Anua vs Estée Lauder
Anua and Estée Lauder are distinguished skincare brands that offer comprehensive ranges of moisturizers, serums, cleansers, and other targeted treatments formulated with key ingredients like hyaluronic acid and niacinamide or glycerin. The 2019 Korean label best suits oily, acne-prone, and combination skin through soothing components like heartleaf, while the iconic American house founded in 1946 excels in nourishing acne-prone and mature complexions with trusted hydrating agents. Ultimately, the former brand leverages niacinamide to decrease hyperpigmentation and increase skin lightness, whereas the latter utilizes glycerin to significantly increase skin hydration and barrier function.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
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This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Estée Lauder products
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Heartleaf Pore Control Cleansing Oil
SAR 62.80
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Heartleaf 77% Soothing Toner
SAR 49.00
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Niacinamide 10% + TXA 4% Serum
SAR 68.00
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PDRN Hyaluronic Acid Capsule 100 Serum
SAR 91.90
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Heartleaf Quercetin Pore Deep Cleansing Foam
SAR 58.12
-
Rice 70 Glow Milky Toner
SAR 92.50
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PEACH 70% NIACINAMIDE SERUM
SAR 37.98
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Heartleaf 77% Clear Pad
SAR 30.33
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
- “watery — Estée Lauder Micro Essence Treatment Lotion”
Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
- “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
- “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
Brightening and Glow Mostly MentionedSometimes Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “gives me that glass skin look — Estée Lauder Advanced Night Repair”
Soothing and Barrier Support Often MentionedSometimes Noted
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
High Price and Value Issues Rarely NotedMostly Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Causes Breakouts and Acne Often MentionedRarely Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
- “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
- “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “didn't notice any difference — Estée Lauder Advanced Night Repair”
- “just expensive water — Estée Lauder Micro Essence Treatment Lotion”
Anua vs Estée Lauder routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
SAR 72.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
SAR 92.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
SAR 106.64
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Enzyme Powder
Rice Enzyme Brightening Cleansing Powder
Once a week
SAR 39.22
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
SAR 19.77
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
SAR 232.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning
SAR 244.35
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
SAR 770.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
SAR 439.00
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Nutritious Melting Soft Creme/Mask
Once a week
SAR 297.00
Buy Anua routine · SAR 599.64 · 78% fit
Buy Estée Lauder routine · SAR 2,185.29 · 77% fitSee multi-brand routine · 96% fit
Anua vs Estée Lauder routines for oily skin
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
SAR 58.12
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
SAR 39.22
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
SAR 106.64
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
SAR 34.99
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
SAR 232.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
SAR 244.35
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
SAR 770.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
SAR 439.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
- Serum or Treatment Perfectionist Pro Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
Buy Anua routine · SAR 508.48 · 81% fit
Buy Estée Lauder routine · SAR 2,358.15 · 75% fitSee multi-brand routine · 97% fit
Anua vs Estée Lauder routines for combination skin
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
SAR 58.12
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
SAR 92.50
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
SAR 39.22
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
SAR 83.71
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
SAR 62.80
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
SAR 55.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
SAR 68.00
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
SAR 34.99
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
SAR 232.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
SAR 244.35
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
SAR 770.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
SAR 439.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
SAR 259.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
Buy Anua routine · SAR 494.34 · 82% fit
Buy Estée Lauder routine · SAR 2,335.63 · 77% fitSee multi-brand routine · 97% fit
Questions and answers
Anua or Estée Lauder: which is better?
Both Anua and Estée Lauder fit most skin types at equal levels on the products on this page, but Anua does better for brightening and glow while Estée Lauder has a higher price point. Niacinamide helps reduce cutaneous pigmentation and pigmentation suppression,.
What is the difference between Anua and Estée Lauder?
Anua typically does better for brightening and glow as well as soothing and barrier support, whereas Estée Lauder stands out more for rare product traits on this page. Reviewers mention that Anua has brightening serums and glass skin glow toners, while Estée Lauder offers deep hydration and gentle cleansers despite a high price point.
Anua or Estée Lauder for dry skin?
Both Anua and Estée Lauder have a High routine fit for dry skin among the products on this page, providing good options for that skin type. Anua features key ingredients like hyaluronic acid, heartleaf, and niacinamide with a fragrance-free lineup, while Estée Lauder relies heavily on hyaluronic acid and glycerin across its products.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or Estée Lauder: which cleanser is better?
Anua and Estée Lauder are both a good choice for cleansers, as the products on this page show high fit levels for acne-prone, oily, and sensitive skin. Reviewers note that Estée Lauder's cleansers help provide a gentle and non-drying feel.
Which is more affordable, Anua or Estée Lauder?
Anua is more affordable than Estée Lauder, as the products on this page for Estée Lauder often cause value and high price point concerns among reviewers.
Between Anua and Estée Lauder, which brand is better for skin with dark spots?
Anua is better for skin with dark spots, achieving a High fit level for this concern compared to Estee Lauder's Average fit level on the products on this page. Reviewers note that Anua does better for brightening and glow, which helps fade dark spots.
Do Anua and Estée Lauder products contain fragrance?
Every Anua product on this page lists no fragrance in its ingredients, whereas two Estée Lauder products on the page list fragrance. Reviewers note that Estée Lauder has a strong fragrance sometimes, while Anua products have no fragrance listed.
Which brand performs better for brightening and glow?
Anua performs better for brightening and glow on the products on this page, whereas Estée Lauder equals or trails in this area. Niacinamide helps control pigmentation and skin aging, supported by clinical evidence.
Anua or Estée Lauder for oily skin?
Both Anua and Estée Lauder offer a High Lovi fit for oily skin. Reviewers note that Anua helps with brightening and soothing, while Estée Lauder provides deep hydration and lightweight feel.
Anua or Estée Lauder: which moisturizer is better?
Anua offers moisturizers that may provide superior soothing and barrier support, with every product on this page listing no fragrance. Estée Lauder products on this page frequently come with a high price point and strong fragrance may sometimes be noted by reviewers.
Anua or Estée Lauder for sensitive skin?
Both Anua and Estée Lauder have a High routine fit for sensitive skin on the products on this page. Reviewers note that Anua is fragrance-free across its range, whereas Estée Lauder includes fragrance in some products.
Anua or Estée Lauder: which sunscreen is better?
Anua offers the Heartleaf Silky Moisture Sun Cream, and Estée Lauder offers the DayWear Moisturizer sunscreen, with both brands showing strong sun care options on the products on this page. Lovi rates the DayWear Moisturizer with a Superior fit for dry sensitive skin, dry skin, sensitive skin, and mature skin, while the products on this page for Anua feature no fragrance in their ingredients compared to Estée Lauder's sunscreen which lists fragrance.
Anua or Estée Lauder for acne-prone skin?
Both Anua and Estée Lauder have a High routine fit for acne-prone skin on the products on this page. Reviewers note that Anua is well-liked for its brightening serums and soothing toners, while Estée Lauder is praised for its gentle and non-drying cleansers.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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