sometimes NotedSometimes Noted
    • “Absorbs into skin without residue. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “It absorbs quickly and leaves the delicate eye area feeling hydrated — Avène RetrinAL EYES”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “sinks in quickly — Shiseido Eudermine Revitalizing Essence”
  • High price point Rarely NotedMostly Mentioned
    • “Its a bit pricey but so worth it!! — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “a bit pricey — Avène Cleanance”
    • “Tiny tube for the money — Avène Cold Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues Rarely NotedSometimes Noted
    • “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
    • “Cap leaks in bag — Avène Cleanance Cleansing Gel”
    • “Good product bad packaging. — Avène RetrinAL EYES”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”

Avène vs Shiseido routines for dry skin

Buy Avène routine · $207.69 · 76% fitBuy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit

Avène vs Shiseido routines for oily skin

Buy Avène routine · $377.02 · 85% fitBuy Shiseido routine · $581.17 · 85% fitSee multi-brand routine · 98% fit

Avène vs Shiseido routines for combination skin

Buy Avène routine · $358.50 · 88% fitBuy Shiseido routine · $550.65 · 84% fitSee multi-brand routine · 97% fit

Questions and answers

Avène or Shiseido: which is better?

Both brands are great choices, but Avène stands out for its soothing properties and gentle formulas that are less likely to cause irritation. Shiseido tends to offer a richer texture and deeper hydration across the products on this page.

What is the difference between Avène and Shiseido?

Avene is better known for its gentle, skin-soothing formulas that work well for sensitive skin, while Shiseido tends to offer more luxurious textures with deep hydration and anti-aging benefits.

Avène or Shiseido for dry skin?

Avène has a High routine fit for dry skin, whereas Shiseido has an Average routine fit.

Avène or Shiseido: which cleanser is better?

Avène is better for gentle and non-stripping cleansing, making the products on this page a strong choice for sensitive skin. Shiseido also offers deep-cleansing and efficient cleansers that leave a luxurious texture.

Which is more affordable, Avène or Shiseido?

Both brands are noted for a high price point, but reviewers mention pricing as a drawback for Avène, while Shiseido faces it as a more frequent mention.

Which brand has a stronger fragrance, Avène or Shiseido?

Shiseido generally has a stronger fragrance than Avène, as more products on this page list fragrance in Shiseido's lineup.

Avène or Shiseido for oily skin?

For oily skin, both Avène and Shiseido have high routine fit levels, though Avène is noted for better gentle and non-stripping products while Shiseido is recognized for deep hydration and lightweight textures.

Avène or Shiseido: which moisturizer is better?

Shiseido is a better choice for moisturizers because the products on this page provide deeper hydration and more luxurious textures. Avène is often noted for being gentler on sensitive skin.

Avène or Shiseido for sensitive skin?

Both Avène and Shiseido fit sensitive skin well, but Avène has a High routine fit on this page. Reviewers note that Avène is especially good for gentle soothing and calming.

Avène or Shiseido: which sunscreen is better?

Avène sunscreens on this page have a better reputation for being gentle and non-stripping, while Shiseido sunscreens are mostly noted for providing deep hydration.

Avène or Shiseido for acne-prone skin?

Both Avène and Shiseido are a High fit for acne-prone skin on the products on this page. Reviewers note that Avène helps provide gentle deep cleanses and non-stripping sunscreens.

Avène or Shiseido for dry sensitive skin?

Shiseido is the better choice for dry sensitive skin, as the products on this page have a High Lovi fit level for this skin type compared to Avène's Average level.

Avène or Shiseido for oily acne-prone skin?

For oily acne-prone skin, Avène is the better choice because the products on this page have a Superior Lovi fit level, whereas Shiseido has a High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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