🇮🇹Italy

The Ordinary Natural Moisturizing Factors + HA for dry skin

Superior

  • SuperiorDry Skin Fit
  • SuperiorEffectiveness
  • ExcellentSafety

One of the best moisturizers for dry skin.

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Excellent suitability for your dry skin is provided by high concentrations of glycerin, sodium hyaluronate, and urea, which offer superior humectant action and barrier support to combat dryness and flakiness.
  • Linoleic acid and oleic acid further enhance skin barrier function and nourishment, complementing the hydrating effects for overall skin health.
  • The formula is safe for your skin, containing no harsh ingredients and featuring soothing components that prevent irritation.

How to apply

  • Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
  • Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
  • Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
  • Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
  • Avoid the sensitive eye area and do a patch test before your first use .

People Say

★4.3Overall rating based on 8.5k+ reviews

Based on a very large amount of data, this moisturizer is highly favored by users with oily, combination, and sensitive skin for its hydrating properties without causing greasiness or breakouts. It is also frequently praised for its affordability and gentle, fragrance-free formula. The packaging size is also a common point of complaint.

Highlights

  • Non-greasy finish Mostly Mentioned
    • “Sinks in immediately”
    • “leaves a natural matte finish”
    • “perfect for my oily t-zone”
    • “zero greasy residue”
  • Unbeatable price Mostly Mentioned
    • “Insanely affordable”
    • “can't beat the price tag”
    • “great budget staple”
    • “bang for your buck”
  • Fragrance-free, gentle Often Mentioned
    • “No irritation at all”
    • “doesn't sting my sensitive skin”
    • “completely scent-free”
    • “didn't break me out”
  • Insufficient moisture Often Mentioned
    • “Skin felt tight an hour later”
    • “not enough for dry patches”
    • “need to apply two layers”
    • “too lightweight for winter”
  • Makeup compatibility Sometimes Noted
    • “Makeup sits beautifully on top”
    • “acts like a gripping primer”
    • “no pilling under foundation”
    • “smooth base for concealer”
  • Small packaging Sometimes Noted
    • “Wish it came in a pump”
    • “tube is too small”
    • “finished it in two weeks”
    • “hard to squeeze the last bit out”
  • Thick texture Sometimes Noted
    • “Hard to spread”
    • “feels like a thick paste”
    • “stiff consistency”
    • “requires warming up in hands”
  • White cast Sometimes Noted
    • “Leaves white streaks at first”
    • “takes work to rub in”
    • “looks white until fully absorbed”
    • “ghostly cast if you use too much”

Sources: lovi.care, sephora.com, ulta.com, influenster.com, spacenk.com, theordinary.com, and more

Questions and answers

What makes The Ordinary Natural Moisturizing Factors + HA one of the best fits for dry skin?

This moisturizer is one of the best fits for dry skin because it uses high concentrations of glycerin, sodium hyaluronate, and urea to draw in moisture and support the skin barrier. Linoleic and oleic acids provide extra nourishment while soothing components help prevent irritation. These ingredients work together to combat dryness and flakiness, leaving your skin soft and smooth.

The Journal of Clinical and Aesthetic Dermatology, 2012

Which ingredients make this cream a good fit for dry skin?

This cream is a great fit for dry skin thanks to high amounts of glycerin, sodium hyaluronate, and urea, which pull in moisture and keep your skin soft and smooth. Linoleic acid and oleic acid also help nourish and protect your skin barrier to stop flakiness.

Clinical, Cosmetic and Investigational Dermatology, 2017

What do Natural Moisturizing Factors do for dry skin?

Natural moisturizing factors help dry skin by holding onto water and keeping the protective barrier strong, which reduces visible dryness and rough patches. This makes skin feel much softer and smoother. Products used for very dry skin benefit greatly from including these ingredients along with ceramides and rich oils to lock in that deep moisture.

The Journal of Clinical and Aesthetic Dermatology, 2012Molecules, 2021

What does Hyaluronic Acid do for dry skin?

Hyaluronic acid draws moisture into dry skin, giving an immediate and lasting boost in hydration that helps smooth out fine lines and soften rough patches. It is very gentle and unlikely to cause irritation while improving overall skin smoothness and plumpness.

Dermatology and Therapy, 2021Journal of Drugs in Dermatology, 2011

Where does this cream go in a skincare routine for dry skin?

This moisturizer goes after your hydrating toner in the morning and after your treatment step in the evening. Daily use of a moisturizer significantly improves visual dryness and skin comfort.

The Journal of Dermatological Treatment, 2022The Journal of Clinical and Aesthetic Dermatology, 2012

Can I use it with retinol, and in what order?

You can use this moisturizer with retinol by applying the retinol first and following it with the moisturizer to help keep your dry skin soft and calm. Using a barrier-enhancing moisturizer like this one is shown to make starting retinol easier on the skin and reduce irritation.

Cutis, 2006

How often should I use this cream?

This cream is well suited for daily use, typically applied morning and evening as part of your routine to maintain hydration and comfort. Regular application helps keep dry skin soft and smooth while supporting the skin barrier.

Journal of Cosmetic Dermatology, 2020Skin Pharmacology and Physiology, 2026

Can it clog pores, cause breakouts or purging for dry skin?

This moisturizer is unlikely to clog pores or cause breakouts on dry skin, as its formula contains no harsh ingredients and features soothing components that prevent irritation. It also helps support the skin barrier while delivering deep hydration.

The Journal of Clinical and Aesthetic Dermatology, 2012Clinical, Cosmetic and Investigational Dermatology, 2017

Can I use this cream around the eyes or on my body?

Yes, you can use this moisturizer around the eyes and on your body because its gentle formula provides excellent suitability for dry skin with no harsh ingredients. High concentrations of glycerin, sodium hyaluronate, and urea help combat dryness and flakiness while supporting the skin barrier.

The Journal of Clinical and Aesthetic Dermatology, 2012

Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetyl alcohol and stearyl alcohol are fatty alcohols, which soften the skin.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Topical oil-in-water and water-in-oil emulsions containing glyceryl glucoside, natural moisturizing factors, and ceramide significantly improved skin hydration and barrier function while reducing visible dryness and tactile roughness in subjects with very dry skin compared to untreated sites and vehicles.

    The Journal of Clinical and Aesthetic Dermatology, 2012
  • Topical application of a formulation containing natural moisturizing factor components increased strongly bound water, decreased weakly bound water at 30-40% stratum corneum depth, and prevented intercellular lipids disorganization compared to placebo in 12 volunteers.

    Molecules, 2021
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012
  • Topical gel containing chitosan, 0.2% chlorhexidine, allantoin and dexpanthenol did not improve postoperative comfort regarding swelling and pain, but improved the wound's aesthetic appearance following impacted lower third molar extraction compared to no gel.

    Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
  • A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo.

    Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
  • An overnight patch containing Allium cepa extract and allantoin safely promotes scar healing after dermatologic surgery, resulting in significantly greater reductions in observer- and patient-assessed POSAS scores compared to no treatment.

    Aesthetic Plastic Surgery, 2018
  • Topical 40% urea cream achieved improvement in less time and showed superiority over 12% ammonium lactate lotion in skin roughness, fissure reduction, thickness, and dryness at day 14 in patients treated for moderate to severe xerosis.

    American Journal of Clinical Dermatology, 2002
  • Topical treatment with K101 achieved a significantly higher mycological cure rate compared to placebo in patients with ≤50% nail involvement (27.2% vs 10.4%), while showing early visible improvements in nail appearance and no safety issues.

    Mycoses, 2012

Ingredients

Water, Caprylic Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium Pca, Pca, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Trioleic Acid, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 17 Oct – 4 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

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