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Beauty of Joseon vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and No7 are skincare brands offering serums, moisturizers, sunscreens, and more. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more featuring niacinamide, glycerin, and hyaluronic acid, while No7 is built around vitamin C, shea butter, and hyaluronic acid. Both brands suit dry skin best, though the former suits sensitive skin and the latter suits mature skin. They differ in origin, foundation year, ownership, and key ingredient formulations, as the Korean brand uses niacinamide and glycerin, while the British brand uses vitamin C and shea butter.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs No7 products

People Say

Beauty of JoseonNo7
  • Gentle and non-irritating Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiant glow and smooth skin Sometimes NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Deep hydration and moisture Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
  • Gentle exfoliation and texture improvement Sometimes NotedOften Mentioned
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Skin looks smoother — No7 Future Renew Damage Reversal Night Cream”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Unique texture Often MentionedNot noted
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
    • “melts like butter — Beauty of Joseon Radiance Cleansing Balm”
    • “light gel with a slight lather — Beauty of Joseon Green Plum Refreshing Cleanser”
  • Scent and fragrance issues Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • No visible changes or results Rarely NotedOften Mentioned
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “saw no difference — Beauty of Joseon Ginseng Essence Water”
    • “result is not very long lasting — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Packaging and size issues Sometimes NotedSometimes Noted
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”

Beauty of Joseon vs No7 routines for dry skin

Buy No7 routine · S$330.50 · 90% fitBuy Beauty of Joseon routine · S$57.44 · 87% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs No7 routines for oily skin

Buy No7 routine · S$556.49 · 82% fitBuy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs No7 routines for combination skin

Buy No7 routine · S$452.39 · 86% fitBuy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or No7: which is better?

Beauty of Joseon is better for gentle, fragrance-free care and soothing troubled skin, while No7 is better for targeting mature skin and anti-aging needs. Niacinamide helps improve pigmentation and skin aging for both brands.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and No7?

Beauty of Joseon and No7 are both well suited for dry, sensitive, acne-prone, and oily skin, but Beauty of Joseon focuses best on skin with dark spots while No7 excels for mature skin. Niacinamide, featured in the products on this page for both brands, helps reduce pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or No7 for dry skin?

Both brands are a strong match for dry skin, with Beauty of Joseon fitting best for dry skin and No7 offering a superior routine fit for dry skin. Topical hyaluronic acid, featured in both brands, helps provide deep hydration and improve skin quality.

Dermatologic Therapy, 2022

Beauty of Joseon or No7: which moisturizer is better?

Both Beauty of Joseon and No7 offer effective moisturizers tailored to different skin needs. Beauty of Joseon stands out for sensitive or acne-prone skin, while No7 is particularly well-suited for mature skin.

Which is more affordable, Beauty of Joseon or No7?

This page does not provide pricing or affordability information to compare Beauty of Joseon and No7.

How do the founding years and ownership of Beauty of Joseon and No7 compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019. In contrast, No7 was founded much earlier in 1935 in the United Kingdom and is owned by Sycamore Partners as of 2025.

Which brand performs better for mature skin according to the review themes?

According to the review themes on this page, No7 performs better for mature skin than Beauty of Joseon. For mature skin, Lovi rates the routine fit for Beauty of Joseon as Average and for No7 as Superior.

How does the fragrance content differ between Beauty of Joseon and No7 products?

Beauty of Joseon lists no fragrance in any of the products on this page. In contrast, ten of the thirteen No7 products on this page list no fragrance, while three products do contain fragrance.

Beauty of Joseon or No7 for oily skin?

Both Beauty of Joseon and No7 fit oily skin at a High level. Reviewers mention that both brands offer lightweight and fast-absorbing textures.

Beauty of Joseon or No7: which sunscreen is better?

Beauty of Joseon offers Relief Sun: Rice + Probiotics, while No7 features Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream on this page. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for No7. Niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or No7 for sensitive skin?

Both Beauty of Joseon and No7 fit sensitive skin with a High level. Every product on the Beauty of Joseon page lists no fragrance, whereas some No7 products contain fragrance.

Beauty of Joseon or No7 for acne-prone skin?

Both Beauty of Joseon and No7 fit acne-prone skin well, with Lovi rating both brands as High for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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