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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are distinct skincare lines created to address diverse dermatological needs. The Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide to suit oily, acne-prone skin and skin with dark spots. Meanwhile, the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to support mature and dry skin. Ultimately, the two labels diverge in their core formulations and targeted complexions.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

Buy No7 routine · S$330.50 · 90% fitSee multi-brand routine · 99% fit

Anua vs No7 routines for oily skin

Buy Anua routine · S$89.14 · 84% fitBuy No7 routine · S$556.49 · 82% fitSee multi-brand routine · 96% fit

Anua vs No7 routines for combination skin

Buy No7 routine · S$452.39 · 86% fitBuy Anua routine · S$89.14 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or No7: which is better?

Both brands are good choices, as Anua does better for glow, brightening, and cleansing, while No7 is stronger for anti-aging and fine lines.

What is the difference between Anua and No7?

Anua focuses on soothing and brightening with ingredients like heartleaf and niacinamide, while No7 specializes in anti-aging with ingredients like retinol and vitamin C. For dry skin routines, Lovi rates Anua as High and No7 as Superior.

Anua or No7 for dry skin?

For dry skin, No7 has a Superior routine fit on the products on this page compared to Anua's High fit level. Both brands include key ingredients like hyaluronic acid to help provide moisture, with sodium hyaluronate showing that it helps with hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Anua or No7: which sunscreen is better?

Anua offers the Heartleaf Silky Moisture Sun Cream, while No7 features the Lift & Luminate Day Cream and the Protect & Perfect Intense Advanced Day Cream on the products on this page. Lovi rates the routine fit for sunscreens depending on skin type, though specific individual sunscreen comparison data is not detailed.

Which is more affordable, Anua or No7?

The products on this page do not list pricing information, so a comparison of affordability cannot be made.

Anua or No7: which brand has fragrance-free products?

Anua has fragrance-free products, as every product on the Anua page lists no fragrance in its ingredients, while No7 has fragrance-free products as well since 10 of 13 products on its page list no fragrance.

Anua or No7 for anti-aging and fine lines?

No7 performs better for anti-aging and fine lines. Topical retinol helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Anua or No7 for oily skin?

For oily skin, Lovi rates both Anua and No7 as a High fit, with Anua standing out for cleansing and exfoliation and No7 offering lighter textures and deep hydration.

Anua or No7 for sensitive skin?

Both Anua and No7 are a good choice for sensitive skin, as Lovi gives each brand a High routine fit level for this skin type. Every product on the Anua page lists no fragrance, whereas 3 of the 13 products on the No7 page include fragrance.

Anua or No7 for acne-prone skin?

Both Anua and No7 are a High fit for acne-prone skin on the products on this page. Anua features key ingredients like niacinamide, which may help control skin aging and pigmentation.

Antioxidants, 2021

Anua or No7 for mature skin?

For mature skin, No7 is a superior fit overall compared to Anua, which has a high routine fit on the products on this page. No7 delivers anti-aging and fine line care through ingredients like retinol, which stimulates collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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